Branded Cities announces a transformational digital and spectacular media opportunity at New York’s Port Authority Bus Terminal and George Washington Bridge Bus Station

Branded Cities to play integral role in reimagining of Port Authority properties in Manhattan

New York, NY– October 29, 2020 – Branded Cities (“BC”), an iconic Out-of-Home media company, announced today that after a highly-competitive RFP process, the Port Authority of New York and New Jersey has awarded Branded Cities an agreement with the exclusive right to develop and sell digital and spectacular advertising and integrated marketing campaigns at the Port Authority Bus Terminal and select areas at the George Washington Bridge Bus Station in Manhattan.

“This agreement with the Port Authority of New York and New Jersey loudly signals Branded Cities’ continued intention to be at the forefront of the Out-of-Home advertising industry,” said Steven Ellman, Chairman & Chief Executive Officer of BC. “These digital and spectacular signs will be seen by hundreds of thousands of consumers every day, offering our advertising partners a valuable audience to target, while providing the Port Authority and its visitors high profile amenities. We are committed to maximizing the revenue potential of all assets for the Port Authority and look forward to a long and prosperous partnership.”

“Today’s Board vote is a step forward in transforming our facilities and properties to provide a 21st century travel experience and allow for the creation of advanced displays that match the agency’s redevelopment across the region,” said Kevin O’Toole, Chairman of the Port Authority of New York and New Jersey. “Many of our facilities lack digital assets, which are key drivers for brands looking to advertise in New York and New Jersey. This contract will bring new brand partnerships that offer value to customers while delivering revenue to the Port Authority.”

“This contract advances two key priorities for the Port Authority: increased ad revenue and significant investment in modern digital infrastructure at our facilities,” said Rick Cotton, Executive Director of the Port Authority of New York and New Jersey. “Moving forward, these contracts will enable the Port Authority to better sell advertising rights to generate hundreds of millions of dollars in revenue, while travelers will benefit from the latest in digital display technology that allows for real-time alerts.”

The digital and spectacular signage deployment is anticipated to roll out in 2021. Branded Cities has aligned itself with the best vendors and sub-contractors for the project, which includes a strategic relationship with Heritage Outdoor Media who will be overseeing much of the construction and project management.

Once operational, the high-quality digital signage will provide the ability to dynamically update content based on real-time triggers and will allow for dominations of key areas throughout the Port Authority Bus Terminal and in select areas in the George Washington Bridge Bus Station. With a focus on enhancing customer experiences, screens will also provide informational services such as public service announcements, current news, weather, traffic conditions, as well as important emergency messaging.

About Branded Cities

Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Vancouver, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, Yonge – Dundas Square and Canada’s leading shopping centers. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”). Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean. For more information visit: brandedcities.cabrandedcities.com, or ellmanco.com.

Follow Branded Cities on Twitter (@brandedcities) and like us on Instagram.

Press Contact:
Vaibhav Gupta
EVP/Chief Operating Officer
602-224-3106
vgupta@brandedcities.com

 

About The Port Authority of New York and New Jersey:

Founded in 1921, the Port Authority of New York and New Jersey builds, operates, and maintains many of the most important transportation and trade infrastructure assets in the country. The agency’s network of aviation, ground, rail, and seaport facilities is among the busiest in the country, supports more than 550,000 regional jobs, and generates more than $23 billion in annual wages and $80 billion in annual economic activity. The Port Authority also owns and manages the 16-acre World Trade Center site, where the 1,776-foot-tall One World Trade Center is now the tallest skyscraper in the Western Hemisphere. The Port Authority receives no tax revenue from either the State of New York or New Jersey or from the City of New York. The agency raises the necessary funds for the improvement, construction or acquisition of its facilities primarily on its own credit.  For more information or for updates from the Now Arriving blog, please visit http://www.panynj.gov.


Branded Cities Amplifies their Premier Yonge & Dundas Offering with the Launch of 10 Dundas

The over 21,000 ft2 addition to Branded Cities’ Yonge & Dundas network includes a fully re-vamped curved digital spectacular, offering brands unparalleled creative potential.

Branded Cities proudly launches Canada’s one-of-a-kind iconic OOH media opportunity with the addition of 10 Dundas to their extensive offering in the heart of downtown Toronto. This premier media tower boasts two large digital spectaculars: one 8,343 ft2 curved display facing South, as well as one 2,145ft2 vertical display facing North. 10 Dundas also adds 4 iconic static spectaculars and an interior digital network to Branded Cities’ extensive OOH portfolio. This never before possible domination gives advertisers a unique creative advantage by providing their campaigns with over 50,000 ft2 of full motion digital and static signage available across three media towers from one vendor!

