Branded Cities Announce Re-Development of the Iconic Rogers Sports & Media Tower at Yonge & Dundas in Toronto
Branded Cities’ fourth media acquisition at Canada’s busiest intersection, Yonge & Dundas
Toronto, Canada – January 20, 2021 – Branded Cities North America’s leading iconic Out-of-Home (OOH) media company, has entered into a new long-term agreement with Rogers Sports & Media for the re-development of the Rogers Tower located in the heart of Toronto at its Citytv Studio (33 Dundas St E.). The deal adds more than 3,000 square feet of digital signage to Branded Cities’ iconic portfolio at Canada’s Busiest Intersection, Yonge & Dundas.
Branded Cities is the first OOH company to offer over 50,000 square feet of media space from one vendor, officially naming Yonge & Dundas (Y&D), the largest OOH advertising domination in Canada. Dundas Square is best known for its abundant variety of entertainment, shopping and dining establishments which attract over 146,200 daily residents and tourists. The Rogers Sports & Media Tower re-development will mark Branded Cities’ fourth iconic media tower at the heart of Toronto’s Y&D, further expanding its portfolio of premier media assets at iconic locations across Canada. Once completed, Branded Cities will be first-to-market with a complete advertising domination of Y&D, boasting sightlines from any vantage point of the bustling public square.
“Our unmatched media offering at Yonge & Dundas has grown significantly over the last few years, with static and digital media now available at CF Toronto Eaton Centre (TEC),10 Dundas Street East (10D) and the Atrium on Bay (AOB).” says Steve Ellman, Chairman and CEO at Branded Cities. “We’re excited to be working with Rogers Sports & Media exclusively on the re-development of this landmark Yonge & Dundas venue, adding another great asset to our unique media offering!”
The complete overhaul of the tower will begin in third quarter 2021, where Branded Cities will install a 34ft W x 90ft H digital display offering 10-second ad spots over a 3-minute loop. Brands will also have the ability to further extend their reach throughout the Y&D Digital Network, with all six spectaculars offering dynamic digital capabilities for advertisers to sync their campaigns in real-time.
Alan Dark, Senior Vice President of Revenue at Rogers Sports & Media states: “The addition of this asset will add tremendous value to the extensive opportunities available at Yonge & Dundas and we look forward to working closely with Branded Cities, their clients, and our iconic brands to bring the square to life.”
The Tower at 33 Dundas St. E. was first acquired by Rogers Sports & Media in 2007 as the new home of the company’s TV stations Citytv and OMNI Television. The Tower has been a landmark for Torontonians with its unique placement directly behind the Y&D main stage giving advertisers an excellent opportunity to engage with the 245+ annual events happening at the Square.
To learn about advertising dominations at Toronto’s Yonge & Dundas, visit: www.brandedcities.ca/products/yonge-dundas.
About Branded Cities
Branded Cities, a subsidiary of EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Miami, Toronto, Vancouver, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, Yonge – Dundas Square and Canada’s leading shopping centers. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”). Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean. For more information visit: brandedcities.ca, brandedcities.com, or ellmanco.com.
Follow Branded Cities on Twitter (@brandedcities) and like us on Instagram.
American Press Contact:
Vaibhav Gupta
EVP/Chief Operating Officer
602-224-3106
vgupta@brandedcities.com
Canadian Press Contact:
Ali Satchu
VP, Marketing
416-408-0800
asatchu@brandedcities.com
Branded Cities Takes Over Digital Spectacular on the Las Vegas Strip
The acquisition enhances Branded Cities’ media portfolio and cements digital dominance in Las Vegas.
New York, NY– December 21, 2020 – Branded Cities, an iconic Out-of-Home media company, and GH Media Group, announced an exclusive long-term representation agreement to sell digital advertising and integrated marketing campaigns on a full-motion LED display located on the Las Vegas Strip.
The digital spectacular will be marketed by Branded Cities as the “bLVd” and is located at the intersection of Las Vegas Boulevard and Sands Avenue. At 7,875 square feet and sized 45’ x 175’, the bLVd is one of the largest digital signs on the Las Vegas strip, in addition to Branded Cities’ Harmon Corner. This full-motion and dynamic screen will target upscale consumers and travelers staying at the neighboring Wynn, Encore and Venetian resorts as well those visiting the high-end Fashion Show Mall.
