News

The newly revitalized Union Station, Canada’s busiest building and major commuter hub, opened the much-anticipated food court featuring 25,000 square feet emporium (600+ capacity) and Branded Cities’ unmissable four-side digital spectacular.

The eye-catching digital spectacular is centrally located within the new food court and boasts four synced digital displays for a total of 365 square feet. The digital spectacular is part of the Union Station Digital Network which features eight digital columns in the busy York St. GO Concourse and eight digital screens in the heavily used York St. East Teamway. Together, the digital network offers comprehensive coverage of high traffic, high dwell time areas within the station and empowers brands to deliver their messaging frequently and with impact. In addition, advertisers can leverage robust digital capabilities including social media live feeds,real-time conditional triggers, and tailored content, to create memorable brand experiences and deliver relevant content to desired audiences.

Union Station is a key commuter hub, connecting the suburbs and neighbouring communities to the Toronto downtown core. The building sees 300,000 passengers daily – more passengers than Pearson International, Canada’s busiest airport. The audience at Union Station represents 86% of the Greater Toronto Area, including the demographics – Urban Young (millennials, young professionals), Suburban Upscale (MOPEs, high earners) and Urban Upscale (Toronto locals, professionals, affluent) on route to GO and VIA Rail platforms, the Financial District, shopping destinations, and major attractions such as the CN Tower, Ripley’s Aquarium, Scotiabank Arena, Rogers Centre, and more. In addition to the new food court, Union Station now boasts more than 100 must-visit shops and food options, including marquee restaurants and a curated fresh market, attracting locals and visitors alike.

To learn more about advertising opportunities at Union Station and other landmark venues across Canada, please contact:

E: communications@brandedcities.com
P: 416 408 0800

New Partnership Will Drive Brand Messaging from OOH Locations to Mobile Devices, Delivering Meaningful and Measurable ROI

New York, San Francisco And Toronto— July 25, 2018 – Branded Cities (BC), a premier Out-of-Home (OOH) and iconic media company in North America and NinthDecimal, the leading omni-channel marketing platform, today announced a partnership that will empower brands to amplify their OOH campaigns with mobile advertising. Marketers will have the ability to create one-to-one conversations at Branded Cities’ OOH locations, continue engagement at influential moments and receive actionable audience insights.

“We are happy to partner with NinthDecimal,” said Steven Ellman, Chairman & Chief Executive Officer of BC. “For us, this is the natural progression of Out-of-Home’s drive towards extending reach, delivering measurable engagement and receiving more reliable analytics. By combining the ubiquity of smartphones and the influential nature of OOH, we will be able to magnify campaigns, connect brands to their target audience, and demonstrate how advertising on our OOH signage can drive in-store visitation.”

The partnership will allow advertisers to elevate the effectiveness of their OOH campaigns through NinthDecimal’s digital media extension to deliver actionable touch points to desired audiences across mobile and desktop. Additionally, NinthDecimal’s campaign measurement attribution solution, Location Conversion Index® (LCI®), gives advertisers a better understanding of who is being reached by their OOH campaigns and the resulting business impact. By quantifying the incremental lift in visits, brands receive valuable insights into their OOH campaign including its ability to drive customers to stores. This precise attribution can further be used to optimize future marketing spend and maximize effectiveness across metrics that matter most to the brand.

“We are thrilled to be partnering with the leaders in iconic Out-of-Home advertising,” said Michael Fordyce, CEO of NinthDecimal. “Marketers can now leverage NinthDecimal’s real-time engine of consumer behavior to help with their OOH planning, mobile media amplification, and attribution. Together we are unlocking the full potential of OOH campaigns to focus on driving visits and sales for true business growth.”

NinthDecimal measures more than $500 million in media spend annually. LCI is integrated with more than 250 partners. It has been the marketing measurement platform of choice for leading brands, agencies and publishers since 2013.

