Branded Cities Names Gupta US President

Phoenix, AZ – April 28, 2021 – Branded Cities, a premier Out-of-Home and iconic media company in North America, today announced the promotion of Vaibhav Gupta to President for its United States division. Vaibhav will retain his Chief Operating Officer role.

Steve Ellman, Chairman and CEO of Branded Cities remarked, “Vaibhav is a seasoned leader with a clear strategic vision and a track record of delivering performance. I am confident that Vaibhav’s expertise and deep understanding of the OOH media space will help us achieve long-term success and growth.”

Vaibhav has been with Branded Cities since 2010 and most recently was the company’s Executive Vice President and Chief Operating Officer. Prior to his work at Branded Cities, Vaibhav was Managing Director/Chief Investment Officer for the Ellman Companies from 2007 to 2010 where he oversaw all real estate investments and acquisitions. Vaibhav, while with the Ellman Companies, also served as CFO/Senior Vice President, Finance & Administration for the Phoenix Coyotes NHL Franchise and Glendale Arena and spearheaded project financing for Westgate City Center and recapitalization of the Coyotes, from 2001 to 2005.


Branded Cities Acquires San Francisco Signage from City Outdoor

The acquisition marks entrance into San Francisco and the desirable SoMa neighborhood.

New York, NY – April 19, 2021 – Branded Cities, a premier Out-of-Home and iconic media company in North America, today announced the acquisition of a portion of the San Francisco assets of City Outdoor, further increasing its North American footprint.

The all-cash deal adds two iconic faces to Branded Cities’ collection of high-impact signage. The inventory is in San Francisco’s popular SoMa (South of Market) neighborhood.

“We are delighted to add these high-quality assets to our portfolio and further Branded Cities’ mission of bringing our partners the most spectacular advertising opportunities in the top markets of North America,” said Steven Ellman, Chairman & Chief Executive Officer of Branded Cities. “San Francisco continues to be an important media market and the visibility of these signs will allow brands to deliver meaningful and engaging content to audiences in the SoMa neighborhood.”

Financial terms were not disclosed.

About Branded Cities

Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Vancouver, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, Yonge – Dundas Square and Canada’s leading shopping centers. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”).  Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean.

Follow Branded Cities on Twitter (@brandedcities) and like us on Instagram.

Press Contact:
Vaibhav Gupta
EVP/Chief Operating Officer
602-224-3106
vgupta@brandedcities.com


Branded Cities Acquires Series of SoHo Billboards from City Outdoor

Acquisition enhances Branded Cities’ Manhattan presence

New York, NY – April 06, 2021 – Branded Cities, a premier Out-of-Home and iconic media company in North America, today announced the acquisition of a series of SoHo neighborhood spectaculars of City Outdoor, further increasing its footprint in the New York market.

The all-cash deal for the signs located at West Broadway and Grand Street represents the first in Manhattan’s hip and trendy SoHo neighborhood for Branded Cities.

“We are pleased to add these spectacular assets to our existing portfolio of New York inventory,” said Steven Ellman, Chairman & Chief Executive Officer of Branded Cities. “These highly visible signs in the sought-after SoHo neighborhood will provide brands the opportunity to reach and engage with audiences as they experience all that SoHo has to offer.”

Financial terms were not disclosed.

About Branded Cities

Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Vancouver, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, Yonge – Dundas Square and Canada’s leading shopping centers. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”).  Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean.

Follow Branded Cities on Twitter (@brandedcities) and like us on Instagram.

Press Contact:
Vaibhav Gupta
EVP/Chief Operating Officer
602-224-3106
vgupta@brandedcities.com


Branded Cities Announce Re-Development of the Iconic Rogers Sports & Media Tower at Yonge & Dundas in Toronto

Branded Cities’ fourth media acquisition at Canada’s busiest intersection, Yonge & Dundas

Toronto, Canada – January 20, 2021 – Branded Cities North America’s leading iconic Out-of-Home (OOH) media company, has entered into a new long-term agreement with Rogers Sports & Media for the re-development of the Rogers Tower located in the heart of Toronto at its Citytv Studio (33 Dundas St E.). The deal adds more than 3,000 square feet of digital signage to Branded Cities’ iconic portfolio at Canada’s Busiest Intersection, Yonge & Dundas.

