Branded Cities Grows Las Vegas Portfolio with the ARIA Digital Marquee
The digital spectacular adds additional presence to Branded Cities’ market-leading inventory on the Las Vegas Strip
New York, NY – Branded Cities, North America’s premier Out-of-Home and iconic media company, announced an expansion of its Las Vegas footprint through an exclusive agreement to manage advertising on the prominent LED display at ARIA Resort & Casino. This full-motion digital spectacular will be part of Branded Cities’ inventory, providing premium visibility along the world-famous Las Vegas Strip.
Central to The Strip, the ARIA display offers advertisers unparalleled exposure to upscale travelers staying at the resort, as well as visitors to the luxurious Shops at Crystals. The screen will be featured during key tentpole events, including the Las Vegas Grand Prix in November 2025, AWS re:Invent in December and CES in January 2026.
“We are pleased to be able to offer ARIA to our clients in the Las Vegas market,” said Steven Ellman, Chairman & Chief Executive Officer of Branded Cities. “ARIA perfectly complements our portfolio of impactful signage in Las Vegas and its inclusion will provide our advertising partners massive scale, especially during these far-reaching global tentpole events.”
Lance Evans, SVP of Sports and Sponsorships for MGM Resorts, said, “Our collaboration with Branded Cities opens the door to new strategic possibilities, allowing us to fully harness the power of this exceptional marketing asset at the center of the Las Vegas resort corridor.”
The ARIA display will join Branded Cities’ existing digital spectacular inventory in Las Vegas including Harmon Corner, The bLVd, 63LV and The Horseshoe.
About Branded Cities
Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Edmonton, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station and Yonge – Dundas Square. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”). Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean.
For more information visit: brandedcities.com or brandedcities.ca. Follow Branded Cities on Twitter (@brandedcities) and like us on Instagram.
Press Contact:
Vaibhav Gupta
President/Chief Operating Officer
602-224-3106
vgupta@brandedcities.com
Branded Cities Expands New York DMA Presence with Digital and Static Assets at American Dream
The addition of the American Dream inventory strengthens Branded Cities’ premium Out-of-Home presence, delivering high-impact visibility in one of the region’s highest-traffic consumer corridors.
New York, NY – Branded Cities, North America’s premier Out-of-Home and iconic media company, today announced the addition of American Dream’s exterior digital and static spectaculars to its growing portfolio through an exclusive agreement with Triple Five Group. Strategically located in the Meadowlands of New Jersey and next to MetLife Stadium, American Dream is a sprawling retail, entertainment and lifestyle destination which welcomes tens of millions of visitors each year.
American Dream’s Out-of-Home offering includes ten large-format digital faces, as well as four static bulletins. This inventory is anchored by “The Dream,” a massive 18,000 square foot digital spectacular that is the length of nearly two football fields. Featuring more than 180 degrees of visibility, “The Dream” offers advertisers a dominant visual presence, making it ideal for brand storytelling and immersive campaigns. This high-profile screen is expected to play a central role during key upcoming events at MetLife Stadium, including the championship game of the 2026 FIFA World Cup.
“We are excited to welcome American Dream’s inventory into our portfolio,” said Steven Ellman, Chairman & Chief Executive Officer of Branded Cities. “Their strategic location and dynamic capabilities make it a perfect addition, expanding the value we offer to brands looking to make an impact.”
“We are excited to partner with Branded Cities to connect global brands with the millions of visitors who experience our digital displays,” said Bryan Gaus, Senior Vice President and General Manager of American Dream. “This collaboration further strengthens our ability to deliver dynamic, high-impact campaigns at one of the nation’s most visible destinations—a presence that will be amplified even more with the arrival of next summer’s World Cup.”
About Branded Cities
Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Edmonton, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station and Yonge – Dundas Square. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”). Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean.
For more information visit: brandedcities.com or brandedcities.ca. Follow Branded Cities on Twitter (@brandedcities) and like us on Instagram.
