Earlier this year, Branded Cities Network (“BCN”) and SJP Properties announced an exclusive representation agreement to sell digital advertising and integrated marketing campaigns on two full-motion LED displays, each sized 20’ x 60’ with 20’x 8’ returns, located at the southeast corner of 42nd Street and 8th Avenue in Midtown Manhattan at the new Eleven | X. Launched in June of 2017, both signs, measuring over 2,700 square feet in size, are angled to oncoming traffic, maximizing viewability and impressions for clients. The signs are marketed by BCN as the “Midtown West Digitals” and are positioned directly across from the Port Authority Bus Terminal, capable of targeting its over 225,000 daily commuters, as well as the pedestrian and vehicular traffic on eastbound and westbound 42nd Street and northbound 8th Avenue. In addition to their ability to deliver video content, both signs are capable of innovative Out-of-Home programming, including triggered and dynamic creative, interactive programs and advanced media metrics.
“We are excited to add these two iconic digital signs to our portfolio of spectacular signage on one of the biggest intersections in the heart of Manhattan,” said Steve Ellman, Chairman & Chief Executive Officer of BCN. “Manhattan continues to be a key market for BCN and to have the ability to add the ‘Midtown West Digitals’ to our media footprint of large format digital signage furthers our goal of having iconic media in iconic destinations.” Further to this, Denise Levine, Chief Revenue Officer of BCN, adds “the ‘Midtown West Digitals’ provide our clients with impactful coverage to their consumers and breathe new life into a key and highly demanded area of Manhattan, further strengthening New York City’s digital transformation.”
“On behalf of my partners at Eleven | X, PGIM and Norges, we are very pleased to have Branded Cities Network on-board marketing and managing these two great signs and expect very strong demand for them,” said, Steven J. Pozycki, Chairman and CEO of SJP Properties. “When Eleven | X was in the planning stages, we developed a signage program that the ‘Midtown West Digitals’ will be the centerpiece of. A number of our tenants have chosen to take advantage of the signage program for ‘The Gateway to the New West Side’.”