Branded Cities Canada, a premier Out-Of-Home and iconic media company in North America, has taken home two bronze awards at the 50th-anniversary special edition of the Canadian Marketing Associations (CMA) Awards, Canada’s #1 Marketing Awards. This is the second 2017 award competition in which Branded Cities has been recognized and awarded for their work in the Out-of-Home industry.
The CMA awards is a celebration of the outstanding work produced by the partnership between client and agency, and are open to both members and non-members in 54 marketing-related categories. CMA award judges, experienced senior marketers who represent Canada’s top marketing talent, evaluated hundreds of submissions from across Canada and in all marketing disciplines. Branded Cities was presented the bronze award in the Direct Engagement (Direct 1:1 & Loyalty) – Business Products & Services category and, most notably, took home the bronze in the Data Marketing category. Both awards recognized the one-of-a-kind Street Furniture Planning Tool that leveraged Environics Analytics (EA) data, incorporating data on demographics, values and lifestyles characteristics. The tool enables Branded Cities customers to select transit shelter media based on their ability to reach a target audience.
“Considering our stellar performance at The Advertising Club of Toronto’s annual OOH Showdown and now the pair of CMA awards, this has undoubtedly been an exceptional year for Branded Cities, unmatched by any other Canadian Out-of-Home media company,” states Adam Butterworth, President of Branded Cities. “More importantly, these recognitions and awards substantiate our place at the forefront of ideation and execution in Canadian Out-of-Home advertising.”
“Using customer insights to target audiences with specific Out-of-Home media assets has been a game changer for Branded Cities,” says Jan Kestle, President of Environics Analytics. “The success of this innovative marketing tool is not only turning heads on the street.”
Earlier this year, Branded Cities took home four awards at the Ad Club’s OOH Showdown, which recognizes and honours the best and most innovative Out-of-Home campaigns executed in Canada over the past year. The four awards are now joined by the two CMA bronze awards at the head office in Toronto; a great reminder as the year concludes of the many achievements Branded Cities has earned for their work in the Out-of-Home industry.
To learn more about Branded Cities award-winning campaigns, visit: brandedcities.ca/audiences/case-studies