“We are delighted to add this iconic digital asset to our portfolio in North America,” said Steven Ellman, Chairman & Chief Executive Officer of Branded Cities. “With the addition of the bLVd to our Las Vegas inventory, Branded Cities effectively reaches 90% of the market with our two iconic signs, allowing advertisers to deliver efficient marketing campaigns with maximum impact.”
“GH Media Group are excited about this partnership with Branded Cities,” said Gus Hadaya, CEO of GHMG, “we believe Branded Cities has a great team to handle the sales and promotion of our Iconic Board; the location and quality of this board is one of the best in Las Vegas. We look forward to a successful long-term partnership.”
About Branded Cities
Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Vancouver, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, Yonge – Dundas Square and Canada’s leading shopping centers. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”). Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean. For more information visit: brandedcities.ca, brandedcities.com, or ellmanco.com.
Follow Branded Cities on Twitter (@brandedcities) and like us on Instagram.
Press Contact:
Vaibhav Gupta
EVP/Chief Operating Officer
602-224-3106
vgupta@brandedcities.com
About GH Media Group
GH Media Group is a top provider of LED media and advertising. The group has been at the forefront of LED Technology and national advertising projects. With its national partners, some of its more notable projects are the Source in Buena Park, Anaheim Garden Walk, Missouri Western State Stadium, Texas Motorway, Daytona Speedway, Hard Rock Stadium in Miami, Little Caesar Arena in Detroit, Churchill Downs.
Press Contact:
Gus Hadaya
President & CEO
gus.hadaya@gh-mg.com
Branded Cities launches new digital sign at New York City’s “Crossroads of the World”
The acquisition enhances Branded Cities’ media portfolio and strengthens digital presence in Manhattan.
New York, NY– December 14, 2020 – Branded Cities (“BC”), an iconic Out-of-Home media company, and The Durst Organization, a leading commercial and real estate company, announced an exclusive representation agreement to sell digital advertising and integrated marketing campaigns on a full-motion LED display located on Broadway between 42nd and 43rd Streets in midtown Manhattan.
The digital spectacular, which is now officially live, will be marketed by BC as the “Broadway Plaza Digital” and is located above one of Times Square’s main pedestrian areas on 151 West 42nd Street. At over 1,800 square feet, sized 19’ x 88’ with a 19’ x 7’ return, the full-motion and dynamic screen will target a mix of high-income consumers and business professionals visiting the neighboring Nasdaq Stock Exchange.
“We are pleased to add another high-quality digital asset to our portfolio in North America,” said Steven Ellman, Chairman & Chief Executive Officer of BC. “With the addition of the Broadway Plaza Digital, BC exclusively manages over 30K square feet of digital signage in Times Square’s southern bow tie, providing brands an unrivaled ability to control and dominate Time Square’s advertising landscape.”
“We are proud to partner with BC on the activation of this exciting new digital asset,” said David Neil, Principal of The Durst Organization. “The Broadway Plaza is one of the most recognizable public spaces in the world and draws visitors from across the globe as well as being the “front yard” for companies such as Nasdaq, TikTok and H&M. We look forward to a productive partnership.”
About Branded Cities
Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Vancouver, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, Yonge – Dundas Square and Canada’s leading shopping centers. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”). Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean. For more information visit: brandedcities.ca, brandedcities.com, or ellmanco.com.
Follow Branded Cities on Twitter (@brandedcities) and like us on Instagram.
Press Contact:
Vaibhav Gupta
EVP/Chief Operating Officer
602-224-3106
vgupta@brandedcities.com
About The Durst Organization :
The Durst Organization, founded in 1915 by Joseph Durst, is the owner, manager and builder of 13 million square feet of premiere Manhattan office towers and over three million square feet of residential rental properties with 2,500 rental apartments built, and over 3,500 in the pipeline. The Durst Organization is recognized as a world leader in the development of high-performance and environmentally advanced commercial and residential buildings where people live, work and thrive. www.durst.org
Press Contact:
Jordan Barowitz
jbarowitz@durst.org
212-257-6605
Branded Cities announces a transformational digital and spectacular media opportunity at New York’s Port Authority Bus Terminal and George Washington Bridge Bus Station
Branded Cities to play integral role in reimagining of Port Authority properties in Manhattan
New York, NY– October 29, 2020 – Branded Cities (“BC”), an iconic Out-of-Home media company, announced today that after a highly-competitive RFP process, the Port Authority of New York and New Jersey has awarded Branded Cities an agreement with the exclusive right to develop and sell digital and spectacular advertising and integrated marketing campaigns at the Port Authority Bus Terminal and select areas at the George Washington Bridge Bus Station in Manhattan.