Press Contact:
Vaibhav Gupta
President/Chief Operating Officer
602-224-3106
vgupta@brandedcities.com
About American Dream
American Dream, developed by Triple Five Group, is an unparalleled mix of world-class entertainment, retail and dining, comprising more than 3-million square feet just minutes away from Manhattan in East Rutherford, New Jersey. American Dream is home to leading attractions, including DreamWorks Water Park, Nickelodeon Universe Theme Park, Sesame Street Learn & Play, THE GAMEROOM Powered by Hasbro, New Jersey Hall of Fame, LEGOLAND Discovery Center, SEA LIFE Aquarium, Big SNOW Ski Hill, Dream Wheel – a 300-foot observation wheel overlooking the NYC skyline. American Dream’s immersive luxury shopping and dining experience – The Avenue – features Saks Fifth Avenue, Hermès, Rolex, Cartier, Watches of Switzerland, Saint Laurent, Tiffany & Co., Gucci, Balenciaga, Dolce & Gabbana, Ferrari, Gentle Monster, Canada Goose, Carpaccio, a fine-dining Italian restaurant, and much more. The retail and dining collection is further expanded with flagship locations for Aritzia, H&M, PRIMARK, Uniqlo, Sephora and Zara; as well as the Toys”R”Us global flagship, the only standalone location in the U.S, the first-ever MrBeast Burger restaurant, world renowned chef Marcus Samuelsson’s Marcus Live! and the world’s first and only “candy department store,” IT’SUGAR. The property hosts many major events, including JONASCON, the opening of CardVault by Tom Brady (featuring Tom Brady), a Harlem Globetrotters residency, and celebrity activations with Kendrick Lamar, SZA, MrBeast, and others.
Branded Cities Relaunches Bryant Park Digital Spectacular
Multi-million-dollar upgrade reinforces Branded Cities’ commitment to spectacular signage in Midtown Manhattan
New York, NY– Branded Cities, North America’s premier Out-of-Home and iconic media company, announced today that the upgrade of its iconic Bryant Park Digital spectacular is now complete and running brand copy on Manhattan’s highly trafficked 42nd Street corridor. Only steps from Manhattan’s popular destination, Bryant Park, Branded Cities’ updated sign remains Manhattan’s only large-format digital spectacular east of Times Square capable of supporting multiple brands on its high-definition display.
As part of this multi-million-dollar upgrade, the Bryant Park Digital spectacular sports a new 10mm display courtesy of SNA’s line of EMPIRE™ Exterior video LEDs. This improvement provides a significant increase in quality over Bryant Park Digital’s previous iteration, bringing brands’ creatives to life with even greater color, clarity and definition.
“We are excited to have lit up our new Bryant Park Digital spectacular on 42nd Street in the heart of Midtown Manhattan,” said Vaibhav “VG” Gupta, president and COO of Branded Cities. “The increase in quality of our sign will lend itself well to the beautiful campaigns we are seeing in the industry and will be a key selling point as we enter the final third of the year.”
North Shore Neon provided installation for the new display.
The Bryant Park Digital spectacular will continue to be capable of supporting a large variety of Out-of-Home executions such as dynamic content, Dreamroom 3D creative and will be available programmatically on participating supply-side platforms (SSPs).
About Branded Cities
Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Edmonton, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, and Yonge – Dundas Square. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”). Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean.
For more information visit: brandedcities.com or brandedcities.ca. Follow Branded Cities on Twitter (@brandedcities) and like us on Instagram.
Press Contact:
Vaibhav Gupta
President/Chief Operating Officer
602-224-3106
vgupta@brandedcities.com
Branded Cities To Launch New Iconic Digital Spectacular in Los Angeles
New York, NY– Branded Cities, North America’s premier Out-of-Home and iconic media company, announced today an exclusive agreement with Jamison Properties to represent and sell advertising campaigns on a digital spectacular located at Opus, a luxury high-rise residential and commercial complex on Wilshire Boulevard.
At over 1,600 square feet, the large-format 28’ x 58’ digital spectacular, which will be marketed as “The Wilshire East,” will be a key presence day and night in this densely populated part of Los Angeles this July.
Sited at the intersection of Wilshire Boulevard and South Ardmore Avenue, The Wilshire East sits along a main corridor that links Beverly Hills in the west to Downtown Los Angeles in the east. The Wilshire East will be paired with its sister screen, The Wilshire West, located six blocks west, providing brands the ability to dominate this premium stretch of Wilshire Boulevard.
