Branded Cities launches new digital sign at New York City’s “Crossroads of the World”
The acquisition enhances Branded Cities’ media portfolio and strengthens digital presence in Manhattan.
New York, NY– December 14, 2020 – Branded Cities (“BC”), an iconic Out-of-Home media company, and The Durst Organization, a leading commercial and real estate company, announced an exclusive representation agreement to sell digital advertising and integrated marketing campaigns on a full-motion LED display located on Broadway between 42nd and 43rd Streets in midtown Manhattan.
The digital spectacular, which is now officially live, will be marketed by BC as the “Broadway Plaza Digital” and is located above one of Times Square’s main pedestrian areas on 151 West 42nd Street. At over 1,800 square feet, sized 19’ x 88’ with a 19’ x 7’ return, the full-motion and dynamic screen will target a mix of high-income consumers and business professionals visiting the neighboring Nasdaq Stock Exchange.
“We are pleased to add another high-quality digital asset to our portfolio in North America,” said Steven Ellman, Chairman & Chief Executive Officer of BC. “With the addition of the Broadway Plaza Digital, BC exclusively manages over 30K square feet of digital signage in Times Square’s southern bow tie, providing brands an unrivaled ability to control and dominate Time Square’s advertising landscape.”
“We are proud to partner with BC on the activation of this exciting new digital asset,” said David Neil, Principal of The Durst Organization. “The Broadway Plaza is one of the most recognizable public spaces in the world and draws visitors from across the globe as well as being the “front yard” for companies such as Nasdaq, TikTok and H&M. We look forward to a productive partnership.”
About Branded Cities
Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Vancouver, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, Yonge – Dundas Square and Canada’s leading shopping centers. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”). Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean. For more information visit: brandedcities.ca, brandedcities.com, or ellmanco.com.
Follow Branded Cities on Twitter (@brandedcities) and like us on Instagram.
Press Contact:
Vaibhav Gupta
EVP/Chief Operating Officer
602-224-3106
vgupta@brandedcities.com
About The Durst Organization :
The Durst Organization, founded in 1915 by Joseph Durst, is the owner, manager and builder of 13 million square feet of premiere Manhattan office towers and over three million square feet of residential rental properties with 2,500 rental apartments built, and over 3,500 in the pipeline. The Durst Organization is recognized as a world leader in the development of high-performance and environmentally advanced commercial and residential buildings where people live, work and thrive. www.durst.org
Press Contact:
Jordan Barowitz
jbarowitz@durst.org
212-257-6605
Branded Cities announces a transformational digital and spectacular media opportunity at New York’s Port Authority Bus Terminal and George Washington Bridge Bus Station
Branded Cities to play integral role in reimagining of Port Authority properties in Manhattan
New York, NY– October 29, 2020 – Branded Cities (“BC”), an iconic Out-of-Home media company, announced today that after a highly-competitive RFP process, the Port Authority of New York and New Jersey has awarded Branded Cities an agreement with the exclusive right to develop and sell digital and spectacular advertising and integrated marketing campaigns at the Port Authority Bus Terminal and select areas at the George Washington Bridge Bus Station in Manhattan.
“This agreement with the Port Authority of New York and New Jersey loudly signals Branded Cities’ continued intention to be at the forefront of the Out-of-Home advertising industry,” said Steven Ellman, Chairman & Chief Executive Officer of BC. “These digital and spectacular signs will be seen by hundreds of thousands of consumers every day, offering our advertising partners a valuable audience to target, while providing the Port Authority and its visitors high profile amenities. We are committed to maximizing the revenue potential of all assets for the Port Authority and look forward to a long and prosperous partnership.”
“Today’s Board vote is a step forward in transforming our facilities and properties to provide a 21st century travel experience and allow for the creation of advanced displays that match the agency’s redevelopment across the region,” said Kevin O’Toole, Chairman of the Port Authority of New York and New Jersey. “Many of our facilities lack digital assets, which are key drivers for brands looking to advertise in New York and New Jersey. This contract will bring new brand partnerships that offer value to customers while delivering revenue to the Port Authority.”
