VIOOH Announces Partnership with Iconic Out of Home Media Owner Branded Cities

New partnership enables more advertisers to create programmatic digital out of home campaigns at landmark destinations across the U.S.

New York, NY – October 5, 2021 – Today, VIOOH, the leading global digital out of home (DOOH) marketplace, announced a new partnership with premier and iconic OOH media company, Branded Cities.

The partnership will give Branded Cities access to VIOOH’s market-leading Supply-Side Platform (SSP) that currently has 34 Demand-Side Platform (DSP) partners globally, including the likes of The TradeDesk, Yahoo DSP and AdQuick.

I’m thrilled to be announcing our strategic partnership with Branded Cities,” said Jean-Christophe Conti, CEO, VIOOH. “With our most recent expansion and new hires in the U.S., Branded Cities’ iconic inventory nicely complements the inventory of our existing partners in this important market and I look forward to seeing the exciting DOOH campaigns to come from this partnership,” added Conti.

Utilizing VIOOH’s SSP, and with access to Branded Cities’ premier OOH inventory, this new partnership will allow more advertisers to create high-impact, data-driven DOOH campaigns at landmark destinations across the U.S., such as Times Square, the Las Vegas Strip and Los Angeles.

The collaboration between Branded Cities and VIOOH brings huge opportunities for brands and their agency partners,” said Denise Levine, Chief Revenue Officer of Branded Cities. “These highly-targeted, data-driven campaigns across iconic locations, accessed via VIOOH’s programmatic platform, will enable advertisers to create highly exposed DOOH ads while still creating meaningful connections with consumers,” added Levine.

A recent eMarketer report* that looks at forecasted ad spend for the U.S. OOH industry shows the accelerated adoption of programmatic technology, predicting 12.5% of DOOH in the U.S. will be traded programmatically this year (previous forecasts were 10%) and 16.4% next year. This makes the programmatic DOOH market worth $271.5m in 2021 and $423.5m in 2022 – showing a huge opportunity for the DOOH industry in the U.S..

Earlier this year, VIOOH announced several hires in New York in newly created roles in this  market, following the company’s launch in the U.S. last October. You can read more about these new hires and what this means for VIOOH’s growth here.

The partnership with Branded Cities goes live next month.

*Source: eMarketer, US Out-of-Home Ad Spending 2021, August 2021

About VIOOH

VIOOH is a leading global digital out of home marketplace. Launched in 2018 and with headquarters in London, VIOOH’s platform connects buyers and sellers in a premium marketplace, making OOH easily accessible.

Led by a team of digital OOH and programmatic tech experts, VIOOH is pioneering the transformation of the OOH sector, championing its role in enhancing omni-channel digital campaigns through the use of programmatic capabilities and data. VIOOH currently trades programmatically in 14 markets, with more to follow.

For more information about VIOOH, please visit www.viooh.com or follow us on Twitter and LinkedIn.

About Branded Cities

Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Vancouver, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, Yonge – Dundas Square and Canada’s leading shopping centers. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”).  Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean.

Follow Branded Cities on Twitter (@brandedcities) and like us on Instagram.

Press Contact:

VIOOH – Emilia Udale (emilia.udale@viooh.com)
Branded Cities – Michael Galkin (mgalkin@brandedcities.com)


Branded Cities to launch largest continuous full-motion digital display on the West Coast at the new Moxy and AC Hotels in Downtown Los Angeles

Over 22,000 total square feet of premium digital and static Out-of-Home signage directly across from the STAPLES Center and the Los Angeles Convention Center launching in Q2 2022

New York, NY – August 31, 2021 – Branded Cities, North America’s premier Out-of-Home and iconic media company, has been awarded by Lightstone the exclusive rights to market and sell premium digital and spectacular advertising and integrated marketing campaigns at the new Moxy and AC Hotels in Downtown Los Angeles. The impactful new signage will be directly across from the Los Angeles Convention Center and STAPLES Center in the highly coveted DTLA neighborhood, providing advertisers with an unmatched platform to reach a captive audience.