Best known for its abundant variety of entertainment options, Yonge & Dundas offers several world-class shopping and dining establishments with an average daily circulation of 158,540 people. Branded Cities’ media assets engulf Y&D with some of the largest digital & static spectaculars in Canada, including: 10 Dundas Street East (10D - 21,633 ft2), the Atrium on Bay Media Tower (AOB - 20,687 ft2) and the CF TEC Digital Tower (TEC – 8460 ft2). The three venues combined offer seven static and five full motion digital spectaculars in a variety of different packages to fit every brand’s needs.

Learn more about our distinctive offering at Yonge & Dundas below, and get started on planning your next campaign today at brandedcities.ca!

For all inquiries, please reach out to communications@brandedcities.com or (416)-408-0800.


Branded Cities tops the Multi-Platform and Mobile Integrated categories at the 8th Annual Ad Club Out-of-Home Showdown with clients Twitter/HBO & General Motors

Branded Cities tops the Multi-Platform and Mobile Integrated categories at the 8th Annual Ad Club Out-of-Home Showdown with clients Twitter/HBO & General Motors

Plus, for the 2nd year in a row, Branded Cities’ own Ari Zagury wins Out-of-Home Rep of the Year!

Branded Cities, a premier Out-of-Home (OOH) media company in North America, took home two awards at the Ad Club’s 8th annual OOH Showdown competition in Toronto earlier this month. The daylong event brings together the industry’s top media agencies, vendors and advertisers to recognize Canada’s best outdoor and place-based campaigns each year.

This year’s OOH Showdown consisted of six distinct categories, each attracting submissions from a record number of Canadian OOH media providers. Branded Cities took home two category awards: Multi-Platform with GM’s EV Charging Station campaign, and Mobile Integration for Twitter x HBO’s #ForTheThrone execution. Each of our winners showcased the power of Branded Cities’ extensive digital network – one with a live social wall on Canada’s Largest Digital Display at Yonge & Dundas Square and another with activations that highlighted the flexibility of our National Mall Network.

GM’s Chevy Bolt & Volt campaign was planned and purchased by media agency Carat, the #1 Global Media Network and market leader in digital and diversified media solutions. Twitter x HBO executed their campaign through DIVE Networks, integrating mobile capabilities to broadcast live Tweets that featured the hashtag #ForTheThrone during the highly anticipated season premiere of Game of Thrones.

“There’s always a buzz around our office whenever it comes time for Ad Club each year and the Showdown has become increasingly challenging,” states Bill McDonald, Vice President of Sales at Branded Cities Canada. “It’s great to see how our Account Executives and Clients work together to ramp up their campaigns with creative and innovative executions that break through the competition.”

“These awards really solidify Branded Cities’ position as an iconic, forward-thinking and creatively flexible media owner and we love having the opportunity to celebrate the work of our amazing clients,” states Ali Satchu, Vice President of Marketing at Branded Cities Canada.

In addition to the category awards, Branded Cities’ Account Executive Ari Zagury was awarded Rep of the Year for the second year in a row.

Best Multi-Platform Campaign – Video Submission:

Best Mobile Integrated Campaign – Video Submission:

To view all of our submissions to the 2019 Ad Club OOH Showdown, please visit our YouTube channel.

About The Advertising Club of Toronto (Ad Club)

The Advertising Club of Toronto is a not-for-profit organization that serves the advertising industry and all its related services, including media, creative, production, advertising and marketing. The AdClub’s mandate is to raise and distribute charitable funds by organizing events that present the newest ideas and developments in the advertising industry and create social and business networking opportunities for ad industry colleagues.

For more information, please visit their website.

About Branded Cities

Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Vancouver, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, Yonge – Dundas Square and Canada’s leading shopping centers. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”).  Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean. For more information visit: brandedcities.ca, brandedcities.com, or ellmanco.com.

Follow Branded Cities on Twitter (@brandedcities) and on Instagram.

Canadian Press Contact:
Ali Satchu
VP, Marketing
416 408 0800 ext 233
asatchu@brandedcities.com

American Press Contact:
Vaibhav Gupta
EVP/Chief Operating Officer
602-224-3106
vgupta@brandedcities.com


Branded Cities announces one-of-a-kind iconic digital and static media opportunity in Canada’s busiest intersection, Yonge and Dundas Square.

