Branded Cities and Cadillac Fairview roll-out a new digital spectacular network at the CF Toronto Eaton Centre
Branded Cities and Cadillac Fairview (CF) continue to elevate the mall shopping experience with CF Toronto Eaton Centre’s (TEC) newly built digital spectacular network featuring 5 new installations: South Elevator, Central Elevator (2 screens), Service Desk and the stunning curved digital by the Urban Eatery food court escalator.
CF Toronto Eaton Centre is North America’s busiest mall, seeing over 53 million visitors annually with more than 250 retail stores. The launch of the eye-catching TEC digital spectacular network provides advertisers with an excellent opportunity to captivate and connect with shoppers directly on their path-to-purchase. The mall boasts high dwell times and offers brands the ability to engage with audiences who are already in a shopping frame of mind.
Branded Cities’ digital network is the most flexible and responsive advertising platform with up-to-the-minute product messaging to key audiences. It delivers a high recall for brand campaigns as well, prompting consumers to make purchases after seeing an advertisement. The addition of the TEC digital spectaculars will provide a memorable brand experience to CF Toronto Eaton Centre’s highly-active shoppers.
Branded Cities’ Bay-Dundas digital exterior spectacular will also be added to the TEC digital spectacular network allowing advertisers the opportunity to reach consumers both inside the mall as well as in Toronto’s most walkable neighbourhood – The Bay Street Corridor.
To learn more about digital advertising opportunities at Toronto Eaton Centre, Bay-Dundas and other landmark venues across Canada, please visit our website at brandedcities.ca or contact:
E: communications@brandedcities.com
P: 416 408 0800
Branded Cities and clients, CBC and Twitter x Adidas, named top Out-of-Home campaigns in respective categories at Ad Club’s 7th annual OOH Showdown
Plus, one of Branded Cities’ own wins Rep of the Year, Ari Zagury
Branded Cities, a premier Out-of-Home (OOH) media company in North America, in collaboration with its clients, has won two awards at Advertising Club’s 7th annual OOH Showdown competition held at the Sheraton Hotel, Toronto. The competition recognizes and honours the best and most innovative Out-of-Home campaigns executed in Canada over the past year.
The OOH Showdown consisted of seven distinct categories, attracting submissions from a variety of top Canadian OOH media providers. Branded Cities took home two awards for the categories: Large Format Digital Billboard for CBC’s crime drama, Caught, and the Mobile Integration category for Twitter x adidas’ #WorldCup campaign. Both campaigns incorporated digital displays at Yonge-Dundas Square, including Canada’s largest, the TEC Media Tower.
The Caught campaign was planned and purchased by media agency Initiative, a full-service global media agency built to grow brands through culture. Twitter x adidas was executed through DIVE Networks, integrating mobile capabilities that broadcasted live #WorldCup Tweets during quarter, semi and final #WorldCup matches on the OOH displays, including digital directories in CF Toronto Eaton Centre. The campaigns generated excitement and buzz in Toronto’s landmark, Yonge-Dundas Square and beyond, and saw impressive results.
“Each year the OOH campaigns submitted to Ad Club’s OOH Day competition become increasingly more creative and innovative, breaking through the cluttered media space,” states Bill McDonald, Vice President of Sales at Branded Cities Canada. “We are proud to share this recognition from Ad Club with our inspired clients, who not only leveraged the sheer size of our iconic media but embraced the power of Digital Out-of-Home and its unique capabilities to create unmissable, award-winning campaigns.”
“These awards are proof that combining iconic media and creative execution can drive powerful and winning outcomes. It also solidifies our position as an iconic, forward-thinking, and creatively flexible media owner,” states Ali Satchu, Vice President of Marketing at Branded Cities Canada.
In addition to winning the two awards, Branded Cities’ Ari Zagury was awarded Rep of the Year for his exceptional work with clients, iconic and leading brands, which leverage the high impact and brand building abilities of the OOH medium.
For a list of all Branded Cities OOH campaign video submissions, please visit Branded Cities’ YouTube channel.
Branded Cities takes home two awards at the Canadian Marketing Association Awards Gala
Branded Cities Canada, a premier Out-Of-Home and iconic media company in North America, has taken home two bronze awards at the 50th-anniversary special edition of the Canadian Marketing Associations (CMA) Awards, Canada’s #1 Marketing Awards. This is the second 2017 award competition in which Branded Cities has been recognized and awarded for their work in the Out-of-Home industry.
