Branded Cities Grows Presence in Los Angeles with Iconic Digital Spectacular on Wilshire Boulevard

New York, NY– Branded Cities, North America’s premier Out-of-Home and iconic media company, announced today an exclusive agreement with Jamison Properties to represent and sell advertising campaigns on a digital spectacular located at the Solair Wilshire, a luxury high-rise residential and commercial complex on Wilshire Boulevard.

Sited at the intersection of Wilshire Boulevard and South Western Avenue, The Wilshire sits along two highly trafficked corridors, linking Beverly Hills in the west to Downtown Los Angeles in the east, as well as linking Hollywood in the north to the 10 Freeway in the south.

The large-format 20’ x 40’ digital spectacular, which will be marketed as “The Wilshire,” has been a key presence day and night in this densely populated part of Los Angeles.

“We are pleased to add The Wilshire digital to our portfolio in Los Angeles and grow our presence in this pivotal media market,” said Steven Ellman, Chairman & Chief Executive Officer of Branded Cities. “This highly visible and trafficked spectacular will be greatly desired by a variety of brands and advertisers looking to make a splash in Los Angeles.”

The Wilshire digital spectacular will be capable of supporting a large variety of Out-of-Home executions such as dynamic content, static Dreamroom 3D creative and will be available programmatically on participating supply-side platforms (SSPs).

“We look forward to a long lasting and successful relationship with Branded Cities,” said Garrett Lee, President of Jamison Properties.

Financial terms were not disclosed. Jamison Properties was advised by Consumer Experience Group.

About Branded Cities

Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Edmonton, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, and Yonge – Dundas Square. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”).  Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean.

For more information visit: brandedcities.com or brandedcities.ca. Follow Branded Cities on Twitter (@brandedcities) and like us on Instagram.

Press Contact:
Vaibhav Gupta
President/Chief Operating Officer
602-224-3106
vgupta@brandedcities.com

About Jamison Properties

Jamison Properties is a privately-held, family run commercial real estate enterprise with a net asset value of over $3 billion. Jamison operates 18 million square feet of multifamily, office, medical, and retail properties throughout Southern California and have delivered over 5,000 apartment units in the City of Los Angeles with a total pipeline of over 8,500 units, making Jamison one of LA’s most active apartment developers.


Diriyah evokes The City of Earth with first ever transatlantic OOH showcase

New York, NY– Diriyah is the inaugural launch partner for The United, a super-premium transatlantic DOOH broadcast network developed by Branded Cities and Ocean Outdoor.

This first of its kind international showcase tells the story of Diriyah, The City of Earth, marking the historic destination’s transformation into one of the world’s foremost tourism experiences.

A limited opportunity due to the highly demanded nature of the sites, The United includes Los Angeles’ The Moxy, the Nasdaq Tower and Midtown Financial in New York’s Times Square and London’s Piccadilly Lights.

Breaking for seven days from November 27, the OOH work includes a 30-minute, simultaneous domination (on November 28), timed to play out at 1.30pm in LA, 4.30pm in New York and 9.30pm GMT in London.

Working with media partners in outdoor and publishing, chosen for their ability to push boundaries and break new ground through media firsts and best in class activations, the creative taps into Diriyah’s unique mix of grace, subtlety, quality and charm.

Kiran Jay Haslam, chief marketing officer of Diriyah Company, commented: “We are thrilled to be working with our partners, Ocean and Branded Cities, to bring Diriyah to life globally, introducing ‘The City of Earth’ to an entirely new audience and building our community across the world.”

Denise Levine, chief revenue officer of Branded Cities, added: “The United will provide brands such as Diriyah unparalleled reach on a global scale while delivering a memorable and one-of-a-kind experience for audiences.”

The United was developed as a collaboration between Ocean and Branded Cities to showcase latest DOOH technologies and immersive formats like and Dreamroom 3D and Deepscreen®. It includes a range of social amplification tools to drive the combined estimated 17.3 million impacts, reaching a global digital audience with a proven extended audience of tens of millions on social media, a phenomenon that has seen DOOH become a central element for brands digitally and via popular social sharing channels.