“We are delighted to add The Wilshire East digital spectacular to our portfolio in Los Angeles and further grow our relationship with Jamison Properties,” said Steven Ellman, Chairman & Chief Executive Officer of Branded Cities. “The graceful curving screen of this digital display will become a landmark to those traveling along Wilshire Boulevard and will be highly valued by brands and advertisers looking to gain visibility in the Los Angeles market.”
The Wilshire East digital spectacular will be capable of supporting a large variety of Out-of-Home executions such as dynamic content, static Dreamroom 3D creative and will be available programmatically on participating supply-side platforms (SSPs).
“We are pleased to build on our association with Branded Cities and excited for audiences to experience the synergy between The Wilshire West and The Wilshire East digital screens,” said Garrett Lee, President of Jamison Properties.
Financial terms were not disclosed.
About Branded Cities
Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Edmonton, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, and Yonge – Dundas Square. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”). Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean.
For more information visit: brandedcities.com or brandedcities.ca. Follow Branded Cities on Twitter (@brandedcities) and like us on Instagram.
Press Contact:
Vaibhav Gupta
President/Chief Operating Officer
602-224-3106
vgupta@brandedcities.com
About Jamison Properties
Jamison Properties is a privately-held, family run commercial real estate enterprise with a net asset value of over $3 billion. Jamison operates 18 million square feet of multifamily, office, medical, and retail properties throughout Southern California and have delivered over 5,000 apartment units in the City of Los Angeles with a total pipeline of over 8,500 units, making Jamison one of LA’s most active apartment developers.
Branded Cities Grows Presence in Los Angeles with Iconic Digital Spectacular on Wilshire Boulevard
New York, NY– Branded Cities, North America’s premier Out-of-Home and iconic media company, announced today an exclusive agreement with Jamison Properties to represent and sell advertising campaigns on a digital spectacular located at the Solair Wilshire, a luxury high-rise residential and commercial complex on Wilshire Boulevard.
Sited at the intersection of Wilshire Boulevard and South Western Avenue, The Wilshire sits along two highly trafficked corridors, linking Beverly Hills in the west to Downtown Los Angeles in the east, as well as linking Hollywood in the north to the 10 Freeway in the south.
The large-format 20’ x 40’ digital spectacular, which will be marketed as “The Wilshire,” has been a key presence day and night in this densely populated part of Los Angeles.
“We are pleased to add The Wilshire digital to our portfolio in Los Angeles and grow our presence in this pivotal media market,” said Steven Ellman, Chairman & Chief Executive Officer of Branded Cities. “This highly visible and trafficked spectacular will be greatly desired by a variety of brands and advertisers looking to make a splash in Los Angeles.”
The Wilshire digital spectacular will be capable of supporting a large variety of Out-of-Home executions such as dynamic content, static Dreamroom 3D creative and will be available programmatically on participating supply-side platforms (SSPs).
“We look forward to a long lasting and successful relationship with Branded Cities,” said Garrett Lee, President of Jamison Properties.
Financial terms were not disclosed. Jamison Properties was advised by Consumer Experience Group.
About Branded Cities
Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Edmonton, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, and Yonge – Dundas Square. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”). Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean.
For more information visit: brandedcities.com or brandedcities.ca. Follow Branded Cities on Twitter (@brandedcities) and like us on Instagram.
Press Contact:
Vaibhav Gupta
President/Chief Operating Officer
602-224-3106
vgupta@brandedcities.com
About Jamison Properties
Jamison Properties is a privately-held, family run commercial real estate enterprise with a net asset value of over $3 billion. Jamison operates 18 million square feet of multifamily, office, medical, and retail properties throughout Southern California and have delivered over 5,000 apartment units in the City of Los Angeles with a total pipeline of over 8,500 units, making Jamison one of LA’s most active apartment developers.
Diriyah evokes The City of Earth with first ever transatlantic OOH showcase
New York, NY– Diriyah is the inaugural launch partner for The United, a super-premium transatlantic DOOH broadcast network developed by Branded Cities and Ocean Outdoor.
This first of its kind international showcase tells the story of Diriyah, The City of Earth, marking the historic destination’s transformation into one of the world’s foremost tourism experiences.
A limited opportunity due to the highly demanded nature of the sites, The United includes Los Angeles’ The Moxy, the Nasdaq Tower and Midtown Financial in New York’s Times Square and London’s Piccadilly Lights.