10 Dundas East is the newest addition to the Branded Cities asset portfolio dominating Dundas Square with unparalleled OOH Media and creative executions.

(TORONTO, CANADA – July 30, 2019) Branded Cities, a premier and iconic Out-of-Home (OOH) media company in North America, proudly announces their new affiliation with BentallGreenOak (Canada) Limited Partnership, a leading property management company in Canada. This relationship with BentallGreenOak expands Branded Cities iconic footprint in Dundas Square (Yonge & Dundas), Canada’s one of a kind iconic OOH digital media platform by adding 24,856 sq.ft. of signage including 10,995 sq.ft. of digital media and 13,861 sq. ft. of large format static.

“This agreement with BentallGreenOak represents the loud and powerful presence that Branded Cities continues to build across North America,” says Steve Ellman, Chairman & Chief Executive Officer of Branded Cities. “And with the neighboring digital Towers available at CF Toronto Eaton Centre (TEC) and the Atrium on Bay (AOB), advertisers will have the unique opportunity to reach 860,000 daily visitors with visually stimulating campaigns from any vantage point in the Square.” 

Located at the heart of Canada’s busiest intersection, 10 Dundas East is an iconic, animated and desirable commercial hub offering incredible advertising opportunities, fine dining and restaurant chains, as well as Toronto’s second highest-grossing movie theatre, Cineplex VIP Cinemas.

Angelo Di Palma, Principal, Portfolio Manager for BentallGreenOak states, “We are excited to partner with Branded Cities to deliver new, highly engaging opportunities for advertisers at 10 Dundas East in the heart of one of Canada’s most vibrant and visited commercial districts.”

Neighbouring 10 Dundas East is Yonge-Dundas Square, a bustling entertainment, dining and public gathering spot. Dundas Square sponsors more than 200 events annually and is in extremely close proximity to popular landmarks such as Ryerson University, Massey Hall and Ed Mirvish Theatre. Most notably, on the southeast corner of Yonge-Dundas Square is North America’s largest mall, CF Toronto Eaton Centre, with an annual footfall exceeding 50 million.

The addition of 10 Dundas East aligns perfectly with the success of Branded Cities’ 20-year celebration in the North American Out-of-Home Industry. By anticipating and meeting specific needs and interests of advertisers, the partnership with BentallGreenOak further solidifies Branded Cities’ position at the forefront of the OOH Industry. The new engagement will commence upon the expiration of the existing media agreement.

About BentallGreenOak
BentallGreenOak is a leading, global real estate investment management advisor and a globally-recognized provider of real estate services. BentallGreenOak serves the interests of more than 750 institutional clients with approximately $46 billion USD of assets under management (proforma as of March 31, 2019) and expertise in the asset management of office, retail, industrial and multi-residential property across the globe. BentallGreenOak has offices in 22 cities across nine countries and three continents with deep, local knowledge, experience, and extensive networks in the regions where we invest and manage real estate assets on behalf of our clients. BentallGreenOak is a part of SLC Management which is the institutional alternatives asset management business of Sun Life Financial Inc.
 
BentallGreenOak includes BentallGreenOak (Canada) Limited Partnership, BentallGreenOak (U.S.) Limited Partnership and the real estate and commercial mortgage investment groups of certain of their affiliates, all of which comprise a team of real estate professionals spanning multiple legal entities. The assets under management shown above include real estate equity and mortgage investments of the companies within BentallGreenOak.
 
For more information, please visit www.bentallgreenoak.com
 
About Branded Cities
Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Vancouver, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, Yonge – Dundas Square and Canada’s leading shopping centers. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”).  Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean. For more information visit: brandedcities.ca, brandedcities.com, or ellmanco.com.

Follow Branded Cities on Twitter (@brandedcities) and like us on Instagram.

Canadian Press Contact:
Ali Satchu
VP, Marketing
416 408 0800 ext 233
asatchu@brandedcities.com

American Press Contact:
Vaibhav Gupta
EVP/Chief Operating Officer
602-224-3106
vgupta@brandedcities.com


Branded Cities and Cadillac Fairview roll-out a new digital spectacular network at the CF Toronto Eaton Centre

Branded Cities and Cadillac Fairview (CF) continue to elevate the mall shopping experience with CF Toronto Eaton Centre’s (TEC) newly built digital spectacular network featuring 5 new installations: South Elevator, Central Elevator (2 screens), Service Desk and the stunning curved digital by the Urban Eatery food court escalator.