About Branded Cities:
Branded Cities is owned by EL Media and Shamrock Capital and is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. Our digital and static media platform spans across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Vancouver, Montreal, and many more) and is situated in the country’s most valuable Out-of-Home environments such as, Times Square, the Las Vegas Strip, West Hollywood, Union Station, Yonge – Dundas Square, and Canada’s leading shopping centres. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”). Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean. For more information visit: brandedcities.com, brandedcities.ca, or ellmanco.com.
Follow Branded Cities on Twitter (@brandedcities) and like us on Instagram

About Shamrock Capital:
Shamrock is a Los Angeles-based investment firm with approximately $1.9 billion of assets under management, investing exclusively in the media, entertainment and communications sectors. Shamrock was originally founded in 1978 as the family investment company of the late Roy E. Disney and has since evolved into an institutional money manager with a leading group of investors including endowment and pension funds. Shamrock partners with strong management teams and takes an active, collaborative approach to creating value in each investment. Shamrock’s current investments include Appetize, Branded Cities, BTI Studios, FanDuel, Giant Creative, Isolation Network, Maple Media, Mobilitie, Omega Wireless, Questex, RBmedia, Screenvision Media, Silvergate Media, Wazee Digital, and Wpromote. For more information, visit: shamrockcap.com.

About NinthDecimal:
NinthDecimal is the omni-channel marketing platform powering real-world conversions for Fortune 500 brands. Using location intelligence, the company identifies a brand’s best customers and new prospects; activates marketing strategies to drive store visits and sales; and quantifies the impact of advertising across all media. NinthDecimal has the largest real-time engine of consumer behavior based on where you live, work, shop, and play. Its platform is powered by nearly 200M U.S. consumers seen in almost 10 billion locations per day, unlocking AI-driven consumer intelligence not visible through traditional search or social platforms.
Follow NinthDecimal on Twitter (@NinthDecimal) and like us on Facebook. Learn more at NinthDecimal.com.

Media Contact:
For Branded Cities
Vaibhav Gupta
vgupta@brandedcities.com
(602) 224-3106

For NinthDecimal
Ruben Osorio
rosorio@ninthdecimal.com
(415) 821-8649

BrandedCities.com

The acquisition enhances Branded Cities’ media portfolio and marks entrance into the Chicago market.

July 10, 2018 – New York, NY – Branded Cities (“BC”), a premier Out-of-Home and iconic media company in North America, today announced the acquisition of a substantial portion of the Chicago assets of Red Star Outdoor, further increasing its North American footprint.

The all-cash deal adds 21 iconic billboard faces to BC’s collection of high-impact signage. The billboard inventory is concentrated throughout the heart of the downtown core in Chicago.

“We are delighted to add these high-quality assets to our portfolio and further Branded Cities’mission of bringing our partners the most spectacular advertising opportunities in the top markets of North America,” said Steven Ellman, Chairman & Chief Executive Officer of BC. “Chicago is a key media market and the visibility of these signs will allow brands to deliver meaningful and engaging content to audiences throughout downtown Chicago.”

Red Star Outdoor is an operator of Out-of-Home signage in the Chicago market and is known for offering some of Chicago’s most exclusive billboard opportunities. “Since 2001, Red Star Outdoor has grown its billboard business with a Chicago-first mentality and an eye for the best locations for advertisers,” said Dean Manone, Partner of Red Star Outdoor. “Steve and his team at Branded Cities now have the ability to offer scale at a national level while keeping to their roots as a spectacular and iconic media company.”

Financial terms were not disclosed.

About Branded Cities:
Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. Our digital and static media platform spans across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Vancouver, Montreal, and many more) and is situated in the country’s most valuable Out-of-Home environments such as, Times Square, the Las Vegas Strip, West Hollywood, Union Station, Yonge – Dundas Square, and Canada’s leading shopping centres. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”). Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean. For more information visit: brandedcities.com, brandedcities.ca, or ellmanco.com.