Over 22,000 square feet of spectacular signage will feature 15,000 square feet of continuous full-motion digital display. Advertisers will have the opportunity to entice desirable audiences with extraordinary 8mm resolution. 7,000 square feet of static signage will provide brands with an additional opportunity to dominate high foot traffic with a 24/7 presence for their brand.

“Branded Cities is known for its iconic signage in the most highly demanded areas throughout North America, and the signage being deployed at the Moxy and AC Hotels in Downtown Los Angeles will be the most sought-after digital experience in the downtown Los Angeles central core,” said Steven Ellman, Chairman & Chief Executive Officer of Branded Cities. “These digital and spectacular signs will provide brands with an unparalleled and unrestricted 50’ tall x 300’ long advertising canvas.”

Moxy and AC’s 600,000 square-foot, 727-room, 37-story hotel tower will be a welcome addition to the much-loved entertainment district and a treat for audiences eager to get back to these venues.

The DTLA neighborhood is Los Angeles’ central business district and cultural center.  LA Live is one of Downtown Los Angeles’s most sought-after attractions and steps away from the STAPLES Center, LA’s largest concert venue and home of the LA Kings and LA Lakers. The neighborhood continues to experience exponential growth in both luxury residential and high-end office space. Once completed, the Moxy and AC Hotels will be the premium advertising landmark in a corridor that links the Los Angeles Convention Center to the STAPLES Center and LA Live.

Lightstone was advised by Consumer Experience Group who managed the very competitive Media RFP process which included many Out-of-Home media companies with the contract being awarded to Branded Cities.

About Branded Cities

Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Vancouver, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, Yonge – Dundas Square and Canada’s leading shopping centers. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”).  Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean.

Follow Branded Cities on Twitter (@brandedcities) and like us on Instagram.

Press Contact:
Vaibhav Gupta
President/Chief Operating Officer
602-224-3106
vgupta@brandedcities.com

About Lightstone

Lightstone, founded by David Lichtenstein, is one of the most diversified privately held real estate companies in the United States. Lightstone is active in 24 states across the country, developing, managing and investing in all sectors of the real estate market, including residential, hospitality, commercial and retail. With 132 existing properties, Lightstone’s over $6.5 billion portfolio currently includes over 4 million square feet of office, retail and industrial commercial properties, over 15,000 residential units, and over 4,300 hotel keys. Lightstone also owns over 10,000 land lots across the country.

Headquartered in New York City, Lightstone continues to grow its development portfolio with over $3.5 billion currently under development in the residential and hospitality sectors spread across New York City, Los Angeles and Miami.

Lightstone was advised by Consumer Experience Group.

About Consumer Experience Group

Consumer Experience Group is focused on enhancing the consumer experience by providing clients with the know-how to determine how and what technology to integrate into malls, retailers, commercial properties, hotels, theme parks and much more. Not only does Consumer Experience Group strive to enhance the consumer’s experience, but it helps clients obtain an ROI. Consumer Experience Group works with clients on the types of technology and features that should be integrated, and then works with major hardware and software companies to integrate the technology. Learn more about Consumer Experience Group at Consumer Experience Group.


Branded Cities to Livestream Historic Blue Origin Rocket Launch to Outer Space to Its Premium Digital Spectaculars Throughout North America

The launch will be streamed to Branded Cities’ iconic digital spectaculars in New York’s Times Square, Las Vegas’ Harmon Corner and Toronto’s Yonge-Dundas

Phoenix, AZ – July 19, 2021 – Branded Cities, a premier and iconic Out-of-Home (OOH) media company in North America, announced today that it will be livestreaming the historic launch of Blue Origin’s first human flight. The event is set to take place on July 20, 2021, with liftoff expected at 9:00 am Eastern Daylight Time, pending any delays due to weather.

Branded Cities will be livestreaming the launch through some of its most iconic and widely viewed digital spectaculars, including New York’s Thomson Reuters digital spectacular, Las Vegas’ Harmon Corner digital spectacular and Toronto’s Yonge-Dundas at Eaton Centre, 10 Dundas and Atrium on Bay large-format digital spectaculars. Branded Cities’ prominent locations will enable Blue Origin to share this historic moment directly with key markets in North America through a live video feed.

