Advertising recall rates
As the research shows from our friends at PJ SOLOMON, #OOH demonstrates higher recall values than other media.
Billboards simulate web access, enabling voluntary and therefore non-intrusive web communications on basis of interest initiated by the billboard.
Can #billboards drive customer retention? This research points in that direction: http://ow.ly/kTAx30nVHCo #ooh
OOH ads outperform other traditional formats
In a new report from MAGNA GLOBAL and RapportUS, #OOH has been shown to outperform other traditional #media thanks to #digital innovation. Read on: http://ow.ly/t9MO30nw0GB