“This contract advances two key priorities for the Port Authority: increased ad revenue and significant investment in modern digital infrastructure at our facilities,” said Rick Cotton, Executive Director of the Port Authority of New York and New Jersey. “Moving forward, these contracts will enable the Port Authority to better sell advertising rights to generate hundreds of millions of dollars in revenue, while travelers will benefit from the latest in digital display technology that allows for real-time alerts.”
The digital and spectacular signage deployment is anticipated to roll out in 2021. Branded Cities has aligned itself with the best vendors and sub-contractors for the project, which includes a strategic relationship with Heritage Outdoor Media who will be overseeing much of the construction and project management.
Once operational, the high-quality digital signage will provide the ability to dynamically update content based on real-time triggers and will allow for dominations of key areas throughout the Port Authority Bus Terminal and in select areas in the George Washington Bridge Bus Station. With a focus on enhancing customer experiences, screens will also provide informational services such as public service announcements, current news, weather, traffic conditions, as well as important emergency messaging.
About Branded Cities
Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Vancouver, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, Yonge – Dundas Square and Canada’s leading shopping centers. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”). Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean. For more information visit: brandedcities.ca, brandedcities.com, or ellmanco.com.
Follow Branded Cities on Twitter (@brandedcities) and like us on Instagram.
Press Contact:
Vaibhav Gupta
EVP/Chief Operating Officer
602-224-3106
vgupta@brandedcities.com
About The Port Authority of New York and New Jersey:
Founded in 1921, the Port Authority of New York and New Jersey builds, operates, and maintains many of the most important transportation and trade infrastructure assets in the country. The agency’s network of aviation, ground, rail, and seaport facilities is among the busiest in the country, supports more than 550,000 regional jobs, and generates more than $23 billion in annual wages and $80 billion in annual economic activity. The Port Authority also owns and manages the 16-acre World Trade Center site, where the 1,776-foot-tall One World Trade Center is now the tallest skyscraper in the Western Hemisphere. The Port Authority receives no tax revenue from either the State of New York or New Jersey or from the City of New York. The agency raises the necessary funds for the improvement, construction or acquisition of its facilities primarily on its own credit. For more information or for updates from the Now Arriving blog, please visit http://www.panynj.gov.
Branded Cities Acquires Billboard in Chicago's Wrigleyville
Acquisition enhances Branded Cities’ Chicago presence in Wrigleyville
New York, NY– September 28, 2020 – Branded Cities (“BC”), a premier Out-of-Home and iconic media company in North America, today announced the acquisition of a Wrigleyville neighborhood spectacular of Zaso Media LLC, further increasing its footprint in the Chicago market.
The all-cash deal for the sign located at Addison and Sheffield brings BC’s total of iconic billboard faces in Chicago to 22 and solidifies BC’s presence throughout the downtown core in Chicago.
“We are pleased to add this iconic unit in Wrigleyville to our existing portfolio of Chicago inventory,” said Steven Ellman, Chairman & Chief Executive Officer of BC. “This highly visible spectacular across from the renowned Wrigley Field will provide brands an excellent opportunity to reach and engage with audiences in the Chicago market.”
Financial terms were not disclosed.
About Branded Cities
Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Vancouver, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, Yonge – Dundas Square and Canada’s leading shopping centers. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”). Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean. For more information visit: brandedcities.ca, brandedcities.com, or ellmanco.com.
Follow Branded Cities on Twitter (@brandedcities) and like us on Instagram.