“Our assets are strategically located in the most iconic, highly trafficked places which makes viewing historic events such as the Blue Origin launch directly on our full-motion digital platforms all the more impactful,” said Steve Ellman, Chairman and Chief Executive Officer of Branded Cities. “We have always prided ourselves on leveraging our mediums to provide audiences with these sorts of unique experiences which not only serve to bring people together, but also celebrate humankind’s greatest achievements.”

About Branded Cities

Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Vancouver, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, Yonge – Dundas Square and Canada’s leading shopping centers. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”).  Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean.

Follow Branded Cities on Twitter (@brandedcities) and like us on Instagram.

Press Contact:
Vaibhav Gupta
President/Chief Operating Officer
602-224-3106
vgupta@brandedcities.com

Mickey Mandelbaum
Partner, Prosek Partners
310-709-8900
mmandelbaum@prosek.com


Branded Cities Acquires Iconic Midtown Manhattan Spectacular

Acquisition consolidates Branded Cities’ Midtown Manhattan presence around key 42nd Street and 7th Avenue intersection

New York, NY – July 14, 2021 – Branded Cities, North America’s premier Out-of-Home and iconic media company, today announced the acquisition of an ultra-large format static spectacular, further increasing its footprint in the New York market.

At nearly 6,000 square feet and measuring 47’2” x 127’, the highly visible sign stands tall at one of midtown Manhattan’s busiest intersections, 42nd Street and 7th Avenue. The impactful display, which will be marketed as “42&7,” stands at the center point of the highly trafficked 42nd Street commuter corridor and will be a major focal point to all those entering and exiting Manhattan’s busiest subway station, Times Square – 42nd Street.

“With the addition of this iconic spectacular to our North American portfolio, Branded Cities now owns/exclusively operates over 37K square feet of premium static and digital in Times Square’s southern bow tie,” said Steven Ellman, Chairman & Chief Executive Officer of Branded Cities. “With large-format static signage limited in the area, “42&7” will be highly sought-after by brands looking to make a maximum impact with their messaging.”

About Branded Cities

Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Vancouver, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, Yonge – Dundas Square and Canada’s leading shopping centers. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”).  Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean.

Follow Branded Cities on Twitter (@brandedcities) and like us on Instagram.

Press Contact:
Vaibhav Gupta
President/Chief Operating Officer
602-224-3106
vgupta@brandedcities.com


Branded Cities Names Gupta US President

Phoenix, AZ – April 28, 2021 – Branded Cities, a premier Out-of-Home and iconic media company in North America, today announced the promotion of Vaibhav Gupta to President for its United States division. Vaibhav will retain his Chief Operating Officer role.

Steve Ellman, Chairman and CEO of Branded Cities remarked, “Vaibhav is a seasoned leader with a clear strategic vision and a track record of delivering performance. I am confident that Vaibhav’s expertise and deep understanding of the OOH media space will help us achieve long-term success and growth.”

Vaibhav has been with Branded Cities since 2010 and most recently was the company’s Executive Vice President and Chief Operating Officer. Prior to his work at Branded Cities, Vaibhav was Managing Director/Chief Investment Officer for the Ellman Companies from 2007 to 2010 where he oversaw all real estate investments and acquisitions. Vaibhav, while with the Ellman Companies, also served as CFO/Senior Vice President, Finance & Administration for the Phoenix Coyotes NHL Franchise and Glendale Arena and spearheaded project financing for Westgate City Center and recapitalization of the Coyotes, from 2001 to 2005.


Branded Cities Acquires San Francisco Signage from City Outdoor

The acquisition marks entrance into San Francisco and the desirable SoMa neighborhood.

New York, NY – April 19, 2021 – Branded Cities, a premier Out-of-Home and iconic media company in North America, today announced the acquisition of a portion of the San Francisco assets of City Outdoor, further increasing its North American footprint.

The all-cash deal adds two iconic faces to Branded Cities’ collection of high-impact signage. The inventory is in San Francisco’s popular SoMa (South of Market) neighborhood.