About Shamrock Capital:
Shamrock is a Los Angeles-based alternative investment firm with approximately $1.9 billion of assets under management, investing exclusively in the media, entertainment and communications sectors. Shamrock was originally founded in 1978 as the Roy E. Disney Family Investment Company and has since evolved into an institutional money manager with a leading group of investors including endowment and pension funds. Shamrock partners with strong management teams and takes an active, collaborative approach to creating value in each investment. Shamrock’s current investments include Appetize, Branded Cities, BTI Studios, Consilio, FanDuel, Giant Creative, Isolation Network, Maple Media, Mobilitie, Omega Wireless, Questex, RB Media, Screenvision Media, Silvergate Media and Wazee Digital. For more information, visit: shamrockcap.com.

Press Contact:
Vaibhav Gupta | EVP, Chief Operating Officer
vgupta@brandedcities.com
(602) 224-3106

BrandedCities.com

Branded Cities (“BC”), a premier Out-Of-Home and iconic media company in North America, and Cadillac Fairview announces the launch of the largest digital OOH display in Canada, the union of two massive screens on CF Toronto Eaton Centre (CF TEC) Digital Tower, offering a one-of-a-kind advertising opportunity.

A year ago, in September 2016, Branded Cities (formerly Clear Channel Canada) and Cadillac Fairview launched two adjacent 90’H x 45’W high resolution digital screens on CF TEC Tower. Recently, Cadillac Fairview instigated the addition of a bullnose unifying the two screens, now measuring 90’H x 94’W for a total of 8,454 square feet of stunning DOOH. The tower takes the title of Canada’s largest digital display, an impressive 45% larger than the second largest, Branded Cities’ 5,820 square feet digital display on the Atrium on Bay (AOB) Media Tower. Supporting static digital, full motion video, and Activate, Branded Cities’ mobile and experiential engagement service, the display offers a unique advertising opportunity and allows for unparalleled creative flexibility.

“It’s our strong partnership with Cadillac Fairview and our aligned view of the power of Out-of-Home, that allows ambitious projects, like building the largest digital display in Canada, to be possible,” states Paul Seaman, Vice President- Operations, Real Estate & Public Affairs at Branded Cities Canada.

Further to this, Adam Butterworth, President of Branded Cities Canada, adds, “not only is the redesigned CF TEC Digital Tower an iconic asset, it also is situated on the CF Toronto Eaton Centre and facing Yonge-Dundas Square, allowing brands to effectively deliver their message at one of Canada’s busiest landmarks, on an extraordinary display.”

“As a landmark shopping destination, CF Toronto Eaton Centre welcomes more than 50 million people annually making it one of the busiest tourist attractions in Canada,” said Jodi Clare, Director, Partnership Marketing, Cadillac Fairview. “The Digital Tower at CF TEC marks an evolution in our advertising offerings and we are thrilled to feature this truly unique and stunning asset at our flagship property.”

Standing prominently atop the northeast entrance of CF Toronto Eaton Centre, the massive redesigned digital display reaches 146,000 daily Yonge-Dundas Square visitors and over 50 million annual mall visitors. This audience includes locals, business professionals, students, shoppers, and tourists. Brands can deliver their message and drive action with ten second ad spots throughout a 3 minute loop. In addition, with the two largest digital displays in Canada adjacent to one another, brands have the unique opportunity to dominate this landmark and reach the on the go consumer along their path to purchase.

The launch of the newly redesigned CF TEC Tower by Cadillac Fairview follows the recent acquisition of Clear Channel Canada, now Brand Cities – adding to a network of some of the most prestigious OOH media assets in iconic locations, including New York City, Los Angeles, Las Vegas, Canada’s busiest building, Union Station and Canada’s top Cadillac Fairview shopping malls.