Press Contact:
Vaibhav Gupta
EVP/Chief Operating Officer
602-224-3106
vgupta@brandedcities.com
About Shamrock Capital
Shamrock Capital is a Los Angeles-based investment firm with approximately $1.9 billion of assets under management, investing exclusively in the media, entertainment, and communications sectors. Shamrock was originally founded in 1978 as the family investment company for the late Roy E. Disney and has since evolved into an institutional money manager with a leading group of investors including endowment and pension funds. Shamrock partners with strong management teams and takes an active, collaborative approach to creating value in each investment. In addition to its diverse portfolio of Entertainment IP, Shamrock’s current investments include Ad Results Media, Adweek, Appetize, Branded Cities, DeCurtis, FanDuel, Iyuno Media Group, Maple Media, Mobilitie, Omega Wireless, Pixellot, and Wpromote. For more information, visit shamrockcap.com.
Press Contact:
Sara Bronner
sbronner@shamrockcap.com
Branded Cities Amplifies their Premier Yonge & Dundas Offering with the Launch of 10 Dundas
The over 21,000 ft2 addition to Branded Cities’ Yonge & Dundas network includes a fully re-vamped curved digital spectacular, offering brands unparalleled creative potential.
Branded Cities proudly launches Canada’s one-of-a-kind iconic OOH media opportunity with the addition of 10 Dundas to their extensive offering in the heart of downtown Toronto. This premier media tower boasts two large digital spectaculars: one 8,343 ft2 curved display facing South, as well as one 2,145ft2 vertical display facing North. 10 Dundas also adds 4 iconic static spectaculars and an interior digital network to Branded Cities’ extensive OOH portfolio. This never before possible domination gives advertisers a unique creative advantage by providing their campaigns with over 50,000 ft2 of full motion digital and static signage available across three media towers from one vendor!
Best known for its abundant variety of entertainment options, Yonge & Dundas offers several world-class shopping and dining establishments with an average daily circulation of 158,540 people. Branded Cities’ media assets engulf Y&D with some of the largest digital & static spectaculars in Canada, including: 10 Dundas Street East (10D – 21,633 ft2), the Atrium on Bay Media Tower (AOB – 20,687 ft2) and the CF TEC Digital Tower (TEC – 8460 ft2). The three venues combined offer seven static and five full motion digital spectaculars in a variety of different packages to fit every brand’s needs.
Learn more about our distinctive offering at Yonge & Dundas below, and get started on planning your next campaign today at brandedcities.ca!
For all inquiries, please reach out to communications@brandedcities.com or (416)-408-0800.
Branded Cities announces one-of-a-kind iconic digital and static media opportunity in Canada’s busiest intersection, Yonge and Dundas Square.
10 Dundas East is the newest addition to the Branded Cities asset portfolio dominating Dundas Square with unparalleled OOH Media and creative executions.
(TORONTO, CANADA – July 30, 2019) Branded Cities, a premier and iconic Out-of-Home (OOH) media company in North America, proudly announces their new affiliation with BentallGreenOak (Canada) Limited Partnership, a leading property management company in Canada. This relationship with BentallGreenOak expands Branded Cities iconic footprint in Dundas Square (Yonge & Dundas), Canada’s one of a kind iconic OOH digital media platform by adding 24,856 sq.ft. of signage including 10,995 sq.ft. of digital media and 13,861 sq. ft. of large format static.
“This agreement with BentallGreenOak represents the loud and powerful presence that Branded Cities continues to build across North America,” says Steve Ellman, Chairman & Chief Executive Officer of Branded Cities. “And with the neighboring digital Towers available at CF Toronto Eaton Centre (TEC) and the Atrium on Bay (AOB), advertisers will have the unique opportunity to reach 860,000 daily visitors with visually stimulating campaigns from any vantage point in the Square.”
Located at the heart of Canada’s busiest intersection, 10 Dundas East is an iconic, animated and desirable commercial hub offering incredible advertising opportunities, fine dining and restaurant chains, as well as Toronto’s second highest-grossing movie theatre, Cineplex VIP Cinemas.
Angelo Di Palma, Principal, Portfolio Manager for BentallGreenOak states, “We are excited to partner with Branded Cities to deliver new, highly engaging opportunities for advertisers at 10 Dundas East in the heart of one of Canada’s most vibrant and visited commercial districts.”
