Branded Cities (“BC”) and National Real Estate Development announced today an exclusive representation agreement to sell digital advertising and integrated marketing campaigns on four LED displays at East Market, Philadelphia’s transformative mixed-use development. The signage, measuring over 5,000 square feet in total, will be displayed on two retail podiums facing Market Street. The signs will be marketed by BC as the East Market Collection and will be sold as a synced network. Aside from being able to deliver video content, all four digital signs will be capable of advanced Out-of-Home programming, including triggered and dynamic creative, interactive programs and advanced media metrics.
“Delivering large format digital signage to downtown Philadelphia is a fantastic opportunity for both the city and BCN,” said Steve Ellman, Chairman & Chief Executive Officer of BCN. “Philadelphia is a forward-thinking market and we will be able to deliver impactful and meaningful programs to its citizens. We are honored to add the East Market Collection to our portfolio of spectacular signage that is BCN’s hallmark.”
“East Market will be a vibrant destination for shopping and dining in Philadelphia. With our project and other investments being made along Market Street, the area is returning to its roots as a center of retail and leisure activity in the city,” said Charles Norman, development manager at National Real Estate Development. “Digital signage is an important part of this experience. We’re proud to partner with BCN, as they are known for engaging and iconic digital signage programming that is customized to the culture of each city and project it serves.”
The first phase of the 4.3 acre East Market development, encompassing 200,000 square feet of office space, will also include 322 modern residential units and 130,000 square feet of retail and restaurant space.
About Branded Cities:
Branded Cities a subsidiary of EL Media, is a fully integrated, digital, spectacular signage media company. BCN’s current U.S. platform includes Philadelphia, New York, Los Angeles, Las Vegas, Phoenix and Denver. EL Media’s current platform, through its Canadian joint venture with Clear Channel Outdoor, includes Toronto, Vancouver, Montreal, Ottawa, Edmonton and Winnipeg. BCN is owned by The Ellman Companies and Cantor Fitzgerald. Ellman is a privately-owned media, real estate and investments company founded in 1972 with diverse ownership interests throughout the U.S., Canada and the Caribbean. For more information visit: brandedcities.com or ellmanco.com. Cantor Fitzgerald is a preeminent capital markets investment bank serving more than 5,000 institutional clients around the world, recognized for its strengths in fixed income and equity capital markets, investment banking services, prime brokerage and commercial real estate financing. For more information please visit: cantor.com.
About East Market:
East Market, a pedestrian oriented development in the heart of Philadelphia, will revitalize an entire city block, from Market to Chestnut, 11th to 12thStreets. This mixed-used project will blend urban and artisanal shopping and dining experiences with contemporary work and living spaces. The project is owned by National Real Estate Advisors, LLC, an SEC-registered asset management advisor investing in major U.S. urban markets and subsidiary of the National Electrical Benefit Fund; Joss Realty Partners, a New York-based private real estate investment firm; Young Capital LLC, a Philadelphia-based real estate investment firm affiliated with Classic Management, Inc.; and SSH Real Estate, one of the largest privately held commercial real estate companies in the Greater Philadelphia Region. East Market is being developed by National Real Estate Development, LLC. For more information, please visit www.eastmarketphilly.com or email at email@example.com
For additional information, please contact:
Denise Levine, Chief Revenue Officer
For any sales inquiries, please contact:
Ben Martish, National Sales Director
For East Market media inquiries, please contact: