Hottest trend in advertising
Is the hottest trend in advertising in 2018 #billboards? Branded Cities and The Hustle certainly think so: http://ow.ly/oCt230mRHwD #OOH #DOOH
OOH is an amplifier.
#OOH is an amplifier. That is why we partnered with one of the best in the industry, NinthDecimal, to bring a unified approach to #ooh and #mobile. They are #bettertogether.
OOH is the perfect "vehicle" to reach auto intenders.
With nearly 20 million automobiles sold throughout North America every year, #ooh is the perfect “vehicle” to reach auto intenders.
Digital OOH is dynamic, flexible, engaging.
OOH continues to be the always "on" medium
#OOH continues to be the always “on” medium and more relevant as we become more and more reliant on digital as a population. Read more here: http://ow.ly/I95y30mAl7f
OOH have direct impacts on social media
#OOH and #DOOH have direct impacts on #social media as seen in this recent OkCupid campaign.
Branded Cities and clients, CBC and Twitter x Adidas, named top Out-of-Home campaigns in respective categories at Ad Club’s 7th annual OOH Showdown
Plus, one of Branded Cities’ own wins Rep of the Year, Ari Zagury
Branded Cities, a premier Out-of-Home (OOH) media company in North America, in collaboration with its clients, has won two awards at Advertising Club’s 7th annual OOH Showdown competition held at the Sheraton Hotel, Toronto. The competition recognizes and honours the best and most innovative Out-of-Home campaigns executed in Canada over the past year.
The OOH Showdown consisted of seven distinct categories, attracting submissions from a variety of top Canadian OOH media providers. Branded Cities took home two awards for the categories: Large Format Digital Billboard for CBC’s crime drama, Caught, and the Mobile Integration category for Twitter x adidas’ #WorldCup campaign. Both campaigns incorporated digital displays at Yonge-Dundas Square, including Canada’s largest, the TEC Media Tower.
The Caught campaign was planned and purchased by media agency Initiative, a full-service global media agency built to grow brands through culture. Twitter x adidas was executed through DIVE Networks, integrating mobile capabilities that broadcasted live #WorldCup Tweets during quarter, semi and final #WorldCup matches on the OOH displays, including digital directories in CF Toronto Eaton Centre. The campaigns generated excitement and buzz in Toronto’s landmark, Yonge-Dundas Square and beyond, and saw impressive results.
“Each year the OOH campaigns submitted to Ad Club’s OOH Day competition become increasingly more creative and innovative, breaking through the cluttered media space,” states Bill McDonald, Vice President of Sales at Branded Cities Canada. “We are proud to share this recognition from Ad Club with our inspired clients, who not only leveraged the sheer size of our iconic media but embraced the power of Digital Out-of-Home and its unique capabilities to create unmissable, award-winning campaigns.”
“These awards are proof that combining iconic media and creative execution can drive powerful and winning outcomes. It also solidifies our position as an iconic, forward-thinking, and creatively flexible media owner,” states Ali Satchu, Vice President of Marketing at Branded Cities Canada.
In addition to winning the two awards, Branded Cities’ Ari Zagury was awarded Rep of the Year for his exceptional work with clients, iconic and leading brands, which leverage the high impact and brand building abilities of the OOH medium.
For a list of all Branded Cities OOH campaign video submissions, please visit Branded Cities’ YouTube channel.
Advertisers understand that OOH can help them deliver that important "A-Ha!" moment.
Advertisers understand that #OOH and #DOOH can help them deliver that important “A-Ha!” moment.
Branded Cities and NinthDecimal Integrate Out-of-Home and Mobile Advertising for Cross-Channel Brand Engagement
New Partnership Will Drive Brand Messaging from OOH Locations to Mobile Devices, Delivering Meaningful and Measurable ROI
New York, San Francisco And Toronto— July 25, 2018 – Branded Cities (BC), a premier Out-of-Home (OOH) and iconic media company in North America and NinthDecimal, the leading omni-channel marketing platform, today announced a partnership that will empower brands to amplify their OOH campaigns with mobile advertising. Marketers will have the ability to create one-to-one conversations at Branded Cities’ OOH locations, continue engagement at influential moments and receive actionable audience insights.
“We are happy to partner with NinthDecimal,” said Steven Ellman, Chairman & Chief Executive Officer of BC. “For us, this is the natural progression of Out-of-Home’s drive towards extending reach, delivering measurable engagement and receiving more reliable analytics. By combining the ubiquity of smartphones and the influential nature of OOH, we will be able to magnify campaigns, connect brands to their target audience, and demonstrate how advertising on our OOH signage can drive in-store visitation.”
The partnership will allow advertisers to elevate the effectiveness of their OOH campaigns through NinthDecimal’s digital media extension to deliver actionable touch points to desired audiences across mobile and desktop. Additionally, NinthDecimal’s campaign measurement attribution solution, Location Conversion Index® (LCI®), gives advertisers a better understanding of who is being reached by their OOH campaigns and the resulting business impact. By quantifying the incremental lift in visits, brands receive valuable insights into their OOH campaign including its ability to drive customers to stores. This precise attribution can further be used to optimize future marketing spend and maximize effectiveness across metrics that matter most to the brand.
“We are thrilled to be partnering with the leaders in iconic Out-of-Home advertising,” said Michael Fordyce, CEO of NinthDecimal. “Marketers can now leverage NinthDecimal’s real-time engine of consumer behavior to help with their OOH planning, mobile media amplification, and attribution. Together we are unlocking the full potential of OOH campaigns to focus on driving visits and sales for true business growth.”
NinthDecimal measures more than $500 million in media spend annually. LCI is integrated with more than 250 partners. It has been the marketing measurement platform of choice for leading brands, agencies and publishers since 2013.
About Branded Cities:
Branded Cities is owned by EL Media and Shamrock Capital and is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. Our digital and static media platform spans across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Vancouver, Montreal, and many more) and is situated in the country’s most valuable Out-of-Home environments such as, Times Square, the Las Vegas Strip, West Hollywood, Union Station, Yonge – Dundas Square, and Canada’s leading shopping centres. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”). Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean. For more information visit: brandedcities.com, brandedcities.ca, or ellmanco.com.
Follow Branded Cities on Twitter (@brandedcities) and like us on Instagram
About Shamrock Capital:
Shamrock is a Los Angeles-based investment firm with approximately $1.9 billion of assets under management, investing exclusively in the media, entertainment and communications sectors. Shamrock was originally founded in 1978 as the family investment company of the late Roy E. Disney and has since evolved into an institutional money manager with a leading group of investors including endowment and pension funds. Shamrock partners with strong management teams and takes an active, collaborative approach to creating value in each investment. Shamrock’s current investments include Appetize, Branded Cities, BTI Studios, FanDuel, Giant Creative, Isolation Network, Maple Media, Mobilitie, Omega Wireless, Questex, RBmedia, Screenvision Media, Silvergate Media, Wazee Digital, and Wpromote. For more information, visit: shamrockcap.com.
About NinthDecimal:
NinthDecimal is the omni-channel marketing platform powering real-world conversions for Fortune 500 brands. Using location intelligence, the company identifies a brand’s best customers and new prospects; activates marketing strategies to drive store visits and sales; and quantifies the impact of advertising across all media. NinthDecimal has the largest real-time engine of consumer behavior based on where you live, work, shop, and play. Its platform is powered by nearly 200M U.S. consumers seen in almost 10 billion locations per day, unlocking AI-driven consumer intelligence not visible through traditional search or social platforms.
Follow NinthDecimal on Twitter (@NinthDecimal) and like us on Facebook. Learn more at NinthDecimal.com.
Media Contact:
For Branded Cities
Vaibhav Gupta
vgupta@brandedcities.com
(602) 224-3106
For NinthDecimal
Ruben Osorio
rosorio@ninthdecimal.com
(415) 821-8649
BrandedCities.com
Branded Cities Acquires a Substantial Portion of Red Star Outdoor’s Chicago Billboard Inventory
The acquisition enhances Branded Cities’ media portfolio and marks entrance into the Chicago market.
July 10, 2018 – New York, NY – Branded Cities (“BC”), a premier Out-of-Home and iconic media company in North America, today announced the acquisition of a substantial portion of the Chicago assets of Red Star Outdoor, further increasing its North American footprint.
The all-cash deal adds 21 iconic billboard faces to BC’s collection of high-impact signage. The billboard inventory is concentrated throughout the heart of the downtown core in Chicago.
“We are delighted to add these high-quality assets to our portfolio and further Branded Cities’mission of bringing our partners the most spectacular advertising opportunities in the top markets of North America,” said Steven Ellman, Chairman & Chief Executive Officer of BC. “Chicago is a key media market and the visibility of these signs will allow brands to deliver meaningful and engaging content to audiences throughout downtown Chicago.”
Red Star Outdoor is an operator of Out-of-Home signage in the Chicago market and is known for offering some of Chicago’s most exclusive billboard opportunities. “Since 2001, Red Star Outdoor has grown its billboard business with a Chicago-first mentality and an eye for the best locations for advertisers,” said Dean Manone, Partner of Red Star Outdoor. “Steve and his team at Branded Cities now have the ability to offer scale at a national level while keeping to their roots as a spectacular and iconic media company.”
Financial terms were not disclosed.
About Branded Cities:
Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. Our digital and static media platform spans across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Vancouver, Montreal, and many more) and is situated in the country’s most valuable Out-of-Home environments such as, Times Square, the Las Vegas Strip, West Hollywood, Union Station, Yonge – Dundas Square, and Canada’s leading shopping centres. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”). Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean. For more information visit: brandedcities.com, brandedcities.ca, or ellmanco.com.
About Shamrock Capital:
Shamrock is a Los Angeles-based alternative investment firm with approximately $1.9 billion of assets under management, investing exclusively in the media, entertainment and communications sectors. Shamrock was originally founded in 1978 as the Roy E. Disney Family Investment Company and has since evolved into an institutional money manager with a leading group of investors including endowment and pension funds. Shamrock partners with strong management teams and takes an active, collaborative approach to creating value in each investment. Shamrock’s current investments include Appetize, Branded Cities, BTI Studios, Consilio, FanDuel, Giant Creative, Isolation Network, Maple Media, Mobilitie, Omega Wireless, Questex, RB Media, Screenvision Media, Silvergate Media and Wazee Digital. For more information, visit: shamrockcap.com.
Press Contact:
Vaibhav Gupta | EVP, Chief Operating Officer
vgupta@brandedcities.com
(602) 224-3106
BrandedCities.com