Branded Cities (“BC”), a premier Out-Of-Home and iconic media company in North America, and Cadillac Fairview announces the launch of the largest digital OOH display in Canada, the union of two massive screens on CF Toronto Eaton Centre (CF TEC) Digital Tower, offering a one-of-a-kind advertising opportunity.
A year ago, in September 2016, Branded Cities (formerly Clear Channel Canada) and Cadillac Fairview launched two adjacent 90’H x 45’W high resolution digital screens on CF TEC Tower. Recently, Cadillac Fairview instigated the addition of a bullnose unifying the two screens, now measuring 90’H x 94’W for a total of 8,454 square feet of stunning DOOH. The tower takes the title of Canada’s largest digital display, an impressive 45% larger than the second largest, Branded Cities’ 5,820 square feet digital display on the Atrium on Bay (AOB) Media Tower. Supporting static digital, full motion video, and Activate, Branded Cities’ mobile and experiential engagement service, the display offers a unique advertising opportunity and allows for unparalleled creative flexibility.
“It’s our strong partnership with Cadillac Fairview and our aligned view of the power of Out-of-Home, that allows ambitious projects, like building the largest digital display in Canada, to be possible,” states Paul Seaman, Vice President- Operations, Real Estate & Public Affairs at Branded Cities Canada.
Further to this, Adam Butterworth, President of Branded Cities Canada, adds, “not only is the redesigned CF TEC Digital Tower an iconic asset, it also is situated on the CF Toronto Eaton Centre and facing Yonge-Dundas Square, allowing brands to effectively deliver their message at one of Canada’s busiest landmarks, on an extraordinary display.”
“As a landmark shopping destination, CF Toronto Eaton Centre welcomes more than 50 million people annually making it one of the busiest tourist attractions in Canada,” said Jodi Clare, Director, Partnership Marketing, Cadillac Fairview. “The Digital Tower at CF TEC marks an evolution in our advertising offerings and we are thrilled to feature this truly unique and stunning asset at our flagship property.”
Standing prominently atop the northeast entrance of CF Toronto Eaton Centre, the massive redesigned digital display reaches 146,000 daily Yonge-Dundas Square visitors and over 50 million annual mall visitors. This audience includes locals, business professionals, students, shoppers, and tourists. Brands can deliver their message and drive action with ten second ad spots throughout a 3 minute loop. In addition, with the two largest digital displays in Canada adjacent to one another, brands have the unique opportunity to dominate this landmark and reach the on the go consumer along their path to purchase.
The launch of the newly redesigned CF TEC Tower by Cadillac Fairview follows the recent acquisition of Clear Channel Canada, now Brand Cities – adding to a network of some of the most prestigious OOH media assets in iconic locations, including New York City, Los Angeles, Las Vegas, Canada’s busiest building, Union Station and Canada’s top Cadillac Fairview shopping malls.
About Branded Cities Canada:
Our network, spanning Canada’s six largest markets (Toronto, Vancouver, Montreal, Ottawa, Edmonton and Winnipeg), comprises the country’s most valuable Out-of-Home environments, such as Union Station and Billy Bishop Airport, the iconic Dundas Square, and leading shopping centres. Branded Cities Canada helps brands deliver impactful, engaging messages to Canada’s most desirable, hard-to-reach audiences.
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