Nick Shaw, chief revenue officer of Ocean Outdoor, said: “The United offers Diriyah a chance to create global fame, transporting audiences to the birthplace of the Kingdom using the breadth, reach and prestige of OOH on a superb scale.”

Piccadilly Lights London

The Moxy Los Angeles

MiFi New York

Nasdaq New York

About Branded Cities

Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Edmonton, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, and Yonge – Dundas Square. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”).  Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean.

For more information visit: brandedcities.com or brandedcities.ca. Follow Branded Cities on 𝕏 (@brandedcities) and like us on Instagram.

Press Contact:
Vaibhav Gupta
President/Chief Operating Officer
602-224-3106
vgupta@brandedcities.com

About Ocean Outdoor

A partner company of Atairos, the independent strategic investment company, Ocean Outdoor is the leading operator of digital out of home (DOOH) advertising across the UK, Northern and Continental Europe. The Group’s network of 4,000+ screens covers seven countries and 351 cities, with its technological capabilities delivering the most impactful and measurable DOOH brand and advertising experiences.

Ocean’s portfolio comprises of some of the most iconic locations including the Piccadilly Lights and the BFI IMAX and the company also works closely with high-profile landlords, including Landsec, Unibail-Rodamco-Westfield (URW), the BFI, Nuveen and the Canary Wharf Group, as well as major city councils on the development of its network.

To date the Group’s growth has been driven by tender wins and the rollout of new locations, as well acquisitions that complement the existing portfolio. Since 2018, Ocean has completed seven acquisitions which has enabled it to expand its UK footprint into the Netherlands, the Nordics and Germany.


Branded Cities to Launch New Digital Transit Network at Manhattan’s Midtown Bus Terminal

New York, NY– November 00, 2023 – Branded Cities, North America’s premier Out-of-Home and iconic media company, announced today their plans to launch a new and exclusive transit network located at Port Authority’s Midtown Bus Terminal in the first quarter of 2024. The digital network is complementary to the existing assets that Branded Cities manages at the Midtown Bus Terminal as well as the Port Authority’s George Washington Bridge Bus Station.

The network of five digital units will be located at key, high-traffic areas throughout the Midtown Bus Terminal. Installation work has recently begun and when ready, the five digital units will be capable of supporting a large variety of Out-of-Home executions such as live feeds, dynamic content, Dreamroom 3D creative and will be available programmatically on participating supply-side platforms (SSPs).

“This digital network is the natural evolution of our partnership with the Port Authority of New York and New Jersey after the installation of our Landmark static spectacular and 8th Avenue Digital spectaculars on the Midtown Bus Terminal’s exterior,” said Denise Levine, Chief Revenue Officer of Branded Cities. “Additionally, this network further enhances Branded Cities’ growing position in the Out-of-Home transit space with inventory located at various Washington D.C. WMATA stations, as well as our coverage throughout Union Station Toronto, Canada’s busiest building.”

“Our partnership with Branded Cities continues to bring a high value advertising network to the Midtown Bus Terminal with the addition of these digital screens,” said Paul Fleuranges, Port Authority real estate advertising manager. “Advertising brands looking to connect with on-the-go commuters in the heart of Midtown with relevant messaging should look no further than these state-of-the-art screens.”

Manhattan’s Midtown Bus Terminal is a major transit hub in New York City and can lay claim to being the largest of its kind in the Western Hemisphere and the busiest in the world by volume of traffic. Located at the intersection of the highly trafficked 42nd Street and 8th Avenue, the Midtown Bus Terminal welcomes over 65 million people through its doors, almost all of which come from the affluent suburbs surrounding Manhattan. Branded Cities’ digital network will be front and center to these commuters as they begin and end their daily journeys.

About Branded Cities

Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Vancouver, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, Yonge – Dundas Square and Canada’s leading shopping centers. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”).  Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean.

For more information visit: brandedcities.com or brandedcities.ca. Follow Branded Cities on Twitter (@brandedcities) and like us on Instagram.