About Branded Cities Canada:
Our network, spanning Canada’s six largest markets (Toronto, Vancouver, Montreal, Ottawa, Edmonton and Winnipeg), comprises the country’s most valuable Out-of-Home environments, such as Union Station and Billy Bishop Airport, the iconic Dundas Square, and leading shopping centres. Branded Cities Canada helps brands deliver impactful, engaging messages to Canada’s most desirable, hard-to-reach audiences.

To see all unique advertising opportunities on Branded Cities’ iconic assets, please visit:

BrandedCities.ca

Branded Cities (“BC”), a premier Out-of-Home iconic and digital media company in North America today announced that it has named Toby Sturek as Senior Vice President, overseeing Business Development and Acquisitions. This follows BC’s recent acquisition of Clear Channel Outdoor’s 50.01% interest in Clear Channel Outdoor Canada. Toby will focus on organic and strategic growth initiatives thru new development and acquisitions across North America.

Steve Ellman, CEO of BC, said, “We are pleased to welcome a proven leader of Toby’s caliber. Along with his extensive experience in the Out-of-Home industry, Toby brings an exceptional track record of delivering bottom-line results and developing new assets. I have worked with Toby for many years as my counterpart at Clear Channel Canada and have experienced his leadership skills first hand.”

A veteran of over 16 years, Toby spent his career with Clear Channel Outdoor where he held several key leadership positions during his tenure with the company. In his most recent role, he served as Chairman of the Board for Clear Channel Outdoor Canada and Executive Vice President of the Midwest Region and Airports. Prior to that, he served as President of Airports for four years where he led the award of 16 new airport contracts, spearheaded the integration of the Interspace acquisition and grew sales from $135M to $180M.

“I am honored to join the talented team at BC and am excited about the opportunities that lie ahead,” said Mr. Sturek. “BC is an outstanding company, and I look forward to working closely with the management team to execute on our strategic goals.”

About Branded Cities:
Branded Cities, a subsidiary of EL Media, is a fully integrated, digital, spectacular signage media company. BC’s current U.S. platform includes New York, Los Angeles, Philadelphia, Phoenix, Las Vegas and Denver. BC is owned by The Ellman Companies and Cantor Fitzgerald. Ellman is a privately-owned media, real estate and investments company founded in 1972 with diverse ownership interests throughout the U.S., Canada and the Caribbean. For more information visit: brandedcities.com or ellmanco.com. Cantor Fitzgerald is a preeminent capital markets investment bank serving more than 5,000 institutional clients around the world, recognized for its strengths in fixed income and equity capital markets, investment banking services, prime brokerage and commercial real estate financing. For more information please visit:cantor.com.

About Branded Cities Canada:
Our network, spanning Canada’s six largest markets (Toronto, Vancouver, Montreal, Ottawa, Edmonton and Winnipeg), comprises the country’s most valuable Out-of-Home environments, such as Union Station and Billy Bishop Airport, the iconic Dundas Square, and leading shopping centres. Branded Cities Canada helps brands deliver impactful, engaging messages to Canada’s most desirable, hard-to-reach audiences. For more information please visit: brandedcities.ca.

For additional information, please contact:
Vaibhav Gupta
EVP, Chief Operating Officer
vgupta@brandedcities.com
(602) 224-3106

Branded Cities Network (“BCN”), a premier Out-Of-Home and iconic media company in North America, is proud to announce the strategic acquisition of Clear Channel Outdoor’s 50.001% interest in Clear Channel Outdoor Canada – thereby becoming the 100% owner of Clear Channel Outdoor Canada (“Clear Channel Canada”). Through such acquisition, BCN further increases its North American footprint.