“This agreement with the Port Authority of New York and New Jersey loudly signals Branded Cities’ continued intention to be at the forefront of the Out-of-Home advertising industry,” said Steven Ellman, Chairman & Chief Executive Officer of BC. “These digital and spectacular signs will be seen by hundreds of thousands of consumers every day, offering our advertising partners a valuable audience to target, while providing the Port Authority and its visitors high profile amenities. We are committed to maximizing the revenue potential of all assets for the Port Authority and look forward to a long and prosperous partnership.”
“Today’s Board vote is a step forward in transforming our facilities and properties to provide a 21st century travel experience and allow for the creation of advanced displays that match the agency’s redevelopment across the region,” said Kevin O’Toole, Chairman of the Port Authority of New York and New Jersey. “Many of our facilities lack digital assets, which are key drivers for brands looking to advertise in New York and New Jersey. This contract will bring new brand partnerships that offer value to customers while delivering revenue to the Port Authority.”
“This contract advances two key priorities for the Port Authority: increased ad revenue and significant investment in modern digital infrastructure at our facilities,” said Rick Cotton, Executive Director of the Port Authority of New York and New Jersey. “Moving forward, these contracts will enable the Port Authority to better sell advertising rights to generate hundreds of millions of dollars in revenue, while travelers will benefit from the latest in digital display technology that allows for real-time alerts.”
The digital and spectacular signage deployment is anticipated to roll out in 2021. Branded Cities has aligned itself with the best vendors and sub-contractors for the project, which includes a strategic relationship with Heritage Outdoor Media who will be overseeing much of the construction and project management.
Once operational, the high-quality digital signage will provide the ability to dynamically update content based on real-time triggers and will allow for dominations of key areas throughout the Port Authority Bus Terminal and in select areas in the George Washington Bridge Bus Station. With a focus on enhancing customer experiences, screens will also provide informational services such as public service announcements, current news, weather, traffic conditions, as well as important emergency messaging.
About Branded Cities
Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Vancouver, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, Yonge – Dundas Square and Canada’s leading shopping centers. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”). Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean. For more information visit: brandedcities.ca, brandedcities.com, or ellmanco.com.
Follow Branded Cities on Twitter (@brandedcities) and like us on Instagram.
Press Contact:
Vaibhav Gupta
EVP/Chief Operating Officer
602-224-3106
vgupta@brandedcities.com
About The Port Authority of New York and New Jersey:
Founded in 1921, the Port Authority of New York and New Jersey builds, operates, and maintains many of the most important transportation and trade infrastructure assets in the country. The agency’s network of aviation, ground, rail, and seaport facilities is among the busiest in the country, supports more than 550,000 regional jobs, and generates more than $23 billion in annual wages and $80 billion in annual economic activity. The Port Authority also owns and manages the 16-acre World Trade Center site, where the 1,776-foot-tall One World Trade Center is now the tallest skyscraper in the Western Hemisphere. The Port Authority receives no tax revenue from either the State of New York or New Jersey or from the City of New York. The agency raises the necessary funds for the improvement, construction or acquisition of its facilities primarily on its own credit. For more information or for updates from the Now Arriving blog, please visit http://www.panynj.gov.
Branded Cities Acquires Billboard in Chicago's Wrigleyville
Acquisition enhances Branded Cities’ Chicago presence in Wrigleyville
New York, NY– September 28, 2020 – Branded Cities (“BC”), a premier Out-of-Home and iconic media company in North America, today announced the acquisition of a Wrigleyville neighborhood spectacular of Zaso Media LLC, further increasing its footprint in the Chicago market.
The all-cash deal for the sign located at Addison and Sheffield brings BC’s total of iconic billboard faces in Chicago to 22 and solidifies BC’s presence throughout the downtown core in Chicago.
“We are pleased to add this iconic unit in Wrigleyville to our existing portfolio of Chicago inventory,” said Steven Ellman, Chairman & Chief Executive Officer of BC. “This highly visible spectacular across from the renowned Wrigley Field will provide brands an excellent opportunity to reach and engage with audiences in the Chicago market.”
