Diriyah evokes The City of Earth with first ever transatlantic OOH showcase
New York, NY– Diriyah is the inaugural launch partner for The United, a super-premium transatlantic DOOH broadcast network developed by Branded Cities and Ocean Outdoor.
This first of its kind international showcase tells the story of Diriyah, The City of Earth, marking the historic destination’s transformation into one of the world’s foremost tourism experiences.
A limited opportunity due to the highly demanded nature of the sites, The United includes Los Angeles’ The Moxy, the Nasdaq Tower and Midtown Financial in New York’s Times Square and London’s Piccadilly Lights.
Breaking for seven days from November 27, the OOH work includes a 30-minute, simultaneous domination (on November 28), timed to play out at 1.30pm in LA, 4.30pm in New York and 9.30pm GMT in London.
Working with media partners in outdoor and publishing, chosen for their ability to push boundaries and break new ground through media firsts and best in class activations, the creative taps into Diriyah’s unique mix of grace, subtlety, quality and charm.
Kiran Jay Haslam, chief marketing officer of Diriyah Company, commented: “We are thrilled to be working with our partners, Ocean and Branded Cities, to bring Diriyah to life globally, introducing ‘The City of Earth’ to an entirely new audience and building our community across the world.”
Denise Levine, chief revenue officer of Branded Cities, added: “The United will provide brands such as Diriyah unparalleled reach on a global scale while delivering a memorable and one-of-a-kind experience for audiences.”
The United was developed as a collaboration between Ocean and Branded Cities to showcase latest DOOH technologies and immersive formats like and Dreamroom 3D and Deepscreen®. It includes a range of social amplification tools to drive the combined estimated 17.3 million impacts, reaching a global digital audience with a proven extended audience of tens of millions on social media, a phenomenon that has seen DOOH become a central element for brands digitally and via popular social sharing channels.
Nick Shaw, chief revenue officer of Ocean Outdoor, said: “The United offers Diriyah a chance to create global fame, transporting audiences to the birthplace of the Kingdom using the breadth, reach and prestige of OOH on a superb scale.”
Piccadilly Lights London
The Moxy Los Angeles
MiFi New York
Nasdaq New York
About Branded Cities
Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Edmonton, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, and Yonge – Dundas Square. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”). Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean.
For more information visit: brandedcities.com or brandedcities.ca. Follow Branded Cities on 𝕏 (@brandedcities) and like us on Instagram.
Press Contact:
Vaibhav Gupta
President/Chief Operating Officer
602-224-3106
vgupta@brandedcities.com
About Ocean Outdoor
A partner company of Atairos, the independent strategic investment company, Ocean Outdoor is the leading operator of digital out of home (DOOH) advertising across the UK, Northern and Continental Europe. The Group’s network of 4,000+ screens covers seven countries and 351 cities, with its technological capabilities delivering the most impactful and measurable DOOH brand and advertising experiences.
Ocean’s portfolio comprises of some of the most iconic locations including the Piccadilly Lights and the BFI IMAX and the company also works closely with high-profile landlords, including Landsec, Unibail-Rodamco-Westfield (URW), the BFI, Nuveen and the Canary Wharf Group, as well as major city councils on the development of its network.
To date the Group’s growth has been driven by tender wins and the rollout of new locations, as well acquisitions that complement the existing portfolio. Since 2018, Ocean has completed seven acquisitions which has enabled it to expand its UK footprint into the Netherlands, the Nordics and Germany.
Branded Cities to Launch New Digital Transit Network at Manhattan’s Midtown Bus Terminal
New York, NY– November 00, 2023 – Branded Cities, North America’s premier Out-of-Home and iconic media company, announced today their plans to launch a new and exclusive transit network located at Port Authority’s Midtown Bus Terminal in the first quarter of 2024. The digital network is complementary to the existing assets that Branded Cities manages at the Midtown Bus Terminal as well as the Port Authority’s George Washington Bridge Bus Station.
The network of five digital units will be located at key, high-traffic areas throughout the Midtown Bus Terminal. Installation work has recently begun and when ready, the five digital units will be capable of supporting a large variety of Out-of-Home executions such as live feeds, dynamic content, Dreamroom 3D creative and will be available programmatically on participating supply-side platforms (SSPs).
“This digital network is the natural evolution of our partnership with the Port Authority of New York and New Jersey after the installation of our Landmark static spectacular and 8th Avenue Digital spectaculars on the Midtown Bus Terminal’s exterior,” said Denise Levine, Chief Revenue Officer of Branded Cities. “Additionally, this network further enhances Branded Cities’ growing position in the Out-of-Home transit space with inventory located at various Washington D.C. WMATA stations, as well as our coverage throughout Union Station Toronto, Canada’s busiest building.”
“Our partnership with Branded Cities continues to bring a high value advertising network to the Midtown Bus Terminal with the addition of these digital screens,” said Paul Fleuranges, Port Authority real estate advertising manager. “Advertising brands looking to connect with on-the-go commuters in the heart of Midtown with relevant messaging should look no further than these state-of-the-art screens.”
Manhattan’s Midtown Bus Terminal is a major transit hub in New York City and can lay claim to being the largest of its kind in the Western Hemisphere and the busiest in the world by volume of traffic. Located at the intersection of the highly trafficked 42nd Street and 8th Avenue, the Midtown Bus Terminal welcomes over 65 million people through its doors, almost all of which come from the affluent suburbs surrounding Manhattan. Branded Cities’ digital network will be front and center to these commuters as they begin and end their daily journeys.
About Branded Cities
Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Vancouver, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, Yonge – Dundas Square and Canada’s leading shopping centers. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”). Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean.
For more information visit: brandedcities.com or brandedcities.ca. Follow Branded Cities on Twitter (@brandedcities) and like us on Instagram.
Press Contact:
Vaibhav Gupta
President/Chief Operating Officer
602-224-3106
vgupta@brandedcities.com