“We are delighted to add these high-quality assets to our portfolio and further Branded Cities’ mission of bringing our partners the most spectacular advertising opportunities in the top markets of North America,” said Steven Ellman, Chairman & Chief Executive Officer of Branded Cities. “San Francisco continues to be an important media market and the visibility of these signs will allow brands to deliver meaningful and engaging content to audiences in the SoMa neighborhood.”

Financial terms were not disclosed.

About Branded Cities

Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Vancouver, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, Yonge – Dundas Square and Canada’s leading shopping centers. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”).  Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean.

Follow Branded Cities on Twitter (@brandedcities) and like us on Instagram.

Press Contact:
Vaibhav Gupta
EVP/Chief Operating Officer
602-224-3106
vgupta@brandedcities.com


Branded Cities Acquires Series of SoHo Billboards from City Outdoor

Acquisition enhances Branded Cities’ Manhattan presence

New York, NY – April 06, 2021 – Branded Cities, a premier Out-of-Home and iconic media company in North America, today announced the acquisition of a series of SoHo neighborhood spectaculars of City Outdoor, further increasing its footprint in the New York market.

The all-cash deal for the signs located at West Broadway and Grand Street represents the first in Manhattan’s hip and trendy SoHo neighborhood for Branded Cities.

“We are pleased to add these spectacular assets to our existing portfolio of New York inventory,” said Steven Ellman, Chairman & Chief Executive Officer of Branded Cities. “These highly visible signs in the sought-after SoHo neighborhood will provide brands the opportunity to reach and engage with audiences as they experience all that SoHo has to offer.”

Financial terms were not disclosed.

About Branded Cities

Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Vancouver, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, Yonge – Dundas Square and Canada’s leading shopping centers. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”).  Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean.

Follow Branded Cities on Twitter (@brandedcities) and like us on Instagram.

Press Contact:
Vaibhav Gupta
EVP/Chief Operating Officer
602-224-3106
vgupta@brandedcities.com


Branded Cities Announce Re-Development of the Iconic Rogers Sports & Media Tower at Yonge & Dundas in Toronto

Branded Cities’ fourth media acquisition at Canada’s busiest intersection, Yonge & Dundas

Toronto, Canada – January 20, 2021 – Branded Cities North America’s leading iconic Out-of-Home (OOH) media company, has entered into a new long-term agreement with Rogers Sports & Media for the re-development of the Rogers Tower located in the heart of Toronto at its Citytv Studio (33 Dundas St E.). The deal adds more than 3,000 square feet of digital signage to Branded Cities’ iconic portfolio at Canada’s Busiest Intersection, Yonge & Dundas.

Branded Cities is the first OOH company to offer over 50,000 square feet of media space from one vendor, officially naming Yonge & Dundas (Y&D), the largest OOH advertising domination in Canada. Dundas Square is best known for its abundant variety of entertainment, shopping and dining establishments which attract over 146,200 daily residents and tourists. The Rogers Sports & Media Tower re-development will mark Branded Cities’ fourth iconic media tower at the heart of Toronto’s Y&D, further expanding its portfolio of premier media assets at iconic locations across Canada. Once completed, Branded Cities will be first-to-market with a complete advertising domination of Y&D, boasting sightlines from any vantage point of the bustling public square.

“Our unmatched media offering at Yonge & Dundas has grown significantly over the last few years, with static and digital media now available at CF Toronto Eaton Centre (TEC),10 Dundas Street East (10D) and the Atrium on Bay (AOB).” says Steve Ellman, Chairman and CEO at Branded Cities. “We’re excited to be working with Rogers Sports & Media exclusively on the re-development of this landmark Yonge & Dundas venue, adding another great asset to our unique media offering!”

The complete overhaul of the tower will begin in third quarter 2021, where Branded Cities will install a 34ft W x 90ft H digital display offering 10-second ad spots over a 3-minute loop. Brands will also have the ability to further extend their reach throughout the Y&D Digital Network, with all six spectaculars offering dynamic digital capabilities for advertisers to sync their campaigns in real-time.