Financial terms were not disclosed.
About Branded Cities
Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Vancouver, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, Yonge – Dundas Square and Canada’s leading shopping centers. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”). Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean. For more information visit: brandedcities.ca, brandedcities.com, or ellmanco.com.
Follow Branded Cities on Twitter (@brandedcities) and like us on Instagram.
Press Contact:
Vaibhav Gupta
EVP/Chief Operating Officer
602-224-3106
vgupta@brandedcities.com
About Shamrock Capital
Shamrock Capital is a Los Angeles-based investment firm with approximately $1.9 billion of assets under management, investing exclusively in the media, entertainment, and communications sectors. Shamrock was originally founded in 1978 as the family investment company for the late Roy E. Disney and has since evolved into an institutional money manager with a leading group of investors including endowment and pension funds. Shamrock partners with strong management teams and takes an active, collaborative approach to creating value in each investment. In addition to its diverse portfolio of Entertainment IP, Shamrock’s current investments include Ad Results Media, Adweek, Appetize, Branded Cities, DeCurtis, FanDuel, Iyuno Media Group, Maple Media, Mobilitie, Omega Wireless, Pixellot, and Wpromote. For more information, visit shamrockcap.com.
Press Contact:
Sara Bronner
sbronner@shamrockcap.com
Branded Cities Amplifies their Premier Yonge & Dundas Offering with the Launch of 10 Dundas
The over 21,000 ft2 addition to Branded Cities’ Yonge & Dundas network includes a fully re-vamped curved digital spectacular, offering brands unparalleled creative potential.
Branded Cities proudly launches Canada’s one-of-a-kind iconic OOH media opportunity with the addition of 10 Dundas to their extensive offering in the heart of downtown Toronto. This premier media tower boasts two large digital spectaculars: one 8,343 ft2 curved display facing South, as well as one 2,145ft2 vertical display facing North. 10 Dundas also adds 4 iconic static spectaculars and an interior digital network to Branded Cities’ extensive OOH portfolio. This never before possible domination gives advertisers a unique creative advantage by providing their campaigns with over 50,000 ft2 of full motion digital and static signage available across three media towers from one vendor!
Best known for its abundant variety of entertainment options, Yonge & Dundas offers several world-class shopping and dining establishments with an average daily circulation of 158,540 people. Branded Cities’ media assets engulf Y&D with some of the largest digital & static spectaculars in Canada, including: 10 Dundas Street East (10D - 21,633 ft2), the Atrium on Bay Media Tower (AOB - 20,687 ft2) and the CF TEC Digital Tower (TEC – 8460 ft2). The three venues combined offer seven static and five full motion digital spectaculars in a variety of different packages to fit every brand’s needs.
Learn more about our distinctive offering at Yonge & Dundas below, and get started on planning your next campaign today at brandedcities.ca!
For all inquiries, please reach out to communications@brandedcities.com or (416)-408-0800.
Branded Cities Announces Exclusive Marketing Representation Agreement in China with BlueMedia
This agreement augments Branded Cities’ ability to market to advertisers in China in exclusive Out-of-Home media alliance.
New York, NY and Beijing, China – December 9, 2019 - Branded Cities, a premier and iconic Out-of-Home (OOH) media company in North America, proudly announces their new exclusive alliance with BlueMedia, the leading communications services group in China. This alliance will give Branded Cities access to marketers and brands based in China while providing BlueMedia the reciprocal ability to market and sell Branded Cities’ collection of iconic assets across North America to their roster of clients.
“For several years now, we have experienced and welcomed significant growth from Chinese companies looking to advertise on the biggest and most iconic OOH displays in North America,” says Steve Ellman, Chairman & Chief Executive Officer of Branded Cities. “Our alliance with BlueMedia will allow us to streamline our approach to this growing and influential marketplace, putting our premium assets directly in front of decision makers in China.”
“As the leading digital and intelligent marketing company in China, the continued expansion of our overseas OOH services is a natural step,” says Jiao Li, VP of BlueMedia and General Manager of Overseas Business. “Our primary goal is to assist Chinese brands in succeeding worldwide. We must provide our clients with access to the most desirable OOH locations without hassle or confusion to achieve that goal. Our new alliance with Branded Cities will supply BlueMedia with that ability in North America in unparalleled fashion.”