Press Contact:
Vaibhav Gupta
President/Chief Operating Officer
602-224-3106
vgupta@brandedcities.com


Branded Cities Grows Presence in West Hollywood with Two Billboards on the Coveted Sunset Strip

New York, NY– August 02, 2023 – Branded Cities, North America’s premier Out-of-Home and iconic media company, announced today an exclusive agreement to represent and sell advertising campaigns on two billboards at Hotel Ziggy on the Sunset Strip in West Hollywood.

Located on Sunset Boulevard just east of La Cienega Blvd; these two 14’ x 48’ billboards, with their iconic yellow pylon and structure, have long been a visual focal point on the Out-of-Home dominated Sunset Strip.

“We are pleased to add these assets to our portfolio in Los Angeles and grow our presence in West Hollywood,” said Steven Ellman, Chairman & Chief Executive Officer of Branded Cities. “The Sunset Strip is an iconic thoroughfare for Out-of-Home and these highly visible billboards will be greatly desired by the many entertainment and fashion clients who enjoy coverage in West Hollywood.”

In addition to these two units, Branded Cities exclusively sells the ultra large-format wallscape at the Mondrian just east of the Hotel Ziggy billboards. The inclusion of the Hotel Ziggy billboards to Mondrian Wallscape programs will provide brands greater creative freedom, allowing them to deploy iconic and impactful campaigns at both locations while providing a domination effect on this coveted part of the Sunset Strip.

About Branded Cities

company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Vancouver, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, Yonge – Dundas Square and Canada’s leading shopping centers. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”). Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean.

For more information visit: brandedcities.com or brandedcities.ca. Follow Branded Cities on Twitter (@brandedcities) and like us on Instagram.

Press Contact:
Vaibhav Gupta
President/Chief Operating Officer
602-224-3106
vgupta@brandedcities.com


Branded Cities to Launch New Digital Spectacular on the Las Vegas Strip as Part of Horseshoe Las Vegas Transformation

New York, NY– March 06, 2023 – Branded Cities, North America’s premier Out-of-Home and iconic media company, announced today an exclusive partnership with Caesars Entertainment to build and sell digital advertising and integrated marketing campaigns on a brand new full-motion LED display located on the Las Vegas Strip.

The digital spectacular will be marketed by Branded Cities as “The Horseshoe” and is located at the intersection of Las Vegas Boulevard and Flamingo Road. Part of Caesars Entertainment’s newly renovated Horseshoe Las Vegas, the impactful three-sided display will be an iconic addition to the Strip. Standing 180 feet tall with a combined area of 17,000 square feet, advertisers and brands will have access to one of the largest digital signs on the Las Vegas Strip. In addition, Branded Cities exclusively sells the Harmon Corner, bLVd and 63LV spectaculars on Las Vegas Boulevard. The Horseshoe digital spectacular will go live later this month. The dynamic screens will target upscale consumers and travelers visiting the many high-end hotels and shops along Las Vegas Boulevard.

“We are delighted to add this digital asset to our portfolio in North America and further solidify our digital dominance in the Las Vegas market,” said Steven Ellman, Chairman & Chief Executive Officer of Branded Cities. “With the addition of The Horseshoe to our Las Vegas inventory, Branded Cities effectively controls over 48,000 square feet of premium and iconic digital signage, providing advertisers with unparalleled reach in the Las Vegas market.”

“Las Vegas Boulevard and Flamingo Road is one of the busiest intersections in the country. We are thrilled to continue its reinvention beyond the debut of Horseshoe Las Vegas with a partnership to redevelop our corner marquee with Branded Cities,” said Sean McBurney, Regional President of Caesars Entertainment. “This eye-catching new marquee will showcase all we offer and provide opportunities for brands to reach the millions of people who visit The Strip every year.”

About Branded Cities

Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Vancouver, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, Yonge – Dundas Square and Canada’s leading shopping centers. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”). Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean.