Branded Cities is the first OOH company to offer over 50,000 square feet of media space from one vendor, officially naming Yonge & Dundas (Y&D), the largest OOH advertising domination in Canada. Dundas Square is best known for its abundant variety of entertainment, shopping and dining establishments which attract over 146,200 daily residents and tourists. The Rogers Sports & Media Tower re-development will mark Branded Cities’ fourth iconic media tower at the heart of Toronto’s Y&D, further expanding its portfolio of premier media assets at iconic locations across Canada. Once completed, Branded Cities will be first-to-market with a complete advertising domination of Y&D, boasting sightlines from any vantage point of the bustling public square.

“Our unmatched media offering at Yonge & Dundas has grown significantly over the last few years, with static and digital media now available at CF Toronto Eaton Centre (TEC),10 Dundas Street East (10D) and the Atrium on Bay (AOB).” says Steve Ellman, Chairman and CEO at Branded Cities. “We’re excited to be working with Rogers Sports & Media exclusively on the re-development of this landmark Yonge & Dundas venue, adding another great asset to our unique media offering!”

The complete overhaul of the tower will begin in third quarter 2021, where Branded Cities will install a 34ft W x 90ft H digital display offering 10-second ad spots over a 3-minute loop. Brands will also have the ability to further extend their reach throughout the Y&D Digital Network, with all six spectaculars offering dynamic digital capabilities for advertisers to sync their campaigns in real-time.

Alan Dark, Senior Vice President of Revenue at Rogers Sports & Media states: “The addition of this asset will add tremendous value to the extensive opportunities available at Yonge & Dundas and we look forward to working closely with Branded Cities, their clients, and our iconic brands to bring the square to life.”

The Tower at 33 Dundas St. E. was first acquired by Rogers Sports & Media in 2007 as the new home of the company’s TV stations Citytv and OMNI Television. The Tower has been a landmark for Torontonians with its unique placement directly behind the Y&D main stage giving advertisers an excellent opportunity to engage with the 245+ annual events happening at the Square.

To learn about advertising dominations at Toronto’s Yonge & Dundas, visit: www.brandedcities.ca/products/yonge-dundas.

About Branded Cities

Branded Cities, a subsidiary of EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Miami, Toronto, Vancouver, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, Yonge – Dundas Square and Canada’s leading shopping centers. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”).  Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean. For more information visit: brandedcities.ca, brandedcities.com, or ellmanco.com.

Follow Branded Cities on Twitter (@brandedcities) and like us on Instagram.

American Press Contact:
Vaibhav Gupta
EVP/Chief Operating Officer
602-224-3106
vgupta@brandedcities.com

Canadian Press Contact:
Ali Satchu
VP, Marketing
416-408-0800
asatchu@brandedcities.com


Branded Cities Takes Over Digital Spectacular on the Las Vegas Strip

The acquisition enhances Branded Cities’ media portfolio and cements digital dominance in Las Vegas.

New York, NY– December 21, 2020 – Branded Cities, an iconic Out-of-Home media company, and GH Media Group, announced an exclusive long-term representation agreement to sell digital advertising and integrated marketing campaigns on a full-motion LED display located on the Las Vegas Strip.

The digital spectacular will be marketed by Branded Cities as the “bLVd” and is located at the intersection of Las Vegas Boulevard and Sands Avenue. At 7,875 square feet and sized 45’ x 175’, the bLVd is one of the largest digital signs on the Las Vegas strip, in addition to Branded Cities’ Harmon Corner. This full-motion and dynamic screen will target upscale consumers and travelers staying at the neighboring Wynn, Encore and Venetian resorts as well those visiting the high-end Fashion Show Mall.

“We are delighted to add this iconic digital asset to our portfolio in North America,” said Steven Ellman, Chairman & Chief Executive Officer of Branded Cities. “With the addition of the bLVd to our Las Vegas inventory, Branded Cities effectively reaches 90% of the market with our two iconic signs, allowing advertisers to deliver efficient marketing campaigns with maximum impact.”

“GH Media Group are excited about this partnership with Branded Cities,” said Gus Hadaya, CEO of GHMG, “we believe Branded Cities has a great team to handle the sales and promotion of our Iconic Board; the location and quality of this board is one of the best in Las Vegas. We look forward to a successful long-term partnership.”

About Branded Cities

Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Vancouver, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, Yonge – Dundas Square and Canada’s leading shopping centers. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”). Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean. For more information visit: brandedcities.ca, brandedcities.com, or ellmanco.com.