Breaking for seven days from November 27, the OOH work includes a 30-minute, simultaneous domination (on November 28), timed to play out at 1.30pm in LA, 4.30pm in New York and 9.30pm GMT in London.
Working with media partners in outdoor and publishing, chosen for their ability to push boundaries and break new ground through media firsts and best in class activations, the creative taps into Diriyah’s unique mix of grace, subtlety, quality and charm.
Kiran Jay Haslam, chief marketing officer of Diriyah Company, commented: “We are thrilled to be working with our partners, Ocean and Branded Cities, to bring Diriyah to life globally, introducing ‘The City of Earth’ to an entirely new audience and building our community across the world.”
Denise Levine, chief revenue officer of Branded Cities, added: “The United will provide brands such as Diriyah unparalleled reach on a global scale while delivering a memorable and one-of-a-kind experience for audiences.”
The United was developed as a collaboration between Ocean and Branded Cities to showcase latest DOOH technologies and immersive formats like and Dreamroom 3D and Deepscreen®. It includes a range of social amplification tools to drive the combined estimated 17.3 million impacts, reaching a global digital audience with a proven extended audience of tens of millions on social media, a phenomenon that has seen DOOH become a central element for brands digitally and via popular social sharing channels.
Nick Shaw, chief revenue officer of Ocean Outdoor, said: “The United offers Diriyah a chance to create global fame, transporting audiences to the birthplace of the Kingdom using the breadth, reach and prestige of OOH on a superb scale.”
Piccadilly Lights London
The Moxy Los Angeles
MiFi New York
Nasdaq New York
About Branded Cities
Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Edmonton, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, and Yonge – Dundas Square. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”). Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean.
For more information visit: brandedcities.com or brandedcities.ca. Follow Branded Cities on 𝕏 (@brandedcities) and like us on Instagram.
Press Contact:
Vaibhav Gupta
President/Chief Operating Officer
602-224-3106
vgupta@brandedcities.com
About Ocean Outdoor
A partner company of Atairos, the independent strategic investment company, Ocean Outdoor is the leading operator of digital out of home (DOOH) advertising across the UK, Northern and Continental Europe. The Group’s network of 4,000+ screens covers seven countries and 351 cities, with its technological capabilities delivering the most impactful and measurable DOOH brand and advertising experiences.
Ocean’s portfolio comprises of some of the most iconic locations including the Piccadilly Lights and the BFI IMAX and the company also works closely with high-profile landlords, including Landsec, Unibail-Rodamco-Westfield (URW), the BFI, Nuveen and the Canary Wharf Group, as well as major city councils on the development of its network.
To date the Group’s growth has been driven by tender wins and the rollout of new locations, as well acquisitions that complement the existing portfolio. Since 2018, Ocean has completed seven acquisitions which has enabled it to expand its UK footprint into the Netherlands, the Nordics and Germany.
Branded Cities to Launch New Digital Transit Network at Manhattan’s Midtown Bus Terminal
New York, NY– November 00, 2023 – Branded Cities, North America’s premier Out-of-Home and iconic media company, announced today their plans to launch a new and exclusive transit network located at Port Authority’s Midtown Bus Terminal in the first quarter of 2024. The digital network is complementary to the existing assets that Branded Cities manages at the Midtown Bus Terminal as well as the Port Authority’s George Washington Bridge Bus Station.
The network of five digital units will be located at key, high-traffic areas throughout the Midtown Bus Terminal. Installation work has recently begun and when ready, the five digital units will be capable of supporting a large variety of Out-of-Home executions such as live feeds, dynamic content, Dreamroom 3D creative and will be available programmatically on participating supply-side platforms (SSPs).
“This digital network is the natural evolution of our partnership with the Port Authority of New York and New Jersey after the installation of our Landmark static spectacular and 8th Avenue Digital spectaculars on the Midtown Bus Terminal’s exterior,” said Denise Levine, Chief Revenue Officer of Branded Cities. “Additionally, this network further enhances Branded Cities’ growing position in the Out-of-Home transit space with inventory located at various Washington D.C. WMATA stations, as well as our coverage throughout Union Station Toronto, Canada’s busiest building.”
