The United: Branded Cities and Ocean Outdoor present transatlantic OOH live fashion spectacle
New York, NY–
The world’s most famous out of home advertising landmarks were a fitting choice for the first ever transatlantic live stream presented by the luxury fashion label Tom Ford from Milan Fashion Week.
The four screen simulcast was a collaboration between DOOH partners Branded Cities and Ocean Outdoor who operate The United, a super-premium digital out of home (DOOH) network.
For 30 minutes, the Fall/Winter Womenswear 2024-2025 collection took centre stage in three cities, the runway show appearing on the Nasdaq Tower and MiFi in Times Square, New York, The Moxy in Los Angeles and London’s Piccadilly Lights.
Tom Ford’s collection featured military style tailoring, sultry gowns and cat suits; the palette offset by a monochrome spotlit catwalk which played out across out of home (OOH) as it happened.
Wider OOH activations featured images from the label’s beauty collection, suggesting that the ready to wear collection is like being enveloped in Vanilla Sex.
“The United is the ideal canvas for luxury brands looking to make waves on both sides of the Atlantic. Iconic OOH lends itself to the spectacular, and what is more spectacular than a Tom Ford fashion show from Milan being broadcast live in the heart of London, New York and Los Angeles?” said Denise Levine, chief revenue officer of Branded Cities.
Ocean Outdoor chief revenue officer Nick Shaw said: “No other combination of outdoor screens can replicate the fame of The United. Tom Ford’s domination demonstrates the power of OOH to deliver brand saliency at scale.”
About Branded Cities
Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Edmonton, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, and Yonge – Dundas Square. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”). Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean.
For more information visit: brandedcities.com or brandedcities.ca. Follow Branded Cities on Twitter (@brandedcities) and like us on Instagram.
Press Contact:
Vaibhav Gupta
President/Chief Operating Officer
602-224-3106
vgupta@brandedcities.com
About Ocean Outdoor
A partner company of Atairos, the independent strategic investment company, Ocean Outdoor is the leading operator of digital out of home (DOOH) advertising across the UK, Northern and Continental Europe. The Group’s network of 4,000+ screens covers seven countries and 351 cities, with its technological capabilities delivering the most impactful and measurable DOOH brand and advertising experiences.
Ocean’s portfolio comprises of some of the most iconic locations including the Piccadilly Lights and the BFI IMAX and the company also works closely with high-profile landlords, including Landsec, Unibail-Rodamco-Westfield (URW), the BFI, Nuveen and the Canary Wharf Group, as well as major city councils on the development of its network.
To date the Group’s growth has been driven by tender wins and the rollout of new locations, as well acquisitions that complement the existing portfolio. Since 2018, Ocean has completed seven acquisitions which has enabled it to expand its UK footprint into the Netherlands, the Nordics and Germany.
Weekly Recap: Week of Feb. 6th
Other Notable Campaigns From This Week
Click on brand logos to view Sizzle Reels
Branded Cities to launch new digital spectacular media opportunity at New York’s Port Authority Midtown Bus Terminal
Branded Cities to play integral role in the reimagining of the Port Authority Midtown Bus Terminal in Manhattan in 2022
New York, NY– February 01, 2022 – Branded Cities, an iconic Out-of-Home media company, announced today that their first digital spectacular at Manhattan’s Port Authority Midtown Bus Terminal will launch in March of 2022. The deployment will be the first since Port Authority of New York and New Jersey awarded Branded Cities the exclusive right to develop and sell digital and spectacular advertising and integrated marketing campaigns at the Port Authority Midtown Bus Terminal and select areas at the George Washington Bridge Bus Station in Manhattan.
The digital spectacular, which will be located at the Port Authority Midtown Bus Terminal’s southeast corner at 8th Avenue and 40th Street, will provide advertisers with long site lines along the heavily trafficked 8th Avenue commuter corridor, with views as far back as Madison Square Garden and Moynihan Train Hall at Penn Station. At over 1,000 square feet, sized 42’ 6” high x 25’ 2” wide, the full-motion and dynamic screen will target a mix of high-income consumers and business professionals traveling through Midtown Manhattan.
“Delivering large format digital signage to Midtown Manhattan is a fantastic opportunity for both the Port Authority and Branded Cities and signals the first step in what will be a long and fruitful partnership,” said Steve Ellman, Chairman & Chief Executive Officer of Branded Cities.
“We’re excited to partner with Branded Cities as they work to enhance the overall customer experience with new digital advertising assets at the Port Authority Midtown Bus Terminal,” said Leah Bassknight, Assistant Director, Real Estate. “The dynamic digital displays will welcome millions of passengers and passersby annually who traverse through the busiest bus station in the world.”
About Branded Cities
Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Vancouver, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, Yonge – Dundas Square and Canada’s leading shopping centers. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”). Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean.
For more information visit: brandedcities.com, brandedcities.ca or ellmanco.com. Follow Branded Cities on Twitter (@brandedcities) and like us on Instagram.
Press Contact:
Vaibhav Gupta
President/Chief Operating Officer
602-224-3106
vgupta@brandedcities.com
About The Port Authority of New York and New Jersey:
Founded in 1921, the Port Authority of New York and New Jersey builds, operates, and maintains many of the most important transportation and trade infrastructure assets in the country. The agency’s network of aviation, ground, rail, and seaport facilities is among the busiest in the country, supports more than 550,000 regional jobs, and generates more than $23 billion in annual wages and $80 billion in annual economic activity. The Port Authority also owns and manages the 16-acre World Trade Center site, where the 1,776-foot-tall One World Trade Center is now the tallest skyscraper in the Western Hemisphere. The Port Authority receives no tax revenue from either the State of New York or New Jersey or from the City of New York. The agency raises the necessary funds for the improvement, construction or acquisition of its facilities primarily on its own credit. For more information or for updates from the Now Arriving blog, please visit http://www.panynj.gov.