Follow Branded Cities on Twitter (@brandedcities) and like us on Instagram.

Press Contact:
Vaibhav Gupta
EVP/Chief Operating Officer
602-224-3106
vgupta@brandedcities.com

About GH Media Group

GH Media Group is a top provider of LED media and advertising. The group has been at the forefront of LED Technology and national advertising projects. With its national partners, some of its more notable projects are the Source in Buena Park, Anaheim Garden Walk, Missouri Western State Stadium, Texas Motorway, Daytona Speedway, Hard Rock Stadium in Miami, Little Caesar Arena in Detroit, Churchill Downs.

Press Contact:
Gus Hadaya
President & CEO
gus.hadaya@gh-mg.com


Branded Cities launches new digital sign at New York City’s “Crossroads of the World”

The acquisition enhances Branded Cities’ media portfolio and strengthens digital presence in Manhattan.

New York, NY– December 14, 2020 – Branded Cities (“BC”), an iconic Out-of-Home media company,  and The Durst Organization, a leading commercial and real estate company, announced an exclusive representation agreement to sell digital advertising and integrated marketing campaigns on a full-motion LED display located on Broadway between 42nd and 43rd Streets in midtown Manhattan.

The digital spectacular, which is now officially live, will be marketed by BC as the “Broadway Plaza Digital” and is located above one of Times Square’s main pedestrian areas on 151 West 42nd Street. At over 1,800 square feet, sized 19’ x 88’ with a 19’ x 7’ return, the full-motion and dynamic screen will target a mix of high-income consumers and business professionals visiting the neighboring Nasdaq Stock Exchange.

“We are pleased to add another high-quality digital asset to our portfolio in North America,” said Steven Ellman, Chairman & Chief Executive Officer of BC. “With the addition of the Broadway Plaza Digital, BC exclusively manages over 30K square feet of digital signage in Times Square’s southern bow tie, providing brands an unrivaled ability to control and dominate Time Square’s advertising landscape.”

“We are proud to partner with BC on the activation of this exciting new digital asset,” said David Neil, Principal of The Durst Organization.  “The Broadway Plaza is one of the most recognizable public spaces in the world and draws visitors from across the globe as well as being the “front yard” for companies such as Nasdaq, TikTok and H&M.  We look forward to a productive partnership.”

About Branded Cities

Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Vancouver, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, Yonge – Dundas Square and Canada’s leading shopping centers. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”). Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean. For more information visit: brandedcities.ca, brandedcities.com, or ellmanco.com.

Follow Branded Cities on Twitter (@brandedcities) and like us on Instagram.

Press Contact:
Vaibhav Gupta
EVP/Chief Operating Officer
602-224-3106
vgupta@brandedcities.com

 

About The Durst Organization :

The Durst Organization, founded in 1915 by Joseph Durst, is the owner, manager and builder of 13 million square feet of premiere Manhattan office towers and over three million square feet of residential rental properties with 2,500 rental apartments built, and over 3,500 in the pipeline. The Durst Organization is recognized as a world leader in the development of high-performance and environmentally advanced commercial and residential buildings where people live, work and thrive.  www.durst.org

Press Contact:
Jordan Barowitz
jbarowitz@durst.org
212-257-6605


Branded Cities announces a transformational digital and spectacular media opportunity at New York’s Port Authority Bus Terminal and George Washington Bridge Bus Station

Branded Cities to play integral role in reimagining of Port Authority properties in Manhattan

New York, NY– October 29, 2020 – Branded Cities (“BC”), an iconic Out-of-Home media company, announced today that after a highly-competitive RFP process, the Port Authority of New York and New Jersey has awarded Branded Cities an agreement with the exclusive right to develop and sell digital and spectacular advertising and integrated marketing campaigns at the Port Authority Bus Terminal and select areas at the George Washington Bridge Bus Station in Manhattan.

“This agreement with the Port Authority of New York and New Jersey loudly signals Branded Cities’ continued intention to be at the forefront of the Out-of-Home advertising industry,” said Steven Ellman, Chairman & Chief Executive Officer of BC. “These digital and spectacular signs will be seen by hundreds of thousands of consumers every day, offering our advertising partners a valuable audience to target, while providing the Port Authority and its visitors high profile amenities. We are committed to maximizing the revenue potential of all assets for the Port Authority and look forward to a long and prosperous partnership.”