“As digital Out-of-Home continues to grow, the barriers that foreign advertisers face in delivering content to publishers like Branded Cities will lessen, leading to a stronger desire from these brands to be in top-tier markets on premium inventory,” says Denise Levine, Chief Revenue Officer of Branded Cities. “By working with BlueMedia, we will be able to capitalize on this and drive more growth for the industry."
About Branded Cities
Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Vancouver, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, Yonge - Dundas Square and Canada’s leading shopping centers. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”). Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean. For more information visit: brandedcities.com, brandedcities.ca, or ellmanco.com.
Follow Branded Cities on Twitter (@brandedcities) and like us on Instagram.
About BlueMedia
BlueMedia is a strategic business segment of BlueFocus that focuses on intelligent marketing and digital advertising. Headquartered in Beijing, China, BlueMedia provides its clients with integrated marketing solutions, including domestic brand marketing, performance marketing, and overseas marketing.
BlueMedia has seen rapid expansion in recent years assisting its clients’ growth overseas. BlueMedia is an official marketing partner of platforms such as Facebook, Google, Twitter, and TikTok. As part of BlueMedia’s all-in-one global marketing solution, it offers extensive overseas resources, comprehensive technological capabilities, and a complete suite of services to thousands of Chinese brands.
Press Contact:
Vaibhav Gupta
EVP/Chief Operating Officer
602-224-3106
vgupta@brandedcities.com
Branded Cities Launches New Network of High-Impact Digital Transit Shelters Across Ottawa
Branded Cities continues to elevate their Digital offering with the announcement of three new networks of high-impact Digital Transit Shelters (TSAs) across the City of Ottawa. Digital TSAs are an effective medium to deliver maximum reach and frequency at major intersections, throughways and hard-to-reach neighborhoods. They also provide advertisers with a new level of flexibility through performance boosting digital capabilities such as time sensitive messaging and creative dayparting. These new networks are being rolled-out in phases, each containing 10 strategically situated 75” LCD displays replacing previous static assets. These digital units support up to 8 static advertisements in 10 second ad spots throughout an 80 second loop length*.
Transit Shelters and Street Furniture are an intrinsic component of the Ottawa transportation network, allowing brands to reach and connect with drivers, pedestrians and transit users. The 500+ locations that are evenly distributed across Canada’s capital city, from the downtown core to the suburban communities, provide unmatched city-wide coverage for any brand looking to reach the consumer on-the-go. Our extensive network of over 1,100 transit shelter and street furniture faces also offer impressive 13,113,625 daily impressions and can reach nearly 340,000 daily transit commuters*.
Connect with our team today to get started on booking your next campaign:
E: communications@brandedcities.com
P: (416)-408-0800
* As required by Ottawa City By-Laws, only static ads are permitted on all Digital TSAs.
**Source: http://www.octranspo.com/about-octranspo
Branded Cities announces one-of-a-kind iconic digital and static media opportunity in Canada’s busiest intersection, Yonge and Dundas Square.
10 Dundas East is the newest addition to the Branded Cities asset portfolio dominating Dundas Square with unparalleled OOH Media and creative executions.
(TORONTO, CANADA – July 30, 2019) Branded Cities, a premier and iconic Out-of-Home (OOH) media company in North America, proudly announces their new affiliation with BentallGreenOak (Canada) Limited Partnership, a leading property management company in Canada. This relationship with BentallGreenOak expands Branded Cities iconic footprint in Dundas Square (Yonge & Dundas), Canada’s one of a kind iconic OOH digital media platform by adding 24,856 sq.ft. of signage including 10,995 sq.ft. of digital media and 13,861 sq. ft. of large format static.
“This agreement with BentallGreenOak represents the loud and powerful presence that Branded Cities continues to build across North America,” says Steve Ellman, Chairman & Chief Executive Officer of Branded Cities. “And with the neighboring digital Towers available at CF Toronto Eaton Centre (TEC) and the Atrium on Bay (AOB), advertisers will have the unique opportunity to reach 860,000 daily visitors with visually stimulating campaigns from any vantage point in the Square.”
Located at the heart of Canada’s busiest intersection, 10 Dundas East is an iconic, animated and desirable commercial hub offering incredible advertising opportunities, fine dining and restaurant chains, as well as Toronto’s second highest-grossing movie theatre, Cineplex VIP Cinemas.