For more information visit: brandedcities.com or brandedcities.ca. Follow Branded Cities on Twitter (@brandedcities) and like us on Instagram.

Press Contact:
Vaibhav Gupta
President/Chief Operating Officer
602-224-3106
vgupta@brandedcities.com


Branded Cities and Ocean Outdoor announce trans-Atlantic Digital Out-of-Home network

New York, NY– January 25, 2023 – Out-of-Home media operators Branded Cities and Ocean Outdoor have launched a new super premium network. The United brings together four premier digital advertising screens in the top three locations across three key global cities in the United States of America and the United Kingdom.

The United gives advertisers exclusive access to New York’s TS2 (Nasdaq and Midtown Financial), Los Angeles’ The Moxy and London’s iconic Piccadilly Lights in a way that has never previously been available. It includes a 30-minute, simultaneous domination played out at 1:30pm LA time, 4:30pm in New York and 9:30pm GMT in London and is designed to provide maximum impact for global film, entertainment and product launches.

The United will be a strictly limited opportunity, only available to a single advertiser once a month due to the highly demanded nature of these locations.

The United will incorporate the latest DOOH technologies and formats including Dreamroom 3D and Deepscreen™ capabilities and include a range of social amplification tools that aim to drive the combined estimated 14 million physical audience into a global digital audience with a proven extended audience of tens of millions on social media, a phenomenon that has seen DOOH become a central element for brands digitally and via popular social sharing channels.

The United will be available to buy from both the Branded Cities and Ocean sales teams.

Denise Levine, Chief Revenue Officer of Branded Cities said: “The ability to activate award-worthy campaigns across two countries in three major media markets in real-time speaks to the power of the partnership between Ocean Outdoor and Branded Cities. The United will provide brands with unparalleled reach on a global scale while delivering a memorable and one-of-a-kind experience for audiences.

Nick Shaw, Ocean Outdoor Group Chief Revenue Officer said: “Digital out of home has become the lead media channel for big branding messages across the globe. Nothing can touch it in terms of the heady combination of reach and creative impact. The United delivers the very best of both for brands wanting to drive fame, saliency and build brand equity – the key functions of brand advertising.”

To celebrate the launch of The United, Branded Cities and Ocean Outdoor have launched a microsite to provide advertisers and agencies alike an engaging look at the premium network. The microsite may be visited by going to: the-united.info

About Branded Cities

Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier iconic digital and static signage across North America. The digital and static media assets span across eighteen of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Vancouver, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, Yonge – Dundas Square and Canada’s leading shopping centers. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”).  Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean.

For more information visit: brandedcities.com or brandedcities.ca. Follow Branded Cities on Twitter (@brandedcities) and like us on Instagram.

Press Contact:
Vaibhav Gupta
President/Chief Operating Officer
602-224-3106
vgupta@brandedcities.com

About Ocean Outdoor:

A partner company of Atairos, the independent strategic investment company, Ocean Outdoor is the leading operator of digital out of home (DOOH) advertising across the UK, Northern and Continental Europe. The Group’s network of 4,000+ screens covers seven countries and 351 cities, with its technological capabilities delivering the most impactful and measurable DOOH brand and advertising experiences.

Ocean’s portfolio comprises of some of the most iconic locations including the Piccadilly Lights and the BFI IMAX and the company also works closely with high-profile landlords, including Landsec, Unibail-Rodamco-Westfield (URW), the BFI, Nuveen and the Canary Wharf Group, as well as major city councils on the development of its network.

To date the Group’s growth has been driven by tender wins and the rollout of new locations, as well acquisitions that complement the existing portfolio. Since 2018, Ocean has completed seven acquisitions which has enabled it to expand its UK footprint into the Netherlands, the Nordics and Germany.


Branded Cities celebrates the launch of “The Midtown Financial” digital spectacular in Manhattan.

The former Thomson Reuters Digital Billboard was re-developed from the ground up and is now live in Times Square

New York, NY– December 13, 2022 – Branded Cities, North America’s premier and iconic Out-of-Home media company, today announced the launch of their new $9 million dollar digital spectacular located at 3 Times Square. Previously known as the Thomson Reuters digital display, the former 6-screen spectacular has been renamed as “The Midtown Financial,” or “MiFi” for short, and has consolidated its digital presence into a massive 2-screen large-format design.