“Assuming full ownership of Clear Channel Canada is a strategic play for our North American portfolio with the Canadian market exhibiting exciting growth prospects which will build our successes, including the Yonge & Dundas Digital tower, Union Station and Edmonton Street Furniture” said Steve Ellman, Chairman & Chief Executive Officer of BCN. “We founded this company in 1999 in Toronto with Clear Channel joining us as a partner in 2001. Canada continues to be a key market for BCN and this acquisition furthers our goal to offer brands the ability to dominate in large format digital advertising through iconic media in iconic locations.” Further to this, Adam Butterworth, President of Clear Channel Canada, adds “Having worked for Clear Channel globally for more than two decades, I have had the pleasure of being a part of some amazing opportunities and this transaction is going to bring more exciting opportunities for Canada’s OOH industry allowing us to offer global brands a North American presence with impressive assets on both sides of the border.”

With the acquisition of Clear Channel Canada, Branded Cities is now uniquely positioned to offer brands some of the most prestigious OOH Media opportunities in Canada such as the big and iconic assets in Yonge Dundas Square, Spectaculars along Toronto’s busiest road the Gardiner Expressway, Billy Bishop Airport’s prestigious terminal, Canada’s busiest building Union Station, as well as Street Furniture Networks in Edmonton & Ottawa. The amalgamation of the two markets creates perfect strategic sense for BCN with the shared vision of expanding and growing assets as well as offering brands impactful and engaging OOH assets on both sides of the border.

ABOUT CLEAR CHANNEL CANADA
Clear Channel Canada connects brands with people. Our network, spanning Canada’s six largest markets (Toronto, Vancouver, Montreal, Ottawa, Edmonton and Winnipeg), comprises the country’s most valuable Out-of-Home environments, such as Union Station and Billy Bishop Airport, the iconic Dundas Square, and leading shopping centres. Clear Channel Canada helps brands deliver impactful, engaging messages to Canada’s most desirable, hard-to-reach audiences. For more information please visit: clearchanneloutdoor.ca.

For additional information, please contact:
UNITED STATES
Vaibhav Gupta
EVP/Chief Operating Officer
vgupta@brandedcities.com
(602) 224-3106

CANADA
Toby Sturek
President, Canada
(416) 408-0800

Earlier this year, Branded Cities Network (“BCN”) and SJP Properties announced an exclusive representation agreement to sell digital advertising and integrated marketing campaigns on two full-motion LED displays, each sized 20’ x 60’ with 20’x 8’ returns, located at the southeast corner of 42nd Street and 8th Avenue in Midtown Manhattan at the new Eleven | X. Launched in June of 2017, both signs, measuring over 2,700 square feet in size, are angled to oncoming traffic, maximizing viewability and impressions for clients. The signs are marketed by BCN as the “Midtown West Digitals” and are positioned directly across from the Port Authority Bus Terminal, capable of targeting its over 225,000 daily commuters, as well as the pedestrian and vehicular traffic on eastbound and westbound 42nd Street and northbound 8th Avenue. In addition to their ability to deliver video content, both signs are capable of innovative Out-of-Home programming, including triggered and dynamic creative, interactive programs and advanced media metrics.

“We are excited to add these two iconic digital signs to our portfolio of spectacular signage on one of the biggest intersections in the heart of Manhattan,” said Steve Ellman, Chairman & Chief Executive Officer of BCN. “Manhattan continues to be a key market for BCN and to have the ability to add the ‘Midtown West Digitals’ to our media footprint of large format digital signage furthers our goal of having iconic media in iconic destinations.” Further to this, Denise Levine, Chief Revenue Officer of BCN, adds “the ‘Midtown West Digitals’ provide our clients with impactful coverage to their consumers and breathe new life into a key and highly demanded area of Manhattan, further strengthening New York City’s digital transformation.”

“On behalf of my partners at Eleven | X, PGIM and Norges, we are very pleased to have Branded Cities Network on-board marketing and managing these two great signs and expect very strong demand for them,” said, Steven J. Pozycki, Chairman and CEO of SJP Properties. “When Eleven | X was in the planning stages, we developed a signage program that the ‘Midtown West Digitals’ will be the centerpiece of. A number of our tenants have chosen to take advantage of the signage program for ‘The Gateway to the New West Side’.”