Angelo Di Palma, Principal, Portfolio Manager for BentallGreenOak states, “We are excited to partner with Branded Cities to deliver new, highly engaging opportunities for advertisers at 10 Dundas East in the heart of one of Canada’s most vibrant and visited commercial districts.”
Neighbouring 10 Dundas East is Yonge-Dundas Square, a bustling entertainment, dining and public gathering spot. Dundas Square sponsors more than 200 events annually and is in extremely close proximity to popular landmarks such as Ryerson University, Massey Hall and Ed Mirvish Theatre. Most notably, on the southeast corner of Yonge-Dundas Square is North America’s largest mall, CF Toronto Eaton Centre, with an annual footfall exceeding 50 million.
The addition of 10 Dundas East aligns perfectly with the success of Branded Cities’ 20-year celebration in the North American Out-of-Home Industry. By anticipating and meeting specific needs and interests of advertisers, the partnership with BentallGreenOak further solidifies Branded Cities’ position at the forefront of the OOH Industry. The new engagement will commence upon the expiration of the existing media agreement.
About BentallGreenOak
BentallGreenOak is a leading, global real estate investment management advisor and a globally-recognized provider of real estate services. BentallGreenOak serves the interests of more than 750 institutional clients with approximately $46 billion USD of assets under management (proforma as of March 31, 2019) and expertise in the asset management of office, retail, industrial and multi-residential property across the globe. BentallGreenOak has offices in 22 cities across nine countries and three continents with deep, local knowledge, experience, and extensive networks in the regions where we invest and manage real estate assets on behalf of our clients. BentallGreenOak is a part of SLC Management which is the institutional alternatives asset management business of Sun Life Financial Inc.
BentallGreenOak includes BentallGreenOak (Canada) Limited Partnership, BentallGreenOak (U.S.) Limited Partnership and the real estate and commercial mortgage investment groups of certain of their affiliates, all of which comprise a team of real estate professionals spanning multiple legal entities. The assets under management shown above include real estate equity and mortgage investments of the companies within BentallGreenOak.
For more information, please visit www.bentallgreenoak.com
About Branded Cities
Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Vancouver, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, Yonge – Dundas Square and Canada’s leading shopping centers. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”). Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean. For more information visit: brandedcities.ca, brandedcities.com, or ellmanco.com.
Follow Branded Cities on Twitter (@brandedcities) and like us on Instagram.
Canadian Press Contact:
Ali Satchu
VP, Marketing
416 408 0800 ext 233
asatchu@brandedcities.com
American Press Contact:
Vaibhav Gupta
EVP/Chief Operating Officer
602-224-3106
vgupta@brandedcities.com
Branded Cities and Cadillac Fairview roll-out a new digital spectacular network at the CF Toronto Eaton Centre
Branded Cities and Cadillac Fairview (CF) continue to elevate the mall shopping experience with CF Toronto Eaton Centre’s (TEC) newly built digital spectacular network featuring 5 new installations: South Elevator, Central Elevator (2 screens), Service Desk and the stunning curved digital by the Urban Eatery food court escalator.
CF Toronto Eaton Centre is North America’s busiest mall, seeing over 53 million visitors annually with more than 250 retail stores. The launch of the eye-catching TEC digital spectacular network provides advertisers with an excellent opportunity to captivate and connect with shoppers directly on their path-to-purchase. The mall boasts high dwell times and offers brands the ability to engage with audiences who are already in a shopping frame of mind.
Branded Cities’ digital network is the most flexible and responsive advertising platform with up-to-the-minute product messaging to key audiences. It delivers a high recall for brand campaigns as well, prompting consumers to make purchases after seeing an advertisement. The addition of the TEC digital spectaculars will provide a memorable brand experience to CF Toronto Eaton Centre’s highly-active shoppers.
Branded Cities’ Bay-Dundas digital exterior spectacular will also be added to the TEC digital spectacular network allowing advertisers the opportunity to reach consumers both inside the mall as well as in Toronto’s most walkable neighbourhood – The Bay Street Corridor.
To learn more about digital advertising opportunities at Toronto Eaton Centre, Bay-Dundas and other landmark venues across Canada, please visit our website at brandedcities.ca or contact:
E: communications@brandedcities.com
P: 416 408 0800
Branded Cities, the Pioneer of Renowned Yonge-Dundas Square - a Toronto attraction and OOH Signage Landmark, Celebrates 20 years in the North American Out-of-Home Industry
The special milestone is made sweeter with the launch of a brand new website featuring robust campaign planning tools.
