The acquisition enhances Branded Cities’ media portfolio and strengthens digital presence in Manhattan.

New York, NY– December 14, 2020 – Branded Cities (“BC”), an iconic Out-of-Home media company,  and The Durst Organization, a leading commercial and real estate company, announced an exclusive representation agreement to sell digital advertising and integrated marketing campaigns on a full-motion LED display located on Broadway between 42nd and 43rd Streets in midtown Manhattan.

The digital spectacular, which is now officially live, will be marketed by BC as the “Broadway Plaza Digital” and is located above one of Times Square’s main pedestrian areas on 151 West 42nd Street. At over 1,800 square feet, sized 19’ x 88’ with a 19’ x 7’ return, the full-motion and dynamic screen will target a mix of high-income consumers and business professionals visiting the neighboring Nasdaq Stock Exchange.

“We are pleased to add another high-quality digital asset to our portfolio in North America,” said Steven Ellman, Chairman & Chief Executive Officer of BC. “With the addition of the Broadway Plaza Digital, BC exclusively manages over 30K square feet of digital signage in Times Square’s southern bow tie, providing brands an unrivaled ability to control and dominate Time Square’s advertising landscape.”

“We are proud to partner with BC on the activation of this exciting new digital asset,” said David Neil, Principal of The Durst Organization.  “The Broadway Plaza is one of the most recognizable public spaces in the world and draws visitors from across the globe as well as being the “front yard” for companies such as Nasdaq, TikTok and H&M.  We look forward to a productive partnership.”

About Branded Cities

Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Vancouver, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, Yonge – Dundas Square and Canada’s leading shopping centers. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”). Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean. For more information visit:,, or

Follow Branded Cities on Twitter (@brandedcities) and like us on Instagram.

Press Contact:
Vaibhav Gupta
EVP/Chief Operating Officer


About The Durst Organization :

The Durst Organization, founded in 1915 by Joseph Durst, is the owner, manager and builder of 13 million square feet of premiere Manhattan office towers and over three million square feet of residential rental properties with 2,500 rental apartments built, and over 3,500 in the pipeline. The Durst Organization is recognized as a world leader in the development of high-performance and environmentally advanced commercial and residential buildings where people live, work and thrive.

Press Contact:
Jordan Barowitz