“Today’s Board vote is a step forward in transforming our facilities and properties to provide a 21st century travel experience and allow for the creation of advanced displays that match the agency’s redevelopment across the region,” said Kevin O’Toole, Chairman of the Port Authority of New York and New Jersey. “Many of our facilities lack digital assets, which are key drivers for brands looking to advertise in New York and New Jersey. This contract will bring new brand partnerships that offer value to customers while delivering revenue to the Port Authority.”

“This contract advances two key priorities for the Port Authority: increased ad revenue and significant investment in modern digital infrastructure at our facilities,” said Rick Cotton, Executive Director of the Port Authority of New York and New Jersey. “Moving forward, these contracts will enable the Port Authority to better sell advertising rights to generate hundreds of millions of dollars in revenue, while travelers will benefit from the latest in digital display technology that allows for real-time alerts.”

The digital and spectacular signage deployment is anticipated to roll out in 2021. Branded Cities has aligned itself with the best vendors and sub-contractors for the project, which includes a strategic relationship with Heritage Outdoor Media who will be overseeing much of the construction and project management.

Once operational, the high-quality digital signage will provide the ability to dynamically update content based on real-time triggers and will allow for dominations of key areas throughout the Port Authority Bus Terminal and in select areas in the George Washington Bridge Bus Station. With a focus on enhancing customer experiences, screens will also provide informational services such as public service announcements, current news, weather, traffic conditions, as well as important emergency messaging.

About Branded Cities

Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Vancouver, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, Yonge – Dundas Square and Canada’s leading shopping centers. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”). Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean. For more information visit: brandedcities.cabrandedcities.com, or ellmanco.com.

Follow Branded Cities on Twitter (@brandedcities) and like us on Instagram.

Press Contact:
Vaibhav Gupta
EVP/Chief Operating Officer
602-224-3106
vgupta@brandedcities.com

 

About The Port Authority of New York and New Jersey:

Founded in 1921, the Port Authority of New York and New Jersey builds, operates, and maintains many of the most important transportation and trade infrastructure assets in the country. The agency’s network of aviation, ground, rail, and seaport facilities is among the busiest in the country, supports more than 550,000 regional jobs, and generates more than $23 billion in annual wages and $80 billion in annual economic activity. The Port Authority also owns and manages the 16-acre World Trade Center site, where the 1,776-foot-tall One World Trade Center is now the tallest skyscraper in the Western Hemisphere. The Port Authority receives no tax revenue from either the State of New York or New Jersey or from the City of New York. The agency raises the necessary funds for the improvement, construction or acquisition of its facilities primarily on its own credit.  For more information or for updates from the Now Arriving blog, please visit http://www.panynj.gov.


Branded Cities Acquires Billboard in Chicago's Wrigleyville

Acquisition enhances Branded Cities’ Chicago presence in Wrigleyville

 

New York, NY– September 28, 2020 – Branded Cities (“BC”), a premier Out-of-Home and iconic media company in North America, today announced the acquisition of a Wrigleyville neighborhood spectacular of Zaso Media LLC, further increasing its footprint in the Chicago market.

The all-cash deal for the sign located at Addison and Sheffield brings BC’s total of iconic billboard faces in Chicago to 22 and solidifies BC’s presence throughout the downtown core in Chicago.

“We are pleased to add this iconic unit in Wrigleyville to our existing portfolio of Chicago inventory,” said Steven Ellman, Chairman & Chief Executive Officer of BC. “This highly visible spectacular across from the renowned Wrigley Field will provide brands an excellent opportunity to reach and engage with audiences in the Chicago market.”

Financial terms were not disclosed.

About Branded Cities

Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Vancouver, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, Yonge – Dundas Square and Canada’s leading shopping centers. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”). Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean. For more information visit: brandedcities.cabrandedcities.com, or ellmanco.com.

Follow Branded Cities on Twitter (@brandedcities) and like us on Instagram.

Press Contact:
Vaibhav Gupta
EVP/Chief Operating Officer
602-224-3106
vgupta@brandedcities.com

 

About Shamrock Capital

Shamrock Capital is a Los Angeles-based investment firm with approximately $1.9 billion of assets under management, investing exclusively in the media, entertainment, and communications sectors. Shamrock was originally founded in 1978 as the family investment company for the late Roy E. Disney and has since evolved into an institutional money manager with a leading group of investors including endowment and pension funds. Shamrock partners with strong management teams and takes an active, collaborative approach to creating value in each investment. In addition to its diverse portfolio of Entertainment IP, Shamrock’s current investments include Ad Results Media, Adweek, Appetize, Branded Cities, DeCurtis, FanDuel, Iyuno Media Group, Maple Media, Mobilitie, Omega Wireless, Pixellot, and Wpromote. For more information, visit shamrockcap.com.