Midtown Manhattan, which contains the Times Square subdistrict, is the largest central business district in the world and is a key economic driver for New York City as a whole. The area is home to the headquarters of major national and international businesses, as well as the Nasdaq Stock Exchange.

At over 10,500 total square feet, the full-motion digital display also marks a significant 40% increase in size over its predecessor and will provide brands with a state-of-the-art canvas for their campaigns. With its towering spire, the Midtown Financial ascends nearly 300 feet off grade, making it one of the largest and highest reaching displays in all North America. When paired with Branded Cities’ digital spectacular at Nasdaq, the new TS2 (Nasdaq and Midtown Financial) delivers over 20,500 square feet of digital signage, allowing a true domination of Times Square’s southern bow tie.

“Our media offering in Midtown Manhattan has grown significantly over the past few years and we are pleased to be partnering with Rudin Management on the re-development of this iconic digital spectacular,” said Steve Ellman, Chairman & Chief Executive Officer of Branded Cities.“Now complete, brands have the ability to access over 40,000 square feet of spectacular digital and static signage through Branded Cities’ portfolio in the New York market.”

“This massive digital display will serve as a vibrant addition to the neighborhood and a perfect complement to the repositioning effort we are undertaking at 3 Times Square,” said Michael Rudin, Executive Vice President at Rudin.  “We are proud to collaborate with Branded Cities in creating a new visual icon that reflects and amplifies Times Square’s enduring energy, vitality and vibrancy.”

About Branded Cities

Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Vancouver, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, Yonge – Dundas Square and Canada’s leading shopping centers. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”).  Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean.

For more information visit: brandedcities.com, brandedcities.ca or ellmanco.com. Follow Branded Cities on Twitter (@brandedcities) and like us on Instagram.

Press Contact:
Vaibhav Gupta
President/Chief Operating Officer
602-224-3106
vgupta@brandedcities.com

About Rudin:

Rudin is a full-service real estate organization, and one of New York City’s largest private owners, operators and developers of best-in-class real estate. Among its real estate holdings are 16 commercial office buildings containing approximately 10.5 million square feet of space and 17 apartment buildings comprising over four million square feet of residences. For more information about Rudin, please visit rudin.com/.


Branded Cities to launch new digital spectacular media opportunity at New York’s Port Authority Midtown Bus Terminal

Branded Cities to play integral role in the reimagining of the Port Authority Midtown Bus Terminal in Manhattan in 2022

New York, NY– February 01, 2022 – Branded Cities, an iconic Out-of-Home media company, announced today that their first digital spectacular at Manhattan’s Port Authority Midtown Bus Terminal will launch in March of 2022. The deployment will be the first since Port Authority of New York and New Jersey awarded Branded Cities the exclusive right to develop and sell digital and spectacular advertising and integrated marketing campaigns at the Port Authority Midtown Bus Terminal and select areas at the George Washington Bridge Bus Station in Manhattan.

The digital spectacular, which will be located at the Port Authority Midtown Bus Terminal’s southeast corner at 8th Avenue and 40th Street, will provide advertisers with long site lines along the heavily trafficked 8th Avenue commuter corridor, with views as far back as Madison Square Garden and Moynihan Train Hall at Penn Station.  At over 1,000 square feet, sized 42’ 6” high x 25’ 2” wide, the full-motion and dynamic screen will target a mix of high-income consumers and business professionals traveling through Midtown Manhattan.

“Delivering large format digital signage to Midtown Manhattan is a fantastic opportunity for both the Port Authority and Branded Cities and signals the first step in what will be a long and fruitful partnership,” said Steve Ellman, Chairman & Chief Executive Officer of Branded Cities.