Alan Dark, Senior Vice President of Revenue at Rogers Sports & Media states: “The addition of this asset will add tremendous value to the extensive opportunities available at Yonge & Dundas and we look forward to working closely with Branded Cities, their clients, and our iconic brands to bring the square to life.”

The Tower at 33 Dundas St. E. was first acquired by Rogers Sports & Media in 2007 as the new home of the company’s TV stations Citytv and OMNI Television. The Tower has been a landmark for Torontonians with its unique placement directly behind the Y&D main stage giving advertisers an excellent opportunity to engage with the 245+ annual events happening at the Square.

To learn about advertising dominations at Toronto’s Yonge & Dundas, visit: www.brandedcities.ca/products/yonge-dundas.

About Branded Cities

Branded Cities, a subsidiary of EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Miami, Toronto, Vancouver, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, Yonge – Dundas Square and Canada’s leading shopping centers. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”).  Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean. For more information visit: brandedcities.ca, brandedcities.com, or ellmanco.com.

Follow Branded Cities on Twitter (@brandedcities) and like us on Instagram.

American Press Contact:
Vaibhav Gupta
EVP/Chief Operating Officer
602-224-3106
vgupta@brandedcities.com

Canadian Press Contact:
Ali Satchu
VP, Marketing
416-408-0800
asatchu@brandedcities.com


Branded Cities Takes Over Digital Spectacular on the Las Vegas Strip

The acquisition enhances Branded Cities’ media portfolio and cements digital dominance in Las Vegas.

New York, NY– December 21, 2020 – Branded Cities, an iconic Out-of-Home media company, and GH Media Group, announced an exclusive long-term representation agreement to sell digital advertising and integrated marketing campaigns on a full-motion LED display located on the Las Vegas Strip.

The digital spectacular will be marketed by Branded Cities as the “bLVd” and is located at the intersection of Las Vegas Boulevard and Sands Avenue. At 7,875 square feet and sized 45’ x 175’, the bLVd is one of the largest digital signs on the Las Vegas strip, in addition to Branded Cities’ Harmon Corner. This full-motion and dynamic screen will target upscale consumers and travelers staying at the neighboring Wynn, Encore and Venetian resorts as well those visiting the high-end Fashion Show Mall.

“We are delighted to add this iconic digital asset to our portfolio in North America,” said Steven Ellman, Chairman & Chief Executive Officer of Branded Cities. “With the addition of the bLVd to our Las Vegas inventory, Branded Cities effectively reaches 90% of the market with our two iconic signs, allowing advertisers to deliver efficient marketing campaigns with maximum impact.”

“GH Media Group are excited about this partnership with Branded Cities,” said Gus Hadaya, CEO of GHMG, “we believe Branded Cities has a great team to handle the sales and promotion of our Iconic Board; the location and quality of this board is one of the best in Las Vegas. We look forward to a successful long-term partnership.”

About Branded Cities

Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Vancouver, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, Yonge – Dundas Square and Canada’s leading shopping centers. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”). Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean. For more information visit: brandedcities.ca, brandedcities.com, or ellmanco.com.

Follow Branded Cities on Twitter (@brandedcities) and like us on Instagram.

Press Contact:
Vaibhav Gupta
EVP/Chief Operating Officer
602-224-3106
vgupta@brandedcities.com

About GH Media Group

GH Media Group is a top provider of LED media and advertising. The group has been at the forefront of LED Technology and national advertising projects. With its national partners, some of its more notable projects are the Source in Buena Park, Anaheim Garden Walk, Missouri Western State Stadium, Texas Motorway, Daytona Speedway, Hard Rock Stadium in Miami, Little Caesar Arena in Detroit, Churchill Downs.

Press Contact:
Gus Hadaya
President & CEO
gus.hadaya@gh-mg.com


Branded Cities launches new digital sign at New York City’s “Crossroads of the World”

The acquisition enhances Branded Cities’ media portfolio and strengthens digital presence in Manhattan.