 

Press Contact:
Sara Bronner
sbronner@shamrockcap.com


Branded Cities announces the appointment of Vivien Kronengold as Chief Brand Officer

New York – Branded Cities today announced that it has named Vivien Kronengold as the Chief Brand Officer, a newly created position, reporting directly to Vaibhav Gupta, EVP/Chief Operating Officer. Ms. Kronengold will be responsible for driving initiatives that re-position the company beyond OOH, as a premier, full-service sales, marketing and creative solution for brands and advertisers.

Ms. Kronengold is a strategic and creative marketing executive, with over 20 years’ experience on both the Client and Agency side across a variety of business categories, including: cable & telecommunications, luxury & retail, financial services and packaged goods.

Most recently, Ms. Kronengold was SVP, Brand Strategy and Marketing Communications at Time Warner Cable, where she drove measurable change in brand perceptions and affinity leading into the company’s acquisition by Charter Communications. Prior to then, she was EVP, Global Chief Marketing Officer for Brooks Brothers, one of the oldest and most iconic American retail brands. From 2006-2012, Ms. Kronengold served as SVP, Marketing for Tommy Hilfiger North America, where she developed a sustainable and differentiating brand positioning that continues to be the foundation for all marketing programs today. Prior to Tommy Hilfiger, she held a VP, Marketing role at Polo Ralph Lauren. Notably, Ms. Kronengold also spent 11 years at BBDO New York, one of the most awarded creative agencies in the world, where she rose to SVP, Account Director servicing some of their largest clients including: GE, Charles Schwab, Frito Lay and Visa.

“Branded Cities has become known for operating the most iconic digital and static media assets in the most iconic destinations across North America,” said Vivien Kronengold. “I’m excited to take our offering to the next level, by becoming an invaluable marketing and creative partner to the brands we serve.”

“We are delighted to welcome someone of Vivien’s caliber into the Branded Cities family,” said Vaibhav Gupta. “Vivien brings with her an immense wealth of knowledge and experience in brand building and strategy that will help set the tone for Branded Cities as we enter into our third decade as a premier Out-of-Home company.”

About Branded Cities

Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Vancouver, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, Yonge – Dundas Square and Canada’s leading shopping centers. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”). Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean. For more information visit: brandedcities.cabrandedcities.com, or ellmanco.com.

Follow Branded Cities on Twitter (@brandedcities) and like us on Instagram.

Press Contact:
Vaibhav Gupta
EVP/Chief Operating Officer
602-224-3106
vgupta@brandedcities.com


Branded Cities Amplifies their Premier Yonge & Dundas Offering with the Launch of 10 Dundas

The over 21,000 ft2 addition to Branded Cities’ Yonge & Dundas network includes a fully re-vamped curved digital spectacular, offering brands unparalleled creative potential.

Branded Cities proudly launches Canada’s one-of-a-kind iconic OOH media opportunity with the addition of 10 Dundas to their extensive offering in the heart of downtown Toronto. This premier media tower boasts two large digital spectaculars: one 8,343 ft2 curved display facing South, as well as one 2,145ft2 vertical display facing North. 10 Dundas also adds 4 iconic static spectaculars and an interior digital network to Branded Cities’ extensive OOH portfolio. This never before possible domination gives advertisers a unique creative advantage by providing their campaigns with over 50,000 ft2 of full motion digital and static signage available across three media towers from one vendor!

Best known for its abundant variety of entertainment options, Yonge & Dundas offers several world-class shopping and dining establishments with an average daily circulation of 158,540 people. Branded Cities’ media assets engulf Y&D with some of the largest digital & static spectaculars in Canada, including: 10 Dundas Street East (10D - 21,633 ft2), the Atrium on Bay Media Tower (AOB - 20,687 ft2) and the CF TEC Digital Tower (TEC – 8460 ft2). The three venues combined offer seven static and five full motion digital spectaculars in a variety of different packages to fit every brand’s needs.

