The United: Branded Cities and Ocean Outdoor present transatlantic OOH live fashion spectacle

New York, NY–

The world’s most famous out of home advertising landmarks were a fitting choice for the first ever transatlantic live stream presented by the luxury fashion label Tom Ford from Milan Fashion Week.

The four screen simulcast was a collaboration between DOOH partners Branded Cities and Ocean Outdoor who operate The United, a super-premium digital out of home (DOOH) network.

For 30 minutes, the Fall/Winter Womenswear 2024-2025 collection took centre stage in three cities, the runway show appearing on the Nasdaq Tower and MiFi in Times Square, New York, The Moxy in Los Angeles and London’s Piccadilly Lights.

Tom Ford’s collection featured military style tailoring, sultry gowns and cat suits; the palette offset by a monochrome spotlit catwalk which played out across out of home (OOH) as it happened.

Wider OOH activations featured images from the label’s beauty collection, suggesting that the ready to wear collection is like being enveloped in Vanilla Sex.

“The United is the ideal canvas for luxury brands looking to make waves on both sides of the Atlantic. Iconic OOH lends itself to the spectacular, and what is more spectacular than a Tom Ford fashion show from Milan being broadcast live in the heart of London, New York and Los Angeles?” said Denise Levine, chief revenue officer of Branded Cities.

Ocean Outdoor chief revenue officer Nick Shaw said: “No other combination of outdoor screens can replicate the fame of The United. Tom Ford’s domination demonstrates the power of OOH to deliver brand saliency at scale.”

About Branded Cities

Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Edmonton, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, and Yonge – Dundas Square. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”).  Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean.

For more information visit: brandedcities.com or brandedcities.ca. Follow Branded Cities on Twitter (@brandedcities) and like us on Instagram.

Press Contact:
Vaibhav Gupta
President/Chief Operating Officer
602-224-3106
vgupta@brandedcities.com

About Ocean Outdoor

A partner company of Atairos, the independent strategic investment company, Ocean Outdoor is the leading operator of digital out of home (DOOH) advertising across the UK, Northern and Continental Europe. The Group’s network of 4,000+ screens covers seven countries and 351 cities, with its technological capabilities delivering the most impactful and measurable DOOH brand and advertising experiences.

Ocean’s portfolio comprises of some of the most iconic locations including the Piccadilly Lights and the BFI IMAX and the company also works closely with high-profile landlords, including Landsec, Unibail-Rodamco-Westfield (URW), the BFI, Nuveen and the Canary Wharf Group, as well as major city councils on the development of its network.

To date the Group’s growth has been driven by tender wins and the rollout of new locations, as well acquisitions that complement the existing portfolio. Since 2018, Ocean has completed seven acquisitions which has enabled it to expand its UK footprint into the Netherlands, the Nordics and Germany.