Branded Cities Grows Las Vegas Portfolio with the ARIA Digital Marquee
The digital spectacular adds additional presence to Branded Cities’ market-leading inventory on the Las Vegas Strip
New York, NY – Branded Cities, North America’s premier Out-of-Home and iconic media company, announced an expansion of its Las Vegas footprint through an exclusive agreement to manage advertising on the prominent LED display at ARIA Resort & Casino. This full-motion digital spectacular will be part of Branded Cities’ inventory, providing premium visibility along the world-famous Las Vegas Strip.
Central to The Strip, the ARIA display offers advertisers unparalleled exposure to upscale travelers staying at the resort, as well as visitors to the luxurious Shops at Crystals. The screen will be featured during key tentpole events, including the Las Vegas Grand Prix in November 2025, AWS re:Invent in December and CES in January 2026.
“We are pleased to be able to offer ARIA to our clients in the Las Vegas market,” said Steven Ellman, Chairman & Chief Executive Officer of Branded Cities. “ARIA perfectly complements our portfolio of impactful signage in Las Vegas and its inclusion will provide our advertising partners massive scale, especially during these far-reaching global tentpole events.”
Lance Evans, SVP of Sports and Sponsorships for MGM Resorts, said, “Our collaboration with Branded Cities opens the door to new strategic possibilities, allowing us to fully harness the power of this exceptional marketing asset at the center of the Las Vegas resort corridor.”
The ARIA display will join Branded Cities’ existing digital spectacular inventory in Las Vegas including Harmon Corner, The bLVd, 63LV and The Horseshoe.
About Branded Cities
Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Edmonton, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station and Yonge – Dundas Square. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”). Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean.
For more information visit: brandedcities.com or brandedcities.ca. Follow Branded Cities on Twitter (@brandedcities) and like us on Instagram.
Press Contact:
Vaibhav Gupta
President/Chief Operating Officer
602-224-3106
vgupta@brandedcities.com
Branded Cities Expands New York DMA Presence with Digital and Static Assets at American Dream
The addition of the American Dream inventory strengthens Branded Cities’ premium Out-of-Home presence, delivering high-impact visibility in one of the region’s highest-traffic consumer corridors.
New York, NY – Branded Cities, North America’s premier Out-of-Home and iconic media company, today announced the addition of American Dream’s exterior digital and static spectaculars to its growing portfolio through an exclusive agreement with Triple Five Group. Strategically located in the Meadowlands of New Jersey and next to MetLife Stadium, American Dream is a sprawling retail, entertainment and lifestyle destination which welcomes tens of millions of visitors each year.
American Dream’s Out-of-Home offering includes ten large-format digital faces, as well as four static bulletins. This inventory is anchored by “The Dream,” a massive 18,000 square foot digital spectacular that is the length of nearly two football fields. Featuring more than 180 degrees of visibility, “The Dream” offers advertisers a dominant visual presence, making it ideal for brand storytelling and immersive campaigns. This high-profile screen is expected to play a central role during key upcoming events at MetLife Stadium, including the championship game of the 2026 FIFA World Cup.
“We are excited to welcome American Dream’s inventory into our portfolio,” said Steven Ellman, Chairman & Chief Executive Officer of Branded Cities. “Their strategic location and dynamic capabilities make it a perfect addition, expanding the value we offer to brands looking to make an impact.”
“We are excited to partner with Branded Cities to connect global brands with the millions of visitors who experience our digital displays,” said Bryan Gaus, Senior Vice President and General Manager of American Dream. “This collaboration further strengthens our ability to deliver dynamic, high-impact campaigns at one of the nation’s most visible destinations—a presence that will be amplified even more with the arrival of next summer’s World Cup.”
About Branded Cities
Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Edmonton, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station and Yonge – Dundas Square. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”). Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean.
For more information visit: brandedcities.com or brandedcities.ca. Follow Branded Cities on Twitter (@brandedcities) and like us on Instagram.
Press Contact:
Vaibhav Gupta
President/Chief Operating Officer
602-224-3106
vgupta@brandedcities.com
About American Dream
American Dream, developed by Triple Five Group, is an unparalleled mix of world-class entertainment, retail and dining, comprising more than 3-million square feet just minutes away from Manhattan in East Rutherford, New Jersey. American Dream is home to leading attractions, including DreamWorks Water Park, Nickelodeon Universe Theme Park, Sesame Street Learn & Play, THE GAMEROOM Powered by Hasbro, New Jersey Hall of Fame, LEGOLAND Discovery Center, SEA LIFE Aquarium, Big SNOW Ski Hill, Dream Wheel – a 300-foot observation wheel overlooking the NYC skyline. American Dream’s immersive luxury shopping and dining experience – The Avenue – features Saks Fifth Avenue, Hermès, Rolex, Cartier, Watches of Switzerland, Saint Laurent, Tiffany & Co., Gucci, Balenciaga, Dolce & Gabbana, Ferrari, Gentle Monster, Canada Goose, Carpaccio, a fine-dining Italian restaurant, and much more. The retail and dining collection is further expanded with flagship locations for Aritzia, H&M, PRIMARK, Uniqlo, Sephora and Zara; as well as the Toys”R”Us global flagship, the only standalone location in the U.S, the first-ever MrBeast Burger restaurant, world renowned chef Marcus Samuelsson’s Marcus Live! and the world’s first and only “candy department store,” IT’SUGAR. The property hosts many major events, including JONASCON, the opening of CardVault by Tom Brady (featuring Tom Brady), a Harlem Globetrotters residency, and celebrity activations with Kendrick Lamar, SZA, MrBeast, and others.