CF Toronto Eaton Centre is North America’s busiest mall, seeing over 53 million visitors annually with more than 250 retail stores. The launch of the eye-catching TEC digital spectacular network provides advertisers with an excellent opportunity to captivate and connect with shoppers directly on their path-to-purchase. The mall boasts high dwell times and offers brands the ability to engage with audiences who are already in a shopping frame of mind.

Branded Cities’ digital network is the most flexible and responsive advertising platform with up-to-the-minute product messaging to key audiences. It delivers a high recall for brand campaigns as well, prompting consumers to make purchases after seeing an advertisement. The addition of the TEC digital spectaculars will provide a memorable brand experience to CF Toronto Eaton Centre’s highly-active shoppers.

Branded Cities’ Bay-Dundas digital exterior spectacular will also be added to the TEC digital spectacular network allowing advertisers the opportunity to reach consumers both inside the mall as well as in Toronto’s most walkable neighbourhood – The Bay Street Corridor.

To learn more about digital advertising opportunities at Toronto Eaton Centre, Bay-Dundas and other landmark venues across Canada, please visit our website at brandedcities.ca or contact:

E: communications@brandedcities.com
P: 416 408 0800


Branded Cities, the Pioneer of Renowned Yonge-Dundas Square - a Toronto attraction and OOH Signage Landmark, Celebrates 20 years in the North American Out-of-Home Industry

The special milestone is made sweeter with the launch of a brand new website featuring robust campaign planning tools.

Branded Cities, a premier and iconic Out-of-Home (OOH) media company in North America, announces the celebration of 20 years in the OOH industry. Founded in 1999 in a single market, Branded Cities has grown immensely, now with nine sales offices in twenty markets boasting an inventory of nearly 3,000 assets, including some of the most sought-after, recognizable displays in key markets within Canada and the United States. Landmark locations include Toronto’s Yonge-Dundas Square, New York’s Times Square, Harmon Corner in Las Vegas, Downtown Chicago, West Hollywood in Los Angeles, Market Street in Philadelphia, and Washington DC, to name a few. To commemorate this milestone, the company is debuting a new website to showcase the Branded Cities inventory and features a one-of-a-kind campaign planning tool designed specifically for media buyers and advertisers - brandedcities.com & brandedcities.ca.

Branded Cities’ journey began in 1999 when it conceived and subsequently obtained approval to build a landmark, 223-foot-tall, advertising tower in downtown Toronto, Canada. The Atrium on Bay Media Tower became the first media structure in, and the catalyst which initiated, the City of Toronto’s Yonge-Dundas Square, a bustling entertainment, dining, and public gathering spot. Since then, Branded Cities has expanded throughout Canada and the U.S., with over seventy employees throughout North America. In addition, the company has been recognized and awarded for various exceptional OOH campaign executions throughout the years.

Atrium on Bay out of home media tower at the Corner of Yonge and Dundas in Toronto. Progression and build

“In our 20-year history we’ve accomplished so much, from the inception of Yonge-Dundas Square to erecting some of the most well-known and beloved billboards across North America. I’m confident that there will be even more accomplishments, more firsts, and more iconic OOH inventory as we continue to grow and innovate,” states Steven Ellman, Chairman & Chief Executive Officer of Branded Cities. “We have the team, experience, and proven ability to make it happen. But above all we continue to have an unwavering passion for the OOH industry, as much as we did back in 1999!”

To mark this milestone anniversary, Branded Cities has launched a new website that boasts inventory insights, a robust mapping and campaign planning tool, resources, OOH research, case studies, and more. With a click of a button, the mapping and campaign planning tool is an easy and intuitive way to discover Branded Cities’ assets, but most importantly, it empowers advertisers to instantly submit a request for a proposal for desired assets and timeframe.

Over the last two decades, Branded Cities has stayed in the forefront of the OOH industry by focusing on iconic and high impact inventory in landmark locations offering clients a full-scale solution and expansive coverage. Upholding their continuous commitment to growth and innovation, Branded Cities has expanded with the rollout of digital assets in all Cadillac Fairview Shopping Centres across Canada, launched a new digital spectacular network in Union Station, is currently developing West Edmonton Mall, operates a 1,750 shelter street furniture network, operates over a hundred digital billboards in Western Canada, has acquired a substantial portion of Red Star Outdoor’s Downtown Chicago iconic billboard inventory, operates the famed Harmon Corner 306’ iconic digital spectacular in Las Vegas, launched digital spectaculars in Philadelphia’s East Market in addition to our new digital network in Washington, DC, and further expanded its dominant digital platform of Times Square.

