Branded Cities tops the Multi-Platform and Mobile Integrated categories at the 8th Annual Ad Club Out-of-Home Showdown with clients Twitter/HBO & General Motors
Branded Cities tops the Multi-Platform and Mobile Integrated categories at the 8th Annual Ad Club Out-of-Home Showdown with clients Twitter/HBO & General Motors
Plus, for the 2nd year in a row, Branded Cities’ own Ari Zagury wins Out-of-Home Rep of the Year!
Branded Cities, a premier Out-of-Home (OOH) media company in North America, took home two awards at the Ad Club’s 8th annual OOH Showdown competition in Toronto earlier this month. The daylong event brings together the industry’s top media agencies, vendors and advertisers to recognize Canada’s best outdoor and place-based campaigns each year.
This year’s OOH Showdown consisted of six distinct categories, each attracting submissions from a record number of Canadian OOH media providers. Branded Cities took home two category awards: Multi-Platform with GM’s EV Charging Station campaign, and Mobile Integration for Twitter x HBO’s #ForTheThrone execution. Each of our winners showcased the power of Branded Cities’ extensive digital network – one with a live social wall on Canada’s Largest Digital Display at Yonge & Dundas Square and another with activations that highlighted the flexibility of our National Mall Network.
GM’s Chevy Bolt & Volt campaign was planned and purchased by media agency Carat, the #1 Global Media Network and market leader in digital and diversified media solutions. Twitter x HBO executed their campaign through DIVE Networks, integrating mobile capabilities to broadcast live Tweets that featured the hashtag #ForTheThrone during the highly anticipated season premiere of Game of Thrones.
“There’s always a buzz around our office whenever it comes time for Ad Club each year and the Showdown has become increasingly challenging,” states Bill McDonald, Vice President of Sales at Branded Cities Canada. “It’s great to see how our Account Executives and Clients work together to ramp up their campaigns with creative and innovative executions that break through the competition.”
“These awards really solidify Branded Cities’ position as an iconic, forward-thinking and creatively flexible media owner and we love having the opportunity to celebrate the work of our amazing clients,” states Ali Satchu, Vice President of Marketing at Branded Cities Canada.
In addition to the category awards, Branded Cities’ Account Executive Ari Zagury was awarded Rep of the Year for the second year in a row.
Best Multi-Platform Campaign – Video Submission:
Best Mobile Integrated Campaign – Video Submission:
To view all of our submissions to the 2019 Ad Club OOH Showdown, please visit our YouTube channel.
About The Advertising Club of Toronto (Ad Club)
The Advertising Club of Toronto is a not-for-profit organization that serves the advertising industry and all its related services, including media, creative, production, advertising and marketing. The AdClub’s mandate is to raise and distribute charitable funds by organizing events that present the newest ideas and developments in the advertising industry and create social and business networking opportunities for ad industry colleagues.
For more information, please visit their website.
About Branded Cities
Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Vancouver, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, Yonge – Dundas Square and Canada’s leading shopping centers. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”). Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean. For more information visit: brandedcities.ca, brandedcities.com, or ellmanco.com.
Follow Branded Cities on Twitter (@brandedcities) and on Instagram.
Canadian Press Contact:
Ali Satchu
VP, Marketing
416 408 0800 ext 233
asatchu@brandedcities.com
American Press Contact:
Vaibhav Gupta
EVP/Chief Operating Officer
602-224-3106
vgupta@brandedcities.com
Branded Cities and clients, CBC and Twitter x Adidas, named top Out-of-Home campaigns in respective categories at Ad Club’s 7th annual OOH Showdown
Plus, one of Branded Cities’ own wins Rep of the Year, Ari Zagury
Branded Cities, a premier Out-of-Home (OOH) media company in North America, in collaboration with its clients, has won two awards at Advertising Club’s 7th annual OOH Showdown competition held at the Sheraton Hotel, Toronto. The competition recognizes and honours the best and most innovative Out-of-Home campaigns executed in Canada over the past year.
The OOH Showdown consisted of seven distinct categories, attracting submissions from a variety of top Canadian OOH media providers. Branded Cities took home two awards for the categories: Large Format Digital Billboard for CBC’s crime drama, Caught, and the Mobile Integration category for Twitter x adidas’ #WorldCup campaign. Both campaigns incorporated digital displays at Yonge-Dundas Square, including Canada’s largest, the TEC Media Tower.
The Caught campaign was planned and purchased by media agency Initiative, a full-service global media agency built to grow brands through culture. Twitter x adidas was executed through DIVE Networks, integrating mobile capabilities that broadcasted live #WorldCup Tweets during quarter, semi and final #WorldCup matches on the OOH displays, including digital directories in CF Toronto Eaton Centre. The campaigns generated excitement and buzz in Toronto’s landmark, Yonge-Dundas Square and beyond, and saw impressive results.
“Each year the OOH campaigns submitted to Ad Club’s OOH Day competition become increasingly more creative and innovative, breaking through the cluttered media space,” states Bill McDonald, Vice President of Sales at Branded Cities Canada. “We are proud to share this recognition from Ad Club with our inspired clients, who not only leveraged the sheer size of our iconic media but embraced the power of Digital Out-of-Home and its unique capabilities to create unmissable, award-winning campaigns.”
