For Chinese fans, buying out-of-home ads has become a common way of showing devotion for their favorite stars – a media-savvy, big-budget twist on the teenage tradition of taping posters over your bed.
Branded Cities Network is excited to announced an exclusive representation agreement to sell digital advertising and integrated marketing campaigns on two full-motion LED displays, each sized 20’ x 60’ with 20’x 8’ returns, located at the southeast corner of 42nd Street and 8th Avenue in Midtown Manhattan at the new Eleven | X. Both signs, measuring over 2,700 square feet in size, will be angled to oncoming traffic, maximizing viewability and impressions for clients. Expected to be deployed in Q2 of 2017, the signs will be marketed by BCN as the “Midtown West Digitals” and will be positioned directly across from the Port Authority Bus Terminal, capable of targeting its over 225,000 daily commuters, as well as the pedestrian and vehicular traffic on eastbound and westbound 42nd Street and northbound 8th Avenue.
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