“We’re excited to partner with Branded Cities as they work to enhance the overall customer experience with new digital advertising assets at the Port Authority Midtown Bus Terminal,” said Leah Bassknight, Assistant Director, Real Estate. “The dynamic digital displays will welcome millions of passengers and passersby annually who traverse through the busiest bus station in the world.”

About Branded Cities

Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Vancouver, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, Yonge – Dundas Square and Canada’s leading shopping centers. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”).  Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean.

For more information visit: brandedcities.com, brandedcities.ca or ellmanco.com. Follow Branded Cities on Twitter (@brandedcities) and like us on Instagram.

Press Contact:
Vaibhav Gupta
President/Chief Operating Officer
602-224-3106
vgupta@brandedcities.com

About The Port Authority of New York and New Jersey:

Founded in 1921, the Port Authority of New York and New Jersey builds, operates, and maintains many of the most important transportation and trade infrastructure assets in the country. The agency’s network of aviation, ground, rail, and seaport facilities is among the busiest in the country, supports more than 550,000 regional jobs, and generates more than $23 billion in annual wages and $80 billion in annual economic activity. The Port Authority also owns and manages the 16-acre World Trade Center site, where the 1,776-foot-tall One World Trade Center is now the tallest skyscraper in the Western Hemisphere. The Port Authority receives no tax revenue from either the State of New York or New Jersey or from the City of New York. The agency raises the necessary funds for the improvement, construction or acquisition of its facilities primarily on its own credit.  For more information or for updates from the Now Arriving blog, please visit http://www.panynj.gov.


VIOOH Announces Partnership with Iconic Out of Home Media Owner Branded Cities

New partnership enables more advertisers to create programmatic digital out of home campaigns at landmark destinations across the U.S.

New York, NY – October 5, 2021 – Today, VIOOH, the leading global digital out of home (DOOH) marketplace, announced a new partnership with premier and iconic OOH media company, Branded Cities.

The partnership will give Branded Cities access to VIOOH’s market-leading Supply-Side Platform (SSP) that currently has 34 Demand-Side Platform (DSP) partners globally, including the likes of The TradeDesk, Yahoo DSP and AdQuick.

I’m thrilled to be announcing our strategic partnership with Branded Cities,” said Jean-Christophe Conti, CEO, VIOOH. “With our most recent expansion and new hires in the U.S., Branded Cities’ iconic inventory nicely complements the inventory of our existing partners in this important market and I look forward to seeing the exciting DOOH campaigns to come from this partnership,” added Conti.

Utilizing VIOOH’s SSP, and with access to Branded Cities’ premier OOH inventory, this new partnership will allow more advertisers to create high-impact, data-driven DOOH campaigns at landmark destinations across the U.S., such as Times Square, the Las Vegas Strip and Los Angeles.

The collaboration between Branded Cities and VIOOH brings huge opportunities for brands and their agency partners,” said Denise Levine, Chief Revenue Officer of Branded Cities. “These highly-targeted, data-driven campaigns across iconic locations, accessed via VIOOH’s programmatic platform, will enable advertisers to create highly exposed DOOH ads while still creating meaningful connections with consumers,” added Levine.

A recent eMarketer report* that looks at forecasted ad spend for the U.S. OOH industry shows the accelerated adoption of programmatic technology, predicting 12.5% of DOOH in the U.S. will be traded programmatically this year (previous forecasts were 10%) and 16.4% next year. This makes the programmatic DOOH market worth $271.5m in 2021 and $423.5m in 2022 – showing a huge opportunity for the DOOH industry in the U.S..

Earlier this year, VIOOH announced several hires in New York in newly created roles in this  market, following the company’s launch in the U.S. last October. You can read more about these new hires and what this means for VIOOH’s growth here.

The partnership with Branded Cities goes live next month.

*Source: eMarketer, US Out-of-Home Ad Spending 2021, August 2021

About VIOOH

VIOOH is a leading global digital out of home marketplace. Launched in 2018 and with headquarters in London, VIOOH’s platform connects buyers and sellers in a premium marketplace, making OOH easily accessible.

