Branded Cities Acquires Chicago Billboard from Red Star Outdoor
Acquisition enhances Branded Cities’ Chicago presence
New York, NY– February 21, 2019 – Branded Cities (“BC”), a premier Out-of-Home and iconic media company in North America, today announced the acquisition of a Lincoln Park neighborhood spectacular of Red Star Outdoor, further increasing its footprint in the Chicago market.
The all-cash deal for the sign located at Clybourn and Webster brings BC’s total of iconic billboard faces in Chicago to 22 and solidifies BC’s presence throughout the downtown core in Chicago.
“We are pleased to add an additional iconic asset to our existing portfolio of Chicago inventory,” said Steven Ellman, Chairman & Chief Executive Officer of BC. “This highly visible spectacular in the desirable Lincoln Park neighborhood will provide brands the opportunity to reach and engage with audiences as they experience life.”
Financial terms were not disclosed.
Branded Cities unveils a stunning four-sided digital spectacular in Union Station’s new 25,000 sq. ft. Food Court
The newly revitalized Union Station, Canada’s busiest building and major commuter hub, opened the much-anticipated food court featuring 25,000 square feet emporium (600+ capacity) and Branded Cities’ unmissable four-side digital spectacular.
The eye-catching digital spectacular is centrally located within the new food court and boasts four synced digital displays for a total of 365 square feet. The digital spectacular is part of the Union Station Digital Network which features eight digital columns in the busy York St. GO Concourse and eight digital screens in the heavily used York St. East Teamway. Together, the digital network offers comprehensive coverage of high traffic, high dwell time areas within the station and empowers brands to deliver their messaging frequently and with impact. In addition, advertisers can leverage robust digital capabilities including social media live feeds,real-time conditional triggers, and tailored content, to create memorable brand experiences and deliver relevant content to desired audiences.
Union Station is a key commuter hub, connecting the suburbs and neighbouring communities to the Toronto downtown core. The building sees 300,000 passengers daily – more passengers than Pearson International, Canada’s busiest airport. The audience at Union Station represents 86% of the Greater Toronto Area, including the demographics – Urban Young (millennials, young professionals), Suburban Upscale (MOPEs, high earners) and Urban Upscale (Toronto locals, professionals, affluent) on route to GO and VIA Rail platforms, the Financial District, shopping destinations, and major attractions such as the CN Tower, Ripley’s Aquarium, Scotiabank Arena, Rogers Centre, and more. In addition to the new food court, Union Station now boasts more than 100 must-visit shops and food options, including marquee restaurants and a curated fresh market, attracting locals and visitors alike.
To learn more about advertising opportunities at Union Station and other landmark venues across Canada, please contact:
E: communications@brandedcities.com
P: 416 408 0800