The CMA awards is a celebration of the outstanding work produced by the partnership between client and agency, and are open to both members and non-members in 54 marketing-related categories. CMA award judges, experienced senior marketers who represent Canada’s top marketing talent, evaluated hundreds of submissions from across Canada and in all marketing disciplines. Branded Cities was presented the bronze award in the Direct Engagement (Direct 1:1 & Loyalty) – Business Products & Services category and, most notably, took home the bronze in the Data Marketing category. Both awards recognized the one-of-a-kind Street Furniture Planning Tool that leveraged Environics Analytics (EA) data, incorporating data on demographics, values and lifestyles characteristics. The tool enables Branded Cities customers to select transit shelter media based on their ability to reach a target audience.
“Considering our stellar performance at The Advertising Club of Toronto’s annual OOH Showdown and now the pair of CMA awards, this has undoubtedly been an exceptional year for Branded Cities, unmatched by any other Canadian Out-of-Home media company,” states Adam Butterworth, President of Branded Cities. “More importantly, these recognitions and awards substantiate our place at the forefront of ideation and execution in Canadian Out-of-Home advertising.”
“Using customer insights to target audiences with specific Out-of-Home media assets has been a game changer for Branded Cities,” says Jan Kestle, President of Environics Analytics. “The success of this innovative marketing tool is not only turning heads on the street.”
Earlier this year, Branded Cities took home four awards at the Ad Club’s OOH Showdown, which recognizes and honours the best and most innovative Out-of-Home campaigns executed in Canada over the past year. The four awards are now joined by the two CMA bronze awards at the head office in Toronto; a great reminder as the year concludes of the many achievements Branded Cities has earned for their work in the Out-of-Home industry.
To learn more about Branded Cities award-winning campaigns, visit: brandedcities.ca/audiences/case-studies
Branded Cities dominates at Ad Club’s OOH Showdown, taking home 4 of 9 award categories
Branded Cities, in collaboration with its clients, takes home four awards and several top two contender recognitions at Ad Club’s 6th annual OOH Showdown
Branded Cities Canada, a premier Out-Of-Home and iconic media company in North America, in collaboration with its clients, has won four awards at Advertising Club’s 6th annual OOH Showdown competition held at Arcadian Court, Toronto. The competition recognizes and honours the best and most innovative Out-of Home campaigns executed in Canada over the past year.
The OOH Showdown consisted of nine distinct categories, attracting submissions from a variety of top Canadian OOH media providers. Branded Cities took home four awards for the categories: Large Format Static Billboard for the Golden Horseshoe billboard, Street Level/ Transit/ Transportation for the Moosehead 150 campaign, Non-traditional Out-of-Home Advertising formats for Masterbrand 2017, and Multi –Platform Campaign for the Nordstrom Toronto Store Openings 2016.
“This year’s competition was fierce, with brilliant campaigns and excellent use of the OOH medium – reaching and engaging audiences in creative and memorable ways,” states Bill McDonald, Vice President of National Sales at Branded Cities Canada. “With such competition, it’s a great honour to have been recognized in almost all categories and to have taken home four awards; a true testament to our iconic media assets, our creative flexibility and the ingenuity of our clients.”
Further to this, Adam Butterworth, President of Branded Cities, adds “We could not have won without the collaboration of our media agency clients, bringing forward clever, fun, and impactful campaigns that effectively used our iconic media assets.”
In addition to winning four awards, Branded Cities was a top two contender in another four categories: Large Format Digital Billboard, Experiential, Mobile Integration, and Canada 150. For a list of all Branded Cities OOH campaign video submissions, please visit: brandedcities.ca/audiences/case-studies/
ABOUT BRANDED CITIES NETWORK:
Branded Cities Network, a subsidiary of EL Media, is a fully integrated, digital, spectacular signage media company. BCN’s current U.S. platform includes New York, Los Angeles, Philadelphia, Phoenix, Las Vegas and Denver. BCN is owned by The Ellman Companies and Cantor Fitzgerald. Ellman is a privately owned media, real estate and investments company founded in 1972 with diverse ownership interests throughout the U.S., Canada and the Caribbean. For more information visit: brandedcities.com or ellmanco.com. Cantor Fitzgerald is a preeminent capital markets investment bank serving more than 5,000 institutional clients around the world, recognized for its strengths in fixed income and equity capital markets, investment banking services, prime brokerage and commercial real estate financing. For more information please visit: cantor.com.