“Our partnership with Branded Cities continues to bring a high value advertising network to the Midtown Bus Terminal with the addition of these digital screens,” said Paul Fleuranges, Port Authority real estate advertising manager. “Advertising brands looking to connect with on-the-go commuters in the heart of Midtown with relevant messaging should look no further than these state-of-the-art screens.”
Manhattan’s Midtown Bus Terminal is a major transit hub in New York City and can lay claim to being the largest of its kind in the Western Hemisphere and the busiest in the world by volume of traffic. Located at the intersection of the highly trafficked 42nd Street and 8th Avenue, the Midtown Bus Terminal welcomes over 65 million people through its doors, almost all of which come from the affluent suburbs surrounding Manhattan. Branded Cities’ digital network will be front and center to these commuters as they begin and end their daily journeys.
About Branded Cities
Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Vancouver, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, Yonge – Dundas Square and Canada’s leading shopping centers. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”). Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean.
For more information visit: brandedcities.com or brandedcities.ca. Follow Branded Cities on Twitter (@brandedcities) and like us on Instagram.
Press Contact:
Vaibhav Gupta
President/Chief Operating Officer
602-224-3106
vgupta@brandedcities.com
Branded Cities Grows Presence in West Hollywood with Two Billboards on the Coveted Sunset Strip
New York, NY– August 02, 2023 – Branded Cities, North America’s premier Out-of-Home and iconic media company, announced today an exclusive agreement to represent and sell advertising campaigns on two billboards at Hotel Ziggy on the Sunset Strip in West Hollywood.
Located on Sunset Boulevard just east of La Cienega Blvd; these two 14’ x 48’ billboards, with their iconic yellow pylon and structure, have long been a visual focal point on the Out-of-Home dominated Sunset Strip.
“We are pleased to add these assets to our portfolio in Los Angeles and grow our presence in West Hollywood,” said Steven Ellman, Chairman & Chief Executive Officer of Branded Cities. “The Sunset Strip is an iconic thoroughfare for Out-of-Home and these highly visible billboards will be greatly desired by the many entertainment and fashion clients who enjoy coverage in West Hollywood.”
In addition to these two units, Branded Cities exclusively sells the ultra large-format wallscape at the Mondrian just east of the Hotel Ziggy billboards. The inclusion of the Hotel Ziggy billboards to Mondrian Wallscape programs will provide brands greater creative freedom, allowing them to deploy iconic and impactful campaigns at both locations while providing a domination effect on this coveted part of the Sunset Strip.
About Branded Cities
company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Vancouver, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, Yonge – Dundas Square and Canada’s leading shopping centers. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”). Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean.
For more information visit: brandedcities.com or brandedcities.ca. Follow Branded Cities on Twitter (@brandedcities) and like us on Instagram.
Press Contact:
Vaibhav Gupta
President/Chief Operating Officer
602-224-3106
vgupta@brandedcities.com
Branded Cities to Launch New Digital Spectacular on the Las Vegas Strip as Part of Horseshoe Las Vegas Transformation
New York, NY– March 06, 2023 – Branded Cities, North America’s premier Out-of-Home and iconic media company, announced today an exclusive partnership with Caesars Entertainment to build and sell digital advertising and integrated marketing campaigns on a brand new full-motion LED display located on the Las Vegas Strip.
The digital spectacular will be marketed by Branded Cities as “The Horseshoe” and is located at the intersection of Las Vegas Boulevard and Flamingo Road. Part of Caesars Entertainment’s newly renovated Horseshoe Las Vegas, the impactful three-sided display will be an iconic addition to the Strip. Standing 180 feet tall with a combined area of 17,000 square feet, advertisers and brands will have access to one of the largest digital signs on the Las Vegas Strip. In addition, Branded Cities exclusively sells the Harmon Corner, bLVd and 63LV spectaculars on Las Vegas Boulevard. The Horseshoe digital spectacular will go live later this month. The dynamic screens will target upscale consumers and travelers visiting the many high-end hotels and shops along Las Vegas Boulevard.
“We are delighted to add this digital asset to our portfolio in North America and further solidify our digital dominance in the Las Vegas market,” said Steven Ellman, Chairman & Chief Executive Officer of Branded Cities. “With the addition of The Horseshoe to our Las Vegas inventory, Branded Cities effectively controls over 48,000 square feet of premium and iconic digital signage, providing advertisers with unparalleled reach in the Las Vegas market.”