Neighbouring 10 Dundas East is Yonge-Dundas Square, a bustling entertainment, dining and public gathering spot. Dundas Square sponsors more than 200 events annually and is in extremely close proximity to popular landmarks such as Ryerson University, Massey Hall and Ed Mirvish Theatre. Most notably, on the southeast corner of Yonge-Dundas Square is North America’s largest mall, CF Toronto Eaton Centre, with an annual footfall exceeding 50 million.
The addition of 10 Dundas East aligns perfectly with the success of Branded Cities’ 20-year celebration in the North American Out-of-Home Industry. By anticipating and meeting specific needs and interests of advertisers, the partnership with BentallGreenOak further solidifies Branded Cities’ position at the forefront of the OOH Industry. The new engagement will commence upon the expiration of the existing media agreement.
About BentallGreenOak
BentallGreenOak is a leading, global real estate investment management advisor and a globally-recognized provider of real estate services. BentallGreenOak serves the interests of more than 750 institutional clients with approximately $46 billion USD of assets under management (proforma as of March 31, 2019) and expertise in the asset management of office, retail, industrial and multi-residential property across the globe. BentallGreenOak has offices in 22 cities across nine countries and three continents with deep, local knowledge, experience, and extensive networks in the regions where we invest and manage real estate assets on behalf of our clients. BentallGreenOak is a part of SLC Management which is the institutional alternatives asset management business of Sun Life Financial Inc.
BentallGreenOak includes BentallGreenOak (Canada) Limited Partnership, BentallGreenOak (U.S.) Limited Partnership and the real estate and commercial mortgage investment groups of certain of their affiliates, all of which comprise a team of real estate professionals spanning multiple legal entities. The assets under management shown above include real estate equity and mortgage investments of the companies within BentallGreenOak.
For more information, please visit www.bentallgreenoak.com
About Branded Cities
Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Vancouver, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, Yonge – Dundas Square and Canada’s leading shopping centers. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”). Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean. For more information visit: brandedcities.ca, brandedcities.com, or ellmanco.com.
Follow Branded Cities on Twitter (@brandedcities) and like us on Instagram.
Canadian Press Contact:
Ali Satchu
VP, Marketing
416 408 0800 ext 233
asatchu@brandedcities.com
American Press Contact:
Vaibhav Gupta
EVP/Chief Operating Officer
602-224-3106
vgupta@brandedcities.com
Branded Cities and Cadillac Fairview roll-out a new digital spectacular network at the CF Toronto Eaton Centre
Branded Cities and Cadillac Fairview (CF) continue to elevate the mall shopping experience with CF Toronto Eaton Centre’s (TEC) newly built digital spectacular network featuring 5 new installations: South Elevator, Central Elevator (2 screens), Service Desk and the stunning curved digital by the Urban Eatery food court escalator.
CF Toronto Eaton Centre is North America’s busiest mall, seeing over 53 million visitors annually with more than 250 retail stores. The launch of the eye-catching TEC digital spectacular network provides advertisers with an excellent opportunity to captivate and connect with shoppers directly on their path-to-purchase. The mall boasts high dwell times and offers brands the ability to engage with audiences who are already in a shopping frame of mind.
Branded Cities’ digital network is the most flexible and responsive advertising platform with up-to-the-minute product messaging to key audiences. It delivers a high recall for brand campaigns as well, prompting consumers to make purchases after seeing an advertisement. The addition of the TEC digital spectaculars will provide a memorable brand experience to CF Toronto Eaton Centre’s highly-active shoppers.
Branded Cities’ Bay-Dundas digital exterior spectacular will also be added to the TEC digital spectacular network allowing advertisers the opportunity to reach consumers both inside the mall as well as in Toronto’s most walkable neighbourhood – The Bay Street Corridor.
To learn more about digital advertising opportunities at Toronto Eaton Centre, Bay-Dundas and other landmark venues across Canada, please visit our website at brandedcities.ca or contact:
E: communications@brandedcities.com
P: 416 408 0800