“These awards are proof that combining iconic media and creative execution can drive powerful and winning outcomes. It also solidifies our position as an iconic, forward-thinking, and creatively flexible media owner,” states Ali Satchu, Vice President of Marketing at Branded Cities Canada.
In addition to winning the two awards, Branded Cities’ Ari Zagury was awarded Rep of the Year for his exceptional work with clients, iconic and leading brands, which leverage the high impact and brand building abilities of the OOH medium.
For a list of all Branded Cities OOH campaign video submissions, please visit Branded Cities’ YouTube channel.
Branded Cities takes home two awards at the Canadian Marketing Association Awards Gala
Branded Cities Canada, a premier Out-Of-Home and iconic media company in North America, has taken home two bronze awards at the 50th-anniversary special edition of the Canadian Marketing Associations (CMA) Awards, Canada’s #1 Marketing Awards. This is the second 2017 award competition in which Branded Cities has been recognized and awarded for their work in the Out-of-Home industry.
The CMA awards is a celebration of the outstanding work produced by the partnership between client and agency, and are open to both members and non-members in 54 marketing-related categories. CMA award judges, experienced senior marketers who represent Canada’s top marketing talent, evaluated hundreds of submissions from across Canada and in all marketing disciplines. Branded Cities was presented the bronze award in the Direct Engagement (Direct 1:1 & Loyalty) – Business Products & Services category and, most notably, took home the bronze in the Data Marketing category. Both awards recognized the one-of-a-kind Street Furniture Planning Tool that leveraged Environics Analytics (EA) data, incorporating data on demographics, values and lifestyles characteristics. The tool enables Branded Cities customers to select transit shelter media based on their ability to reach a target audience.
“Considering our stellar performance at The Advertising Club of Toronto’s annual OOH Showdown and now the pair of CMA awards, this has undoubtedly been an exceptional year for Branded Cities, unmatched by any other Canadian Out-of-Home media company,” states Adam Butterworth, President of Branded Cities. “More importantly, these recognitions and awards substantiate our place at the forefront of ideation and execution in Canadian Out-of-Home advertising.”
“Using customer insights to target audiences with specific Out-of-Home media assets has been a game changer for Branded Cities,” says Jan Kestle, President of Environics Analytics. “The success of this innovative marketing tool is not only turning heads on the street.”
Earlier this year, Branded Cities took home four awards at the Ad Club’s OOH Showdown, which recognizes and honours the best and most innovative Out-of-Home campaigns executed in Canada over the past year. The four awards are now joined by the two CMA bronze awards at the head office in Toronto; a great reminder as the year concludes of the many achievements Branded Cities has earned for their work in the Out-of-Home industry.
To learn more about Branded Cities award-winning campaigns, visit: brandedcities.ca/audiences/case-studies
Branded Cities dominates at Ad Club’s OOH Showdown, taking home 4 of 9 award categories
Branded Cities, in collaboration with its clients, takes home four awards and several top two contender recognitions at Ad Club’s 6th annual OOH Showdown
Branded Cities Canada, a premier Out-Of-Home and iconic media company in North America, in collaboration with its clients, has won four awards at Advertising Club’s 6th annual OOH Showdown competition held at Arcadian Court, Toronto. The competition recognizes and honours the best and most innovative Out-of Home campaigns executed in Canada over the past year.
The OOH Showdown consisted of nine distinct categories, attracting submissions from a variety of top Canadian OOH media providers. Branded Cities took home four awards for the categories: Large Format Static Billboard for the Golden Horseshoe billboard, Street Level/ Transit/ Transportation for the Moosehead 150 campaign, Non-traditional Out-of-Home Advertising formats for Masterbrand 2017, and Multi –Platform Campaign for the Nordstrom Toronto Store Openings 2016.
“This year’s competition was fierce, with brilliant campaigns and excellent use of the OOH medium – reaching and engaging audiences in creative and memorable ways,” states Bill McDonald, Vice President of National Sales at Branded Cities Canada. “With such competition, it’s a great honour to have been recognized in almost all categories and to have taken home four awards; a true testament to our iconic media assets, our creative flexibility and the ingenuity of our clients.”
Further to this, Adam Butterworth, President of Branded Cities, adds “We could not have won without the collaboration of our media agency clients, bringing forward clever, fun, and impactful campaigns that effectively used our iconic media assets.”
In addition to winning four awards, Branded Cities was a top two contender in another four categories: Large Format Digital Billboard, Experiential, Mobile Integration, and Canada 150. For a list of all Branded Cities OOH campaign video submissions, please visit: brandedcities.ca/audiences/case-studies/
ABOUT BRANDED CITIES NETWORK:
Branded Cities Network, a subsidiary of EL Media, is a fully integrated, digital, spectacular signage media company. BCN’s current U.S. platform includes New York, Los Angeles, Philadelphia, Phoenix, Las Vegas and Denver. BCN is owned by The Ellman Companies and Cantor Fitzgerald. Ellman is a privately owned media, real estate and investments company founded in 1972 with diverse ownership interests throughout the U.S., Canada and the Caribbean. For more information visit: brandedcities.com or ellmanco.com. Cantor Fitzgerald is a preeminent capital markets investment bank serving more than 5,000 institutional clients around the world, recognized for its strengths in fixed income and equity capital markets, investment banking services, prime brokerage and commercial real estate financing. For more information please visit: cantor.com.