New York, NY– December 14, 2020 – Branded Cities (“BC”), an iconic Out-of-Home media company,  and The Durst Organization, a leading commercial and real estate company, announced an exclusive representation agreement to sell digital advertising and integrated marketing campaigns on a full-motion LED display located on Broadway between 42nd and 43rd Streets in midtown Manhattan.

The digital spectacular, which is now officially live, will be marketed by BC as the “Broadway Plaza Digital” and is located above one of Times Square’s main pedestrian areas on 151 West 42nd Street. At over 1,800 square feet, sized 19’ x 88’ with a 19’ x 7’ return, the full-motion and dynamic screen will target a mix of high-income consumers and business professionals visiting the neighboring Nasdaq Stock Exchange.

“We are pleased to add another high-quality digital asset to our portfolio in North America,” said Steven Ellman, Chairman & Chief Executive Officer of BC. “With the addition of the Broadway Plaza Digital, BC exclusively manages over 30K square feet of digital signage in Times Square’s southern bow tie, providing brands an unrivaled ability to control and dominate Time Square’s advertising landscape.”

“We are proud to partner with BC on the activation of this exciting new digital asset,” said David Neil, Principal of The Durst Organization.  “The Broadway Plaza is one of the most recognizable public spaces in the world and draws visitors from across the globe as well as being the “front yard” for companies such as Nasdaq, TikTok and H&M.  We look forward to a productive partnership.”

About Branded Cities

Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Vancouver, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, Yonge – Dundas Square and Canada’s leading shopping centers. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”). Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean. For more information visit: brandedcities.ca, brandedcities.com, or ellmanco.com.

Follow Branded Cities on Twitter (@brandedcities) and like us on Instagram.

Press Contact:
Vaibhav Gupta
EVP/Chief Operating Officer
602-224-3106
vgupta@brandedcities.com

 

About The Durst Organization :

The Durst Organization, founded in 1915 by Joseph Durst, is the owner, manager and builder of 13 million square feet of premiere Manhattan office towers and over three million square feet of residential rental properties with 2,500 rental apartments built, and over 3,500 in the pipeline. The Durst Organization is recognized as a world leader in the development of high-performance and environmentally advanced commercial and residential buildings where people live, work and thrive.  www.durst.org

Press Contact:
Jordan Barowitz
jbarowitz@durst.org
212-257-6605


Branded Cities announces a transformational digital and spectacular media opportunity at New York’s Port Authority Bus Terminal and George Washington Bridge Bus Station

Branded Cities to play integral role in reimagining of Port Authority properties in Manhattan

New York, NY– October 29, 2020 – Branded Cities (“BC”), an iconic Out-of-Home media company, announced today that after a highly-competitive RFP process, the Port Authority of New York and New Jersey has awarded Branded Cities an agreement with the exclusive right to develop and sell digital and spectacular advertising and integrated marketing campaigns at the Port Authority Bus Terminal and select areas at the George Washington Bridge Bus Station in Manhattan.

“This agreement with the Port Authority of New York and New Jersey loudly signals Branded Cities’ continued intention to be at the forefront of the Out-of-Home advertising industry,” said Steven Ellman, Chairman & Chief Executive Officer of BC. “These digital and spectacular signs will be seen by hundreds of thousands of consumers every day, offering our advertising partners a valuable audience to target, while providing the Port Authority and its visitors high profile amenities. We are committed to maximizing the revenue potential of all assets for the Port Authority and look forward to a long and prosperous partnership.”

“Today’s Board vote is a step forward in transforming our facilities and properties to provide a 21st century travel experience and allow for the creation of advanced displays that match the agency’s redevelopment across the region,” said Kevin O’Toole, Chairman of the Port Authority of New York and New Jersey. “Many of our facilities lack digital assets, which are key drivers for brands looking to advertise in New York and New Jersey. This contract will bring new brand partnerships that offer value to customers while delivering revenue to the Port Authority.”

“This contract advances two key priorities for the Port Authority: increased ad revenue and significant investment in modern digital infrastructure at our facilities,” said Rick Cotton, Executive Director of the Port Authority of New York and New Jersey. “Moving forward, these contracts will enable the Port Authority to better sell advertising rights to generate hundreds of millions of dollars in revenue, while travelers will benefit from the latest in digital display technology that allows for real-time alerts.”

