Branded Cities and Cadillac Fairview roll-out a new digital spectacular network at the CF Toronto Eaton Centre
Branded Cities and Cadillac Fairview (CF) continue to elevate the mall shopping experience with CF Toronto Eaton Centre’s (TEC) newly built digital spectacular network featuring 5 new installations: South Elevator, Central Elevator (2 screens), Service Desk and the stunning curved digital by the Urban Eatery food court escalator.
CF Toronto Eaton Centre is North America’s busiest mall, seeing over 53 million visitors annually with more than 250 retail stores. The launch of the eye-catching TEC digital spectacular network provides advertisers with an excellent opportunity to captivate and connect with shoppers directly on their path-to-purchase. The mall boasts high dwell times and offers brands the ability to engage with audiences who are already in a shopping frame of mind.
Branded Cities’ digital network is the most flexible and responsive advertising platform with up-to-the-minute product messaging to key audiences. It delivers a high recall for brand campaigns as well, prompting consumers to make purchases after seeing an advertisement. The addition of the TEC digital spectaculars will provide a memorable brand experience to CF Toronto Eaton Centre’s highly-active shoppers.
Branded Cities’ Bay-Dundas digital exterior spectacular will also be added to the TEC digital spectacular network allowing advertisers the opportunity to reach consumers both inside the mall as well as in Toronto’s most walkable neighbourhood – The Bay Street Corridor.
To learn more about digital advertising opportunities at Toronto Eaton Centre, Bay-Dundas and other landmark venues across Canada, please visit our website at brandedcities.ca or contact:
E: communications@brandedcities.com
P: 416 408 0800
Branded Cities Closes A Growth Investment From Shamrock Capital To Continue Expansion Trajectory
New York – Branded Cities (“BC”), a digital and spectacular Out-Of-Home (“OOH”) media company, announced today a large minority investment from Shamrock Capital (“Shamrock”), a Los Angeles based media, entertainment and communication focused investment firm. Shamrock partners, Steve Royer and Andy Howard, will join the BC board.
Formed in 1998 and led by industry veteran Steven Ellman as its Founder and CEO, BC has significantly expanded its OOH platform and has become one of the leading digital players in the industry throughout the U.S. and Canada. BC has created strategic alliances with Panasonic Corporation of North America and ABC Regional Sports and Entertainment Sales in the U.S. and expanded its international reach with sales partnerships including DEFI (Europe and Asia) and Ocean Outdoor (UK). BC’s current management team, headed by Steven Ellman and Vaibhav Gupta, and Adam Butterworth, BC Canada President, will continue to manage the business.
Today, BC assets are located in iconic and high-impact destinations in the U.S. and Canada and offer brands a unique opportunity for dwell time and engagement. BC is extremely well-positioned in the industry and poised for double-digit annual growth.
“We are very excited to partner with Shamrock on the next chapter for Branded Cities,” said Steven Ellman. “We are aggressively seeking signage acquisitions, joint ventures and digital and mobile collaborations throughout the U.S. and Canada. Shamrock’s expertise in media and experience investing in innovative companies will highly complement and support our growth strategy and the digitization of our signage portfolio,” added Ellman.
“We are thrilled to be partnering with Steve Ellman and the entire Branded Cities team,” remarked Shamrock’s Steve Royer. “They have built an uncomparable, premium out-of-home advertising company with iconic digital boards in the most desired locations. Their growth over the years has far outpaced the industry and we are looking forward to furthering that growth with our investment.”
Rothschild & Co., led by David Baron, Head/Western Region, served as exclusive financial advisor to BC and Ropes & Gray provided legal counsel. Latham & Watkins provided legal counsel to Shamrock.
Terms of the Shamrock investment have not been disclosed. EL Media, the parent company of BC, has simultaneously repurchased Cantor Fitzgerald’s interest in the Company. EL Media also recently acquired Clear Channel Outdoor’s interest in Clear Channel Outdoor Canada, making EL Media the 100% owner of the Canadian company. BC now controls over 3,000 signs throughout the U.S. and Canada.
About Branded Cities:
BC’s current North American platform includes New York, Los Angeles, Philadelphia, Phoenix, Las Vegas, Denver, Toronto, Vancouver, Montreal, Ottawa and Edmonton. EL Media is an affiliate of The Ellman Companies (the “Company”). The Company is a privately owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean. For more information, visit: brandedcities.com or ellmanco.com.
About Shamrock Capital:
Shamrock is a Los Angeles-based alternative investment firm with approximately $1.9 billion of assets under management, investing exclusively in the media, entertainment and communications sectors. Shamrock was originally founded in 1978 as the Roy E. Disney Family Investment Company and has since evolved into an institutional money manager with a leading group of investors including endowment and pension funds. Shamrock partners with strong management teams and takes an active, collaborative approach to creating value in each investment. Shamrock’s current investments include Appetize, Branded Cities, BTI Studios, Consilio, FanDuel, Giant Creative, Isolation Network, Maple Media, Mobilitie, Omega Wireless, Questex, RB Media, Screenvision Media, Silvergate Media and Wazee Digital. For more information, visit: shamrockcap.com.
For additional information, please contact:
Branded Cities
Vaibhav Gupta | EVP, Chief Operating Officer
vgupta@brandedcities.com
(602) 224-3106
Shamrock Capital
Andy Howard | Partner
ahoward@shamrockcap.com
(310) 974-6611