“Las Vegas Boulevard and Flamingo Road is one of the busiest intersections in the country. We are thrilled to continue its reinvention beyond the debut of Horseshoe Las Vegas with a partnership to redevelop our corner marquee with Branded Cities,” said Sean McBurney, Regional President of Caesars Entertainment. “This eye-catching new marquee will showcase all we offer and provide opportunities for brands to reach the millions of people who visit The Strip every year.”
About Branded Cities
Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Vancouver, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, Yonge – Dundas Square and Canada’s leading shopping centers. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”). Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean.
For more information visit: brandedcities.com or brandedcities.ca. Follow Branded Cities on Twitter (@brandedcities) and like us on Instagram.
Press Contact:
Vaibhav Gupta
President/Chief Operating Officer
602-224-3106
vgupta@brandedcities.com
Branded Cities and Ocean Outdoor announce trans-Atlantic Digital Out-of-Home network
New York, NY– January 25, 2023 – Out-of-Home media operators Branded Cities and Ocean Outdoor have launched a new super premium network. The United brings together four premier digital advertising screens in the top three locations across three key global cities in the United States of America and the United Kingdom.
The United gives advertisers exclusive access to New York’s TS2 (Nasdaq and Midtown Financial), Los Angeles’ The Moxy and London’s iconic Piccadilly Lights in a way that has never previously been available. It includes a 30-minute, simultaneous domination played out at 1:30pm LA time, 4:30pm in New York and 9:30pm GMT in London and is designed to provide maximum impact for global film, entertainment and product launches.
The United will be a strictly limited opportunity, only available to a single advertiser once a month due to the highly demanded nature of these locations.
The United will incorporate the latest DOOH technologies and formats including Dreamroom 3D and Deepscreen™ capabilities and include a range of social amplification tools that aim to drive the combined estimated 14 million physical audience into a global digital audience with a proven extended audience of tens of millions on social media, a phenomenon that has seen DOOH become a central element for brands digitally and via popular social sharing channels.
The United will be available to buy from both the Branded Cities and Ocean sales teams.
Denise Levine, Chief Revenue Officer of Branded Cities said: “The ability to activate award-worthy campaigns across two countries in three major media markets in real-time speaks to the power of the partnership between Ocean Outdoor and Branded Cities. The United will provide brands with unparalleled reach on a global scale while delivering a memorable and one-of-a-kind experience for audiences.
Nick Shaw, Ocean Outdoor Group Chief Revenue Officer said: “Digital out of home has become the lead media channel for big branding messages across the globe. Nothing can touch it in terms of the heady combination of reach and creative impact. The United delivers the very best of both for brands wanting to drive fame, saliency and build brand equity – the key functions of brand advertising.”
To celebrate the launch of The United, Branded Cities and Ocean Outdoor have launched a microsite to provide advertisers and agencies alike an engaging look at the premium network. The microsite may be visited by going to: the-united.info
About Branded Cities
Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier iconic digital and static signage across North America. The digital and static media assets span across eighteen of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Vancouver, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, Yonge – Dundas Square and Canada’s leading shopping centers. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”). Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean.
For more information visit: brandedcities.com or brandedcities.ca. Follow Branded Cities on Twitter (@brandedcities) and like us on Instagram.
Press Contact:
Vaibhav Gupta
President/Chief Operating Officer
602-224-3106
vgupta@brandedcities.com
About Ocean Outdoor:
A partner company of Atairos, the independent strategic investment company, Ocean Outdoor is the leading operator of digital out of home (DOOH) advertising across the UK, Northern and Continental Europe. The Group’s network of 4,000+ screens covers seven countries and 351 cities, with its technological capabilities delivering the most impactful and measurable DOOH brand and advertising experiences.
Ocean’s portfolio comprises of some of the most iconic locations including the Piccadilly Lights and the BFI IMAX and the company also works closely with high-profile landlords, including Landsec, Unibail-Rodamco-Westfield (URW), the BFI, Nuveen and the Canary Wharf Group, as well as major city councils on the development of its network.
To date the Group’s growth has been driven by tender wins and the rollout of new locations, as well acquisitions that complement the existing portfolio. Since 2018, Ocean has completed seven acquisitions which has enabled it to expand its UK footprint into the Netherlands, the Nordics and Germany.