Branded Cities Grows Las Vegas Portfolio with the ARIA Digital Marquee
The digital spectacular adds additional presence to Branded Cities’ market-leading inventory on the Las Vegas Strip
New York, NY – Branded Cities, North America’s premier Out-of-Home and iconic media company, announced an expansion of its Las Vegas footprint through an exclusive agreement to manage advertising on the prominent LED display at ARIA Resort & Casino. This full-motion digital spectacular will be part of Branded Cities’ inventory, providing premium visibility along the world-famous Las Vegas Strip.
Central to The Strip, the ARIA display offers advertisers unparalleled exposure to upscale travelers staying at the resort, as well as visitors to the luxurious Shops at Crystals. The screen will be featured during key tentpole events, including the Las Vegas Grand Prix in November 2025, AWS re:Invent in December and CES in January 2026.
“We are pleased to be able to offer ARIA to our clients in the Las Vegas market,” said Steven Ellman, Chairman & Chief Executive Officer of Branded Cities. “ARIA perfectly complements our portfolio of impactful signage in Las Vegas and its inclusion will provide our advertising partners massive scale, especially during these far-reaching global tentpole events.”
Lance Evans, SVP of Sports and Sponsorships for MGM Resorts, said, “Our collaboration with Branded Cities opens the door to new strategic possibilities, allowing us to fully harness the power of this exceptional marketing asset at the center of the Las Vegas resort corridor.”
The ARIA display will join Branded Cities’ existing digital spectacular inventory in Las Vegas including Harmon Corner, The bLVd, 63LV and The Horseshoe.
About Branded Cities
Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Edmonton, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station and Yonge – Dundas Square. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”). Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean.
For more information visit: brandedcities.com or brandedcities.ca. Follow Branded Cities on Twitter (@brandedcities) and like us on Instagram.
Press Contact:
Vaibhav Gupta
President/Chief Operating Officer
602-224-3106
vgupta@brandedcities.com