Learn more about our distinctive offering at Yonge & Dundas below, and get started on planning your next campaign today at brandedcities.ca!

For all inquiries, please reach out to communications@brandedcities.com or (416)-408-0800.


Branded Cities Announces Exclusive Marketing Representation Agreement in China with BlueMedia

This agreement augments Branded Cities’ ability to market to advertisers in China in exclusive Out-of-Home media alliance.

New York, NY and Beijing, China – December 9, 2019 - Branded Cities, a premier and iconic Out-of-Home (OOH) media company in North America, proudly announces their new exclusive alliance with BlueMedia, the leading communications services group in China. This alliance will give Branded Cities access to marketers and brands based in China while providing BlueMedia the reciprocal ability to market and sell Branded Cities’ collection of iconic assets across North America to their roster of clients.

“For several years now, we have experienced and welcomed significant growth from Chinese companies looking to advertise on the biggest and most iconic OOH displays in North America,” says Steve Ellman, Chairman & Chief Executive Officer of Branded Cities. “Our alliance with BlueMedia will allow us to streamline our approach to this growing and influential marketplace, putting our premium assets directly in front of decision makers in China.”

“As the leading digital and intelligent marketing company in China, the continued expansion of our overseas OOH services is a natural step,” says Jiao Li, VP of BlueMedia and General Manager of Overseas Business. “Our primary goal is to assist Chinese brands in succeeding worldwide. We must provide our clients with access to the most desirable OOH locations without hassle or confusion to achieve that goal. Our new alliance with Branded Cities will supply BlueMedia with that ability in North America in unparalleled fashion.”

“As digital Out-of-Home continues to grow, the barriers that foreign advertisers face in delivering content to publishers like Branded Cities will lessen, leading to a stronger desire from these brands to be in top-tier markets on premium inventory,” says Denise Levine, Chief Revenue Officer of Branded Cities. “By working with BlueMedia, we will be able to capitalize on this and drive more growth for the industry."

About Branded Cities

Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Vancouver, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, Yonge - Dundas Square and Canada’s leading shopping centers. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”).  Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean. For more information visit: brandedcities.combrandedcities.ca, or ellmanco.com.

Follow Branded Cities on Twitter (@brandedcities) and like us on Instagram.

About BlueMedia

BlueMedia is a strategic business segment of BlueFocus that focuses on intelligent marketing and digital advertising. Headquartered in Beijing, China, BlueMedia provides its clients with integrated marketing solutions, including domestic brand marketing, performance marketing, and overseas marketing.

BlueMedia has seen rapid expansion in recent years assisting its clients’ growth overseas. BlueMedia is an official marketing partner of platforms such as Facebook, Google, Twitter, and TikTok. As part of BlueMedia’s all-in-one global marketing solution, it offers extensive overseas resources, comprehensive technological capabilities, and a complete suite of services to thousands of Chinese brands.

Press Contact:

Vaibhav Gupta
EVP/Chief Operating Officer
602-224-3106
vgupta@brandedcities.com


Branded Cities Launches New Network of High-Impact Digital Transit Shelters Across Ottawa

Branded Cities continues to elevate their Digital offering with the announcement of three new networks of high-impact Digital Transit Shelters (TSAs) across the City of Ottawa. Digital TSAs are an effective medium to deliver maximum reach and frequency at major intersections, throughways and hard-to-reach neighborhoods. They also provide advertisers with a new level of flexibility through performance boosting digital capabilities such as time sensitive messaging and creative dayparting. These new networks are being rolled-out in phases, each containing 10 strategically situated 75” LCD displays replacing previous static assets. These digital units support up to 8 static advertisements in 10 second ad spots throughout an 80 second loop length*.

Transit Shelters and Street Furniture are an intrinsic component of the Ottawa transportation network, allowing brands to reach and connect with drivers, pedestrians and transit users. The 500+ locations that are evenly distributed across Canada’s capital city, from the downtown core to the suburban communities, provide unmatched city-wide coverage for any brand looking to reach the consumer on-the-go. Our extensive network of over 1,100 transit shelter and street furniture faces also offer impressive 13,113,625 daily impressions and can reach nearly 340,000 daily transit commuters*.

Connect with our team today to get started on booking your next campaign:

E: communications@brandedcities.com
P: (416)-408-0800

* As required by Ottawa City By-Laws, only static ads are permitted on all Digital TSAs.
**Source: http://www.octranspo.com/about-octranspo