Branded Cities, a premier and iconic Out-of-Home (OOH) media company in North America, announces the celebration of 20 years in the OOH industry. Founded in 1999 in a single market, Branded Cities has grown immensely, now with nine sales offices in twenty markets boasting an inventory of nearly 3,000 assets, including some of the most sought-after, recognizable displays in key markets within Canada and the United States. Landmark locations include Toronto’s Yonge-Dundas Square, New York’s Times Square, Harmon Corner in Las Vegas, Downtown Chicago, West Hollywood in Los Angeles, Market Street in Philadelphia, and Washington DC, to name a few. To commemorate this milestone, the company is debuting a new website to showcase the Branded Cities inventory and features a one-of-a-kind campaign planning tool designed specifically for media buyers and advertisers - brandedcities.com & brandedcities.ca.
Branded Cities’ journey began in 1999 when it conceived and subsequently obtained approval to build a landmark, 223-foot-tall, advertising tower in downtown Toronto, Canada. The Atrium on Bay Media Tower became the first media structure in, and the catalyst which initiated, the City of Toronto’s Yonge-Dundas Square, a bustling entertainment, dining, and public gathering spot. Since then, Branded Cities has expanded throughout Canada and the U.S., with over seventy employees throughout North America. In addition, the company has been recognized and awarded for various exceptional OOH campaign executions throughout the years.
“In our 20-year history we’ve accomplished so much, from the inception of Yonge-Dundas Square to erecting some of the most well-known and beloved billboards across North America. I’m confident that there will be even more accomplishments, more firsts, and more iconic OOH inventory as we continue to grow and innovate,” states Steven Ellman, Chairman & Chief Executive Officer of Branded Cities. “We have the team, experience, and proven ability to make it happen. But above all we continue to have an unwavering passion for the OOH industry, as much as we did back in 1999!”
To mark this milestone anniversary, Branded Cities has launched a new website that boasts inventory insights, a robust mapping and campaign planning tool, resources, OOH research, case studies, and more. With a click of a button, the mapping and campaign planning tool is an easy and intuitive way to discover Branded Cities’ assets, but most importantly, it empowers advertisers to instantly submit a request for a proposal for desired assets and timeframe.
Over the last two decades, Branded Cities has stayed in the forefront of the OOH industry by focusing on iconic and high impact inventory in landmark locations offering clients a full-scale solution and expansive coverage. Upholding their continuous commitment to growth and innovation, Branded Cities has expanded with the rollout of digital assets in all Cadillac Fairview Shopping Centres across Canada, launched a new digital spectacular network in Union Station, is currently developing West Edmonton Mall, operates a 1,750 shelter street furniture network, operates over a hundred digital billboards in Western Canada, has acquired a substantial portion of Red Star Outdoor’s Downtown Chicago iconic billboard inventory, operates the famed Harmon Corner 306’ iconic digital spectacular in Las Vegas, launched digital spectaculars in Philadelphia’s East Market in addition to our new digital network in Washington, DC, and further expanded its dominant digital platform of Times Square.
While the company has continuously developed their OOH inventory, in recent years it has broadened its scope to incorporate the interaction and measurability of mobile technology with the mass broadcasting power of outdoor media, signing an exclusive agreement with NinthDecimal, a leading mobile marketing platform. Branded Cities’ 20-year success is driven by anticipating and meeting the specific needs and interests of advertisers, with a focus on consistent quality and innovation.
Branded Cities Acquires Chicago Billboard from Red Star Outdoor
Acquisition enhances Branded Cities’ Chicago presence
New York, NY– February 21, 2019 – Branded Cities (“BC”), a premier Out-of-Home and iconic media company in North America, today announced the acquisition of a Lincoln Park neighborhood spectacular of Red Star Outdoor, further increasing its footprint in the Chicago market.
The all-cash deal for the sign located at Clybourn and Webster brings BC’s total of iconic billboard faces in Chicago to 22 and solidifies BC’s presence throughout the downtown core in Chicago.
“We are pleased to add an additional iconic asset to our existing portfolio of Chicago inventory,” said Steven Ellman, Chairman & Chief Executive Officer of BC. “This highly visible spectacular in the desirable Lincoln Park neighborhood will provide brands the opportunity to reach and engage with audiences as they experience life.”
Financial terms were not disclosed.