The digital and spectacular signage deployment is anticipated to roll out in 2021. Branded Cities has aligned itself with the best vendors and sub-contractors for the project, which includes a strategic relationship with Heritage Outdoor Media who will be overseeing much of the construction and project management.

Once operational, the high-quality digital signage will provide the ability to dynamically update content based on real-time triggers and will allow for dominations of key areas throughout the Port Authority Bus Terminal and in select areas in the George Washington Bridge Bus Station. With a focus on enhancing customer experiences, screens will also provide informational services such as public service announcements, current news, weather, traffic conditions, as well as important emergency messaging.

About Branded Cities

Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Vancouver, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, Yonge – Dundas Square and Canada’s leading shopping centers. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”). Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean. For more information visit: brandedcities.cabrandedcities.com, or ellmanco.com.

Follow Branded Cities on Twitter (@brandedcities) and like us on Instagram.

Press Contact:
Vaibhav Gupta
EVP/Chief Operating Officer
602-224-3106
vgupta@brandedcities.com

 

About The Port Authority of New York and New Jersey:

Founded in 1921, the Port Authority of New York and New Jersey builds, operates, and maintains many of the most important transportation and trade infrastructure assets in the country. The agency’s network of aviation, ground, rail, and seaport facilities is among the busiest in the country, supports more than 550,000 regional jobs, and generates more than $23 billion in annual wages and $80 billion in annual economic activity. The Port Authority also owns and manages the 16-acre World Trade Center site, where the 1,776-foot-tall One World Trade Center is now the tallest skyscraper in the Western Hemisphere. The Port Authority receives no tax revenue from either the State of New York or New Jersey or from the City of New York. The agency raises the necessary funds for the improvement, construction or acquisition of its facilities primarily on its own credit.  For more information or for updates from the Now Arriving blog, please visit http://www.panynj.gov.


Branded Cities Acquires Billboard in Chicago's Wrigleyville

Acquisition enhances Branded Cities’ Chicago presence in Wrigleyville

 

New York, NY– September 28, 2020 – Branded Cities (“BC”), a premier Out-of-Home and iconic media company in North America, today announced the acquisition of a Wrigleyville neighborhood spectacular of Zaso Media LLC, further increasing its footprint in the Chicago market.

The all-cash deal for the sign located at Addison and Sheffield brings BC’s total of iconic billboard faces in Chicago to 22 and solidifies BC’s presence throughout the downtown core in Chicago.

“We are pleased to add this iconic unit in Wrigleyville to our existing portfolio of Chicago inventory,” said Steven Ellman, Chairman & Chief Executive Officer of BC. “This highly visible spectacular across from the renowned Wrigley Field will provide brands an excellent opportunity to reach and engage with audiences in the Chicago market.”

Financial terms were not disclosed.

About Branded Cities

Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Vancouver, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, Yonge – Dundas Square and Canada’s leading shopping centers. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”). Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean. For more information visit: brandedcities.cabrandedcities.com, or ellmanco.com.

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Press Contact:
Vaibhav Gupta
EVP/Chief Operating Officer
602-224-3106
vgupta@brandedcities.com

 

About Shamrock Capital

Shamrock Capital is a Los Angeles-based investment firm with approximately $1.9 billion of assets under management, investing exclusively in the media, entertainment, and communications sectors. Shamrock was originally founded in 1978 as the family investment company for the late Roy E. Disney and has since evolved into an institutional money manager with a leading group of investors including endowment and pension funds. Shamrock partners with strong management teams and takes an active, collaborative approach to creating value in each investment. In addition to its diverse portfolio of Entertainment IP, Shamrock’s current investments include Ad Results Media, Adweek, Appetize, Branded Cities, DeCurtis, FanDuel, Iyuno Media Group, Maple Media, Mobilitie, Omega Wireless, Pixellot, and Wpromote. For more information, visit shamrockcap.com.

 

Press Contact:
Sara Bronner
sbronner@shamrockcap.com