D.C. DIGITAL NETWORK
FIRST & LAST IMPRESSIONS MEAN EVERYTHING
SERIAL-POSITION EFFECT
THE PYSCHOLOGICAL PRINCIPLES THAT INFLUENCE CONSUMER BUYING DECISIONS
The Serial-Position Effect is the tendency to remember the first and last items in a series best, and the middle items worst.
Primacy Effect: The Primacy Effect explains how we recall messaging at the beginning of a sequence because the brain processes this information first, and in isolation. Recency Effect: The Recency Effect explains how we recall messaging at the end of a sequence because the brain processes the information most recently.
Source: Coleman, Andrew. Dictionary of Psychology (Second Edition). Oxford University Press. p. 688. Rosnow, R. Whatever happened to the “Law of Primacy.” Journal of Communication, 16, 10-31. Furnam, A.
The robustness of the recency effect: Studies using legal evidence. The Journal of General Psychology, 113(4), 351-357
SERIAL-POSITION EFFECT
THE PYSCHOLOGICAL PRINCIPLES THAT INFLUENCE CONSUMER BUYING DECISIONS
STRATEGIC PLACEMENT
TAKING FULL ADVANTAGE OF THE SERIAL-POSITION EFFECT IN HIGHLY TRAFFICKED LOCATIONS
Branded Cities has strategically deployed impactful full-motion digital signage at key entry and exit points surrounding Metro Stations in the Washington D.C. market.
D.C. DIGITAL NETWORK
14 DIGITAL SCREENS #7 DMA 1.8m AVERAGE CIRCULATION
METRO CENTER
G STREET & 11TH STREET
DC 1007-1008
DC 1010
Located within blocks of Chinatown, the Verizon Center and several tourist destinations, this Metro Center Station signage reaches residents, visitors, key influencers and decision makers in Washington, D.C. and is steps from the National Portrait Gallery. In addition to being in the epicenter of the entire D.C. Metro system, the neighborhood includes several museums, nightlife, restaurants and hotels.
METRO CENTER
G STREET & 13TH STREET
DC 1001-1005
Located within blocks of Chinatown, the Verizon Center and several tourist destinations, this Metro Center Station signage reaches residents, visitors, key influencers and decision makers in Washington, D.C. and is steps from the National Portrait Gallery. In addition to being in the epicenter of the entire D.C. Metro system, the neighborhood includes several museums, nightlife, restaurants and hotels.
L’ENFANT PLAZA
400 7th street
DC 1011
DC 1012
Located in Washington D.C.’s Southwest Financial Center, these two large-format and full-motion digital units are key for targeting members of Congress, government workers, affluent Virginians making use of the Virginia Rail Express and a growing hip and trendy audience drawn to the area’s Wharf district.
McPHERSON SQUARE
1400 I STREET
DC 1013
DC 1014
Two digital displays in Washington D.C.’s central business district are just steps from The White House and the U.S. Department of the Treasury. These Downtown D.C. units profile to a business-oriented audience as well as upper-middle class families from surrounding affluent suburbs of Arlington and Fairfax who use the McPherson Square Station as a transfer point.
FRIENDSHIP HEIGHTS
2 WISCONSIN CIRCLE
DC 1015
DC 1016
Friendship Heights is a high-end urban commercial and residential neighborhood in northwest Washington D.C. Branded Cities’ two high impact digital units at this location serve affluent and younger families who come to shop at the upscale retail offerings in the area. Points of interest include the Shops at Wisconsin Place, Whole Foods, Geico’s Corporate Headquarters, Bloomingdales and Saks Fifth Avenue.