While the company has continuously developed their OOH inventory, in recent years it has broadened its scope to incorporate the interaction and measurability of mobile technology with the mass broadcasting power of outdoor media, signing an exclusive agreement with NinthDecimal, a leading mobile marketing platform. Branded Cities’ 20-year success is driven by anticipating and meeting the specific needs and interests of advertisers, with a focus on consistent quality and innovation.


Branded Cities Acquires Chicago Billboard from Red Star Outdoor

Acquisition enhances Branded Cities’ Chicago presence

New York, NY– February 21, 2019 – Branded Cities (“BC”), a premier Out-of-Home and iconic media company in North America, today announced the acquisition of a Lincoln Park neighborhood spectacular of Red Star Outdoor, further increasing its footprint in the Chicago market.
The all-cash deal for the sign located at Clybourn and Webster brings BC’s total of iconic billboard faces in Chicago to 22 and solidifies BC’s presence throughout the downtown core in Chicago.

“We are pleased to add an additional iconic asset to our existing portfolio of Chicago inventory,” said Steven Ellman, Chairman & Chief Executive Officer of BC. “This highly visible spectacular in the desirable Lincoln Park neighborhood will provide brands the opportunity to reach and engage with audiences as they experience life.”

Financial terms were not disclosed.


Branded Cities and Signpatico partner to offer agencies and advertisers the second largest digital Out-of-Home network in Western Canada

Toronto, Canada - Branded Cities, a premier Out-Of-Home and iconic media company in North America, and Signpatico, a leader in Western Canada’s digital Out-of-Home media, have signed an exclusive sales and marketing agreement to offer brands an expansive and impactful digital signage network across Western Canada’s major markets.

The existing Branded Cities inventory in Western Canada will receive a significant boost with the addition of Signpatico digital assets, which includes over 250 digital faces throughout Alberta, Saskatchewan, Manitoba and British Columbia. The partnership will provide advertisers with the broadest digital footprint, reaching valuable audiences across the expansive geographic area of Western Canada. Signpatico digital signage locations have been strategically selected for their high reach and frequency of consumer visit, creating maximum impressions for advertisers.

Additionally, the digital network is equipped with dynamic capabilities designed to draw attention and engage audiences. Advertisers will be able to bring their brand to life with capabilities including day parting, user-generated content, weather triggered advertising, social media, live scores, countdowns, trends, and board dominations.

"Signpatico is excited to commence its partnership with Branded Cities, aligning our platforms to create new opportunities in the marketplace for clients to present their brand to consumers,” states James McDonnell, President & CEO of Signpatico.

Further to this, Adam Butterworth, President of Branded Cities Canada adds, “we are delighted to be partnered with Signpatico. Both companies are challenger brands in the Out-of-Home industry and together we bring a strong and robust digital Out-of-Home network, and a real alternative to what is currently available in the western market. Through this strategic partnership we look forward to empowering advertisers and helping grow brands with this impactful digital network.”

This announcement follows the recent injection of Shamrock Capital’s growth investment to continue the expansion trajectory of Branded Cities across North America.

 

About Branded Cities:
Branded Cities, a subsidiary of EL Media, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Las Vegas, Los Angeles, Toronto, Vancouver, Montreal, and many more) and are situated in the country’s most valuable Out-of-Home environments such as, Times Square, the Las Vegas Strip, West Hollywood, Union Station, Yonge - Dundas Square, and Canada’s leading shopping centres. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”). Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean. For more information visit: brandedcities.com, brandedcities.ca, or ellmanco.com.

 

About Signpatico Sales Ltd:
A subsidiary of Signpatico Outdoor Inc, Signpatico Sales Ltd is an Out of Home media focused company, with a Western Canadian reach. With the 2nd largest DOOH media placement offering in Western Canada, Signpatico offers clients unique market positioning in their media interests. For more information on Signpatico, please visit www.signpatico.com.

 

For additional information, please contact:
Adam Butterworth | President
abutterworth@brandedcities.com
(416) 408-0800

BrandedCities.ca