Led by a team of digital OOH and programmatic tech experts, VIOOH is pioneering the transformation of the OOH sector, championing its role in enhancing omni-channel digital campaigns through the use of programmatic capabilities and data. VIOOH currently trades programmatically in 14 markets, with more to follow.

For more information about VIOOH, please visit www.viooh.com or follow us on Twitter and LinkedIn.

About Branded Cities

Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Vancouver, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, Yonge – Dundas Square and Canada’s leading shopping centers. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”).  Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean.

Follow Branded Cities on Twitter (@brandedcities) and like us on Instagram.

Press Contact:

VIOOH – Emilia Udale (emilia.udale@viooh.com)
Branded Cities – Michael Galkin (mgalkin@brandedcities.com)


Branded Cities to launch largest continuous full-motion digital display on the West Coast at the new Moxy and AC Hotels in Downtown Los Angeles

Over 22,000 total square feet of premium digital and static Out-of-Home signage directly across from the STAPLES Center and the Los Angeles Convention Center launching in Q2 2022

New York, NY – August 31, 2021 – Branded Cities, North America’s premier Out-of-Home and iconic media company, has been awarded by Lightstone the exclusive rights to market and sell premium digital and spectacular advertising and integrated marketing campaigns at the new Moxy and AC Hotels in Downtown Los Angeles. The impactful new signage will be directly across from the Los Angeles Convention Center and STAPLES Center in the highly coveted DTLA neighborhood, providing advertisers with an unmatched platform to reach a captive audience.

Over 22,000 square feet of spectacular signage will feature 15,000 square feet of continuous full-motion digital display. Advertisers will have the opportunity to entice desirable audiences with extraordinary 8mm resolution. 7,000 square feet of static signage will provide brands with an additional opportunity to dominate high foot traffic with a 24/7 presence for their brand.

“Branded Cities is known for its iconic signage in the most highly demanded areas throughout North America, and the signage being deployed at the Moxy and AC Hotels in Downtown Los Angeles will be the most sought-after digital experience in the downtown Los Angeles central core,” said Steven Ellman, Chairman & Chief Executive Officer of Branded Cities. “These digital and spectacular signs will provide brands with an unparalleled and unrestricted 50’ tall x 300’ long advertising canvas.”

Moxy and AC’s 600,000 square-foot, 727-room, 37-story hotel tower will be a welcome addition to the much-loved entertainment district and a treat for audiences eager to get back to these venues.

The DTLA neighborhood is Los Angeles’ central business district and cultural center.  LA Live is one of Downtown Los Angeles’s most sought-after attractions and steps away from the STAPLES Center, LA’s largest concert venue and home of the LA Kings and LA Lakers. The neighborhood continues to experience exponential growth in both luxury residential and high-end office space. Once completed, the Moxy and AC Hotels will be the premium advertising landmark in a corridor that links the Los Angeles Convention Center to the STAPLES Center and LA Live.

Lightstone was advised by Consumer Experience Group who managed the very competitive Media RFP process which included many Out-of-Home media companies with the contract being awarded to Branded Cities.

About Branded Cities

Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Vancouver, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, Yonge – Dundas Square and Canada’s leading shopping centers. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”).  Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean.

Follow Branded Cities on Twitter (@brandedcities) and like us on Instagram.

Press Contact:
Vaibhav Gupta
President/Chief Operating Officer
602-224-3106
vgupta@brandedcities.com

About Lightstone

Lightstone, founded by David Lichtenstein, is one of the most diversified privately held real estate companies in the United States. Lightstone is active in 24 states across the country, developing, managing and investing in all sectors of the real estate market, including residential, hospitality, commercial and retail. With 132 existing properties, Lightstone’s over $6.5 billion portfolio currently includes over 4 million square feet of office, retail and industrial commercial properties, over 15,000 residential units, and over 4,300 hotel keys. Lightstone also owns over 10,000 land lots across the country.

Headquartered in New York City, Lightstone continues to grow its development portfolio with over $3.5 billion currently under development in the residential and hospitality sectors spread across New York City, Los Angeles and Miami.

Lightstone was advised by Consumer Experience Group.

About Consumer Experience Group

Consumer Experience Group is focused on enhancing the consumer experience by providing clients with the know-how to determine how and what technology to integrate into malls, retailers, commercial properties, hotels, theme parks and much more. Not only does Consumer Experience Group strive to enhance the consumer’s experience, but it helps clients obtain an ROI. Consumer Experience Group works with clients on the types of technology and features that should be integrated, and then works with major hardware and software companies to integrate the technology. Learn more about Consumer Experience Group at Consumer Experience Group.


Branded Cities to Livestream Historic Blue Origin Rocket Launch to Outer Space to Its Premium Digital Spectaculars Throughout North America

The launch will be streamed to Branded Cities’ iconic digital spectaculars in New York’s Times Square, Las Vegas’ Harmon Corner and Toronto’s Yonge-Dundas

Phoenix, AZ – July 19, 2021 – Branded Cities, a premier and iconic Out-of-Home (OOH) media company in North America, announced today that it will be livestreaming the historic launch of Blue Origin’s first human flight. The event is set to take place on July 20, 2021, with liftoff expected at 9:00 am Eastern Daylight Time, pending any delays due to weather.

Branded Cities will be livestreaming the launch through some of its most iconic and widely viewed digital spectaculars, including New York’s Thomson Reuters digital spectacular, Las Vegas’ Harmon Corner digital spectacular and Toronto’s Yonge-Dundas at Eaton Centre, 10 Dundas and Atrium on Bay large-format digital spectaculars. Branded Cities’ prominent locations will enable Blue Origin to share this historic moment directly with key markets in North America through a live video feed.

“Our assets are strategically located in the most iconic, highly trafficked places which makes viewing historic events such as the Blue Origin launch directly on our full-motion digital platforms all the more impactful,” said Steve Ellman, Chairman and Chief Executive Officer of Branded Cities. “We have always prided ourselves on leveraging our mediums to provide audiences with these sorts of unique experiences which not only serve to bring people together, but also celebrate humankind’s greatest achievements.”

About Branded Cities

Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Vancouver, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, Yonge – Dundas Square and Canada’s leading shopping centers. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”).  Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean.

Follow Branded Cities on Twitter (@brandedcities) and like us on Instagram.

Press Contact:
Vaibhav Gupta
President/Chief Operating Officer
602-224-3106
vgupta@brandedcities.com

Mickey Mandelbaum
Partner, Prosek Partners
310-709-8900
mmandelbaum@prosek.com


Branded Cities Acquires Iconic Midtown Manhattan Spectacular

Acquisition consolidates Branded Cities’ Midtown Manhattan presence around key 42nd Street and 7th Avenue intersection

New York, NY – July 14, 2021 – Branded Cities, North America’s premier Out-of-Home and iconic media company, today announced the acquisition of an ultra-large format static spectacular, further increasing its footprint in the New York market.

At nearly 6,000 square feet and measuring 47’2” x 127’, the highly visible sign stands tall at one of midtown Manhattan’s busiest intersections, 42nd Street and 7th Avenue. The impactful display, which will be marketed as “42&7,” stands at the center point of the highly trafficked 42nd Street commuter corridor and will be a major focal point to all those entering and exiting Manhattan’s busiest subway station, Times Square – 42nd Street.

“With the addition of this iconic spectacular to our North American portfolio, Branded Cities now owns/exclusively operates over 37K square feet of premium static and digital in Times Square’s southern bow tie,” said Steven Ellman, Chairman & Chief Executive Officer of Branded Cities. “With large-format static signage limited in the area, “42&7” will be highly sought-after by brands looking to make a maximum impact with their messaging.”

About Branded Cities

Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Vancouver, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, Yonge – Dundas Square and Canada’s leading shopping centers. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”).  Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean.

Follow Branded Cities on Twitter (@brandedcities) and like us on Instagram.

Press Contact:
Vaibhav Gupta
President/Chief Operating Officer
602-224-